This audit was generated on May 17, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Invoba: Booking & Invoice Pro

Invoba: Booking & Invoice Pro

Client scheduling & billing

Developer: Courtney Lake

USUSen-USNo ratingNo reviews May 14, 2026

Visibility Score

18Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
20
Based on keyword rankings
Keywords analyzed10
Ranked in top 501
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
invoba#1
74
35
Live trend
Invoice2go: Easy Invoice Maker
invoice softwareOpportunityNot ranked
44
40
Live trend
booking managementOpportunityNot ranked
46
36
Live trend
small business toolsOpportunityNot ranked
36
41
Live trend
client managementOpportunityNot ranked
43
39
Live trend
invoice generatorOpportunityNot ranked
55
49
Live trend
booking calendarOpportunityNot ranked
49
41
Live trend
expense trackingOpportunityNot ranked
44
39
Live trend
professional invoicingOpportunityNot ranked
44
35
Live trend
booking schedulerOpportunityNot ranked
41
38
Live trend

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Invoice2go: Easy Invoice Maker

Invoice2go: Easy Invoice Maker

Business

4.9Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Invoba ranks #1 for its brand keyword but lacks visibility for all high‑traffic core terms, resulting in a low overall visibility score (18/100). Immediate focus should be on expanding keyword coverage and improving app quality signals to climb the charts.

Brand Keyword Dominance
low

The app ranks #1 for the exact brand keyword "invoba" with 74 monthly searches and a moderate difficulty (35), securing a solid foothold for brand‑specific traffic.

Sparse Keyword Portfolio
high

Only 1 of 10 target keywords is ranked; high‑volume terms like "invoice software" (44 searches) and "booking management" (46 searches) are missing, driving the Keywords Score down to 20%.

Zero Reviews & Low Quality Score
high

The app has a 0.0 rating with no reviews, contributing to a Quality Score of 50% and hurting conversion rates and algorithmic trust.

Meta‑Data Optimization
high

Incorporate top‑traffic, moderate‑difficulty keywords (e.g., "invoice generator" difficulty 49, "booking calendar" difficulty 41) into the title, subtitle, and keyword field to capture additional search volume.

Creative Asset Refresh
medium

Add localized screenshots and a short preview video that showcase booking calendar and invoicing workflows; high‑impact visuals can improve the Quality Score and click‑through rate.

Leverage Competitor Gaps
medium

Invoice2go shares only one keyword with Invoba; research its top‑ranking terms and add untapped, relevant keywords (e.g., "professional invoicing", "expense tracking") to out‑maneuver the competitor.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rewrite the app title and subtitle to include high‑traffic keywords like "Invoice Software" and "Booking Management" while keeping the brand name.
  • 2Expand the keyword list with at least 5 unranked but high‑volume terms (e.g., invoice generator, booking calendar, expense tracking, professional invoicing, client management).
  • 3Implement an in‑app prompt strategy to solicit 5‑star reviews from active users, aiming for at least 30 reviews within 30 days.
  • 4Create and upload new localized screenshots and a 15‑second preview video that highlight the booking calendar and invoice generation features.
  • 5Conduct a competitor keyword gap analysis and add identified low‑difficulty keywords to the metadata to capture additional traffic.

Category Ranking

Finance chart position

Finance
Not currently ranked in top 200
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Invoba: Booking & Invoice Pro?

Invoba: Booking & Invoice Pro has a visibility score of 18 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 17, 2026.

On how many keywords does Invoba: Booking & Invoice Pro rank?

Invoba: Booking & Invoice Pro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Invoba: Booking & Invoice Pro?

Based on shared keyword rankings, the most frequent competitors of Invoba: Booking & Invoice Pro are Invoice2go: Easy Invoice Maker. These apps appear next to Invoba: Booking & Invoice Pro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Invoba: Booking & Invoice Pro in on the Apple App Store?

Invoba: Booking & Invoice Pro is listed in the Finance category on the Apple App Store.

How can Invoba: Booking & Invoice Pro improve its App Store Optimization?

Based on this audit, Invoba: Booking & Invoice Pro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Invoba: Booking & Invoice Pro.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.