This audit was generated on May 12, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sleepytime | #1 | — | ||||
| bedtime reminder | #9 | |||||
| sleep timer | #11 | |||||
| sleep length | #23 | |||||
| wake up timeOpportunity | #61 | |||||
| sleep cyclesOpportunity | #70 | |||||
| sleep improvementOpportunity | Not ranked | — | — | |||
| sleep qualityOpportunity | Not ranked | — | — | |||
| wake up refreshedOpportunity | Not ranked | — | — | |||
| wake up alarmOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Alarm & Reminder - Sleep Clock
Tools
Sleep Cycle Master
Tools
ShutEye®: Sleep Tracker
Health & Fitness
Sleep Tracker - Sleep Cycle
Health & Fitness
Sleep Timer
Music & Audio
Sleep Time - Alarm Calculator
Productivity
Simple Alarm Clock
Productivity
Sleep Sounds & Noise: Napp
Health & Fitness
BetterSleep: Sleep tracker
Health & Fitness
Fitbit
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Planet Fitness
Blood Pressure
Blood Pressure App
Blood Pressure App
Strava: Run, Bike, Walk
FunSteps
Flo Ovulation & Period Tracker
Step Counter - Pedometer
Step Tracker Launcher
healow
VeryFit
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
sleepytime has a strong brand keyword rank (1) but suffers from low quality score (38%), modest overall visibility (52/100) and no chart presence. Immediate focus should be on keyword expansion and asset improvements to boost rankings and ratings.
The exact‑match keyword "sleepytime" ranks #1 with traffic 54 and difficulty 39, securing top visibility for the app name. Leverage this by maintaining the brand name in the title and promoting it in marketing.
Quality score is only 38% and the app holds a 3.9‑star rating from 62 reviews, which harms conversion. Poor visual assets and limited positive feedback are likely causes.
Key terms such as "sleep improvement" (traffic 51), "sleep quality" (55), "wake up refreshed" (48) and "wake up alarm" (73) are not ranked at all, representing untapped search volume.
The short description/subtitle currently lacks high‑traffic terms. Adding "Sleep Timer, Bedtime Reminder & Wake Up Alarm" can capture keywords with traffic 46‑73 and improve the Keywords Score.
A revamped icon, screenshot overlays highlighting "sleep timer" (difficulty 72) and "bedtime reminder" (rank 9) plus a short demo video can raise the Quality Score and click‑through rates, helping the app break into charts.
- 1Update the short description/subtitle to include top‑traffic keywords: "Sleep Timer, Bedtime Reminder & Wake Up Alarm".
- 2Rewrite the long description to naturally embed missing high‑traffic keywords (sleep improvement, sleep quality, wake up refreshed, wake up alarm) and add clear benefit statements.
- 3Redesign the app icon and create 5‑6 screenshot assets with bold overlays highlighting the timer, reminder, and alarm features; add a 15‑second video preview.
- 4Implement an in‑app review prompt after a successful wake‑up session and respond to existing reviews to lift the rating toward 4.5+.
- 5Launch A/B tests for the new assets and monitor keyword rankings weekly; adjust until at least 8 of the 10 target keywords are ranked in the top 30.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
11 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): bedtime reminder.
Short description
Your app description is only 321 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of sleepytime?
sleepytime has a visibility score of 52 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
On how many keywords does sleepytime rank?
sleepytime is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of sleepytime?
Based on shared keyword rankings, the most frequent competitors of sleepytime are Sleep Time - Alarm Calculator, Alarm & Reminder - Sleep Clock, Simple Alarm Clock. These apps appear next to sleepytime on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is sleepytime in on the Google Play?
sleepytime is listed in the Health & Fitness category on the Google Play.
How can sleepytime improve its App Store Optimization?
Based on this audit, sleepytime should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to sleepytime.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.