This audit was generated on May 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nobrainer | #2 |  |  |    | ||
| meal planner | Not ranked | — | — |      | ||
| grocery list | Not ranked | — | — |      | ||
| recipe organizerOpportunity | Not ranked | — | — |      | ||
| meal suggestionsOpportunity | Not ranked | — | — |     | ||
| shopping list | Not ranked | — | — |  | ||
| weekly meal planOpportunity | Not ranked | — | — | | ||
| dietary needsOpportunity | Not ranked | — | — |      | ||
| cooking assistantOpportunity | Not ranked | — | — |      | ||
| meal planningOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Aqualand 3D
Games
Digit Survival
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Chick-fil-A
Taco Bell Fast Food & Delivery
Starbucks
Dutch Bros
Chipotle
7-Eleven: Rewards & Shopping
Uber Eats: Food & Groceries
Subway®
Yelp: Food, Services & Reviews
Instacart: Groceries & Food
Domino's Pizza USA
Dunkin'
BURGER KING® App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
noBrainer ranks only for its brand keyword (rank 2) and has a very low visibility score (13/100). The primary priority is to boost keyword rankings and acquire user ratings to improve overall ASO performance.
The app’s own name "nobrainer" is already ranking at position 2 with low difficulty (14) and modest traffic (25). Leverage this by keeping the brand name prominent while adding high‑traffic generic keywords.
9 of the 10 analyzed keywords (e.g., "meal planner", "grocery list", "shopping list") are not ranked despite strong search volumes (69‑71) and moderate‑high difficulty (41‑76). This is the biggest driver of the low Keywords Score (14%).
The app has a 0.0 rating with no reviews, pulling the Quality Score down to 50% and discouraging installs. Apple’s algorithm heavily favors apps with positive social proof.
The app is not appearing in the Food & Drink category rankings, preventing organic discovery through category charts.
Incorporate top‑traffic keywords (e.g., "meal planner", "grocery list", "shopping list") into the app title, subtitle, and keyword field while respecting character limits. Use natural‑language variations like "weekly meal plan" and "dietary needs" to capture long‑tail searches.
Current screenshots and description are truncated; expanding the first 500 characters to highlight key features and adding an App Preview video can improve conversion and indirectly boost rankings.
- 1Revise App Store title to include a high‑traffic keyword (e.g., "noBrainer Meal Planner & Grocery List").
- 2Add top 5 unranked keywords to the keyword field, using synonyms and removing low‑value terms.
- 3Implement an in‑app prompt after a successful meal plan creation to solicit 5‑star reviews and feedback.
- 4Update screenshots and add a 15‑second App Preview that showcases meal suggestions and auto‑updating grocery list.
- 5Submit the app to the Food & Drink category’s “Meal Planning” subcategory and monitor category ranking weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2084 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Meal Idea & Grocery: noBrainer?
Meal Idea & Grocery: noBrainer has a visibility score of 13 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
On how many keywords does Meal Idea & Grocery: noBrainer rank?
Meal Idea & Grocery: noBrainer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Meal Idea & Grocery: noBrainer?
Based on shared keyword rankings, the most frequent competitors of Meal Idea & Grocery: noBrainer are Aqualand 3D, Digit Survival. These apps appear next to Meal Idea & Grocery: noBrainer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Meal Idea & Grocery: noBrainer in on the Apple App Store?
Meal Idea & Grocery: noBrainer is listed in the Food & Drink category on the Apple App Store.
How can Meal Idea & Grocery: noBrainer improve its App Store Optimization?
Based on this audit, Meal Idea & Grocery: noBrainer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Meal Idea & Grocery: noBrainer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.