This audit was generated on May 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| owemint | #1 | — |  |     | ||
| debt trackerOpportunity | Not ranked | — | — |      | ||
| money owedOpportunity | Not ranked | — | — |      | ||
| iou trackerOpportunity | Not ranked | — | — |     | ||
| personal financeOpportunity | Not ranked | — | — |      | ||
| debt managerOpportunity | Not ranked | — | — |  | ||
| expense trackerOpportunity | Not ranked | — | — |      | ||
| bill reminderOpportunity | Not ranked | — | — |      | ||
| loan trackerOpportunity | Not ranked | — | — |  | ||
| payment trackerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Holiday Home 3D
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Capital One Mobile
OnePay – Mobile Banking
Kalshi: Trade News & Sports
Chime® – Mobile Banking
Citi Mobile®
Chase Mobile®: Bank & Invest
Klarna: Smarter everyday money
Polymarket
Fidelity Investments
Intuit Credit Karma
Progressive
Robinhood: Trading & Investing
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Owemint’s ASO is weak, with a visibility score of 14/100. It ranks #1 for its brand name but fails to rank for any high‑traffic finance keywords, has no category placement, and lacks user ratings.
The app’s own name "owemint" is ranked #1 with 37 estimated monthly searches and low difficulty (23), giving a solid base to leverage in metadata.
Only 1 of the top 10 target keywords ranks (brand). All other core terms (e.g., "debt tracker", "expense tracker", "personal finance") are unranked despite traffic of 46‑71 and moderate difficulty (40‑53). This drags the Keywords Score to 16%.
The app is not appearing in the Finance category or any global charts, resulting in a 0% Charts Score and limiting discoverability via browsing.
Add high‑traffic keywords (debt tracker, expense tracker, personal finance, loan tracker, payment tracker) to the 100‑character keyword field and sprinkle them naturally in the subtitle and first 3 lines of the description. This targets keywords with traffic >40 and difficulty ≤53, boosting the Keywords Score.
Current screenshots lack keyword captions and clear value props. Introduce 5 localized screenshots with overlay text highlighting "no spreadsheets", "track who owes you", and "settle balances" while embedding target keywords. This can improve the Quality Score and conversion rate.
A 0.0 rating (0 reviews) hurts the Quality Score (50%) and user trust. Implement an in‑app prompt after a successful transaction to request a 5‑star review, and consider a small incentive (e.g., premium feature trial) for rating.
- 1Update title/subtitle and keyword field to include high‑traffic terms: debt tracker, expense tracker, personal finance, loan tracker, payment tracker.
- 2Rewrite the first 3 description paragraphs to naturally embed those keywords and highlight the app’s calm, spreadsheet‑free experience.
- 3Create new localized screenshots with overlay text that feature the target keywords and clear UI benefits.
- 4Add an in‑app review prompt after a user logs a payment, aiming for at least 30 reviews within 30 days.
- 5Consider running Apple Search Ads for the brand keyword to accelerate visibility while other optimizations take effect.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1961 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Owemint - You Owe Me?
Owemint - You Owe Me has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.
On how many keywords does Owemint - You Owe Me rank?
Owemint - You Owe Me is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Owemint - You Owe Me?
Based on shared keyword rankings, the most frequent competitors of Owemint - You Owe Me are Holiday Home 3D. These apps appear next to Owemint - You Owe Me on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Owemint - You Owe Me in on the Apple App Store?
Owemint - You Owe Me is listed in the Finance category on the Apple App Store.
How can Owemint - You Owe Me improve its App Store Optimization?
Based on this audit, Owemint - You Owe Me should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Owemint - You Owe Me.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.