This audit was generated on May 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| waypoint | #13 |  |  |      | ||
| gps compassOpportunity | Not ranked | — | — |      | ||
| offline navigationOpportunity | Not ranked | — | — |      | ||
| location markerOpportunity | Not ranked | — | — |      | ||
| compass appOpportunity | Not ranked | — | — |     | ||
| gps tracker | Not ranked | — | — |    | ||
| find my car | Not ranked | — | — |      | ||
| outdoor navigationOpportunity | Not ranked | — | — |      | ||
| gps locatorOpportunity | Not ranked | — | — |  | ||
| compass directionOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Waypoint Compass
Maps & Navigation
Waypoint
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Maps & Navigation chart position
Uber - Request a ride
Lyft
Waze Navigation & Live Traffic
Transit - Subway & Bus Times
Satellite View - Maps - Radar
GPS Maps Navigation Directions
GPS Maps Voice Navigation
GPS Speedometer & Odometer
Live Earth Map - World Map 3D
Waymo
Moovit: Your Transit Tracker
FindMe - Location Share
Chevron
GPS, Maps, Driving Directions
onX Offroad: Trail Maps & GPS
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Waypoint has a very low visibility score (9/100) with only one keyword ranked (waypoint at #13) and no chart presence. The primary priority is to overhaul the store listing to capture high‑traffic navigation keywords and improve conversion assets while driving early user reviews.
The description highlights a unique offline GPS and compass feature, which aligns with high‑traffic keywords like "offline navigation" (traffic 51) and "offline GPS". Emphasize this USP across title, short description, and screenshots to attract users seeking signal‑free navigation.
Current title "Waypoint: GPS, Pins, Compass" does not include any of the top‑performing keywords (e.g., "offline navigation", "find my car"). With a 30‑character limit, a revised title could capture "offline GPS" or "compass" to boost the keyword score.
Rating is 0.0 with 0 reviews, which heavily hurts trust and the Quality Score (50%). Lack of reviews also reduces the app’s ability to rank for competitive terms like "gps tracker" (traffic 81). Implement an in‑app prompt after a successful return to a pin.
Ten target keywords show zero rankings except "waypoint". Focus on medium‑difficulty terms such as "offline navigation" (difficulty 43), "find my car" (difficulty 64) and "compass app" (difficulty 45). Add them naturally to the short and long descriptions, and use LSI variants.
Charts score is 0% indicating no traction in store charts, often linked to low conversion assets. Create high‑resolution screenshots that illustrate pin dropping, compass arrow, and offline map‑free mode, plus a 15‑second video demo. A/B test icons to increase click‑through rate.
- 1Revise app title to include high‑traffic keyword (e.g., "Waypoint Offline GPS & Compass").
- 2Rewrite short and long descriptions, inserting top keywords like "offline navigation", "find my car", and related LSI terms while staying within character limits.
- 3Design new screenshots and a short demo video that showcase offline pin placement, compass arrow, and distance readout.
- 4Implement an in‑app review prompt triggered after the user successfully returns to a saved waypoint.
- 5Conduct A/B testing on icon and screenshot variants to improve click‑through and conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2189 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 9/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Waypoint: Outdoor Navigation?
Waypoint: Outdoor Navigation has a visibility score of 9 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 9, 2026.
On how many keywords does Waypoint: Outdoor Navigation rank?
Waypoint: Outdoor Navigation is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Waypoint: Outdoor Navigation?
Based on shared keyword rankings, the most frequent competitors of Waypoint: Outdoor Navigation are Waypoint Compass, Waypoint. These apps appear next to Waypoint: Outdoor Navigation on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Waypoint: Outdoor Navigation in on the Google Play?
Waypoint: Outdoor Navigation is listed in the Maps & Navigation category on the Google Play.
How can Waypoint: Outdoor Navigation improve its App Store Optimization?
Based on this audit, Waypoint: Outdoor Navigation should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Waypoint: Outdoor Navigation.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.