This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hotvoip | #1 | — |  |     | ||
| voip routes | #1 | — | |   | ||
| voip provider | #20 |  |  |  | ||
| voip dialer | #41 |  |  |   | ||
| cheap callsOpportunity | #74 | |  |    | ||
| cheap international callsOpportunity | Not ranked | — | — |    | ||
| low cost callsOpportunity | Not ranked | — | — |   | ||
| wifi callingOpportunity | Not ranked | — | — |      | ||
| international call ratesOpportunity | Not ranked | — | — |  | ||
| save on callsOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Linphone
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Bria - VoIP SIP Softphone
Productivity
Rakuten Viber Messenger
Communication
MobileVOIP international calls
Communication
1-VoIP Softphone
Communication
toolani - International Calls
Communication
iCaller - Contacts Phone Call
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
WhatsApp Messenger
Snapchat
Telegram
Messenger
Discord - Talk, Play, Hang Out
TextNow: Call + Text Unlimited
Google Messages
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Signal Private Messenger
Firefox Fast & Private Browser
Brave Private Web Browser, VPN
WhatsApp Business
Yahoo Mail: Email & Planner
Text Free: Second Phone Number
GroupMe
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
HotVoIP ranks #1 for its brand and "voip routes" but only 2 of 10 target keywords rank, yielding a low visibility score (47/100). Immediate focus should be on expanding keyword coverage and boosting quality signals to move up in category charts.
The app holds the #1 position for the branded keyword "hotvoip" (traffic 54, difficulty 38) and also ranks #1 for "voip routes" (traffic 42, difficulty 35), indicating strong brand recognition and relevance for core product terms.
Only 2 of the 10 analyzed keywords rank (20% coverage). High‑traffic terms like "cheap international calls" (traffic 43) and "wifi calling" (traffic 45) are not ranked, limiting discoverability.
Quality score is 38% and the app has no presence in Global or Category charts, which hurts algorithmic ranking and user trust.
Integrate unranked high‑traffic keywords (e.g., "cheap international calls", "low cost calls", "wifi calling", "save on calls") into the title, short description, and bullet points while respecting character limits to improve relevance and indexability.
Current rating is 3.6 from 1,373 reviews. Implement in‑app prompts after successful calls to encourage 4‑5 star reviews, and address negative feedback to raise the average rating above 4.0, which positively impacts the Quality score.
- 1Revise app title and short description to include top unranked keywords (e.g., "Cheap International Calls", "Wi‑Fi Calling").
- 2Rewrite the long description, adding the missing high‑traffic keywords in natural language and bullet points.
- 3Upgrade visual assets: add a 15‑second demo video, localized screenshots highlighting cost savings, and refresh the icon for better CTR.
- 4Launch an in‑app review prompt after a completed call and create a feedback loop to resolve common complaints, aiming to increase the rating to >4.0.
- 5Set up A/B testing for new metadata and assets, monitoring changes in keyword rankings and Quality score weekly.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
17 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): voip routes.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of HOTVOIP Save on calls?
HOTVOIP Save on calls has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does HOTVOIP Save on calls rank?
HOTVOIP Save on calls is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of HOTVOIP Save on calls?
Based on shared keyword rankings, the most frequent competitors of HOTVOIP Save on calls are MobileVOIP international calls, Linphone, 1-VoIP Softphone. These apps appear next to HOTVOIP Save on calls on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is HOTVOIP Save on calls in on the Google Play?
HOTVOIP Save on calls is listed in the Communication category on the Google Play.
How can HOTVOIP Save on calls improve its App Store Optimization?
Based on this audit, HOTVOIP Save on calls should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HOTVOIP Save on calls.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.