This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tuta | #2 |  |  |    | ||
| secure calendar | #2 |  |  |   | ||
| private calendar | #2 | | |  | ||
| end to end encrypted calendar | #2 | | |  | ||
| encrypted events | #2 | |  |   | ||
| encrypted calendar | #3 | |  |  | ||
| secure planner | #4 | |  |   | ||
| quantum safe calendar | #11 |  |  |      | ||
| private plannerOpportunity | Not ranked | — | — |      | ||
| calendar appOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Proton Calendar: Secure Events
Productivity
Tuta: Secure & Private Mail
Communication
Period Calendar Period Tracker
Health & Fitness
Proton Mail: Encrypted Email
Communication
Google Calendar
Productivity
TimeTree - Shared Calendar
Productivity
Simple Calendar Pro
Productivity
Quantum Frequency 2
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI
Claude by Anthropic
PDF Reader - PDF Viewer
Microsoft Word: Edit Documents
Google Gemini
WakeBox
MeloTick
Grok - AI Chat & Video
Adobe Acrobat Reader: Edit PDF
Document Reader & PDF Editor
Microsoft Excel: Spreadsheets
DuckDuckGo, Duck.ai, & VPN
PDF Reader, Editor & Scanner
Document Reader - PDF Editor
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Tuta: Secure Private Calendar has excellent keyword visibility (7/10 top positions) and a solid quality score (88%), but it lacks chart presence and category ranking, limiting organic discovery.
7 of the top 10 target keywords rank in the top 3 (e.g., "tuta" rank 2, "secure calendar" rank 2, "encrypted events" rank 2). This drives strong search traffic (traffic scores up to 80) and should be maintained.
Charts Score is 0%, meaning the app is not appearing in the Top 200 installs for its category or globally. Without chart visibility, organic install volume is severely limited.
Important generic terms like "calendar app" (traffic 60) and "private planner" (traffic 50) are not ranked at all, leaving a sizable search demand untapped.
The app is not ranked in the Productivity category. Achieving a category rank would improve discoverability and eligibility for featured placements. Leveraging its high quality score (88%) can accelerate this.
Proton Calendar shares 5 high‑traffic keywords and currently outranks Tuta on some of them. By refining metadata (title, short description) to include exact matches like "encrypted calendar" and "private calendar", Tuta can reclaim those positions.
- 1Launch a focused install campaign (e.g., Google UAC) to push the app into the Top 200 installs and generate a Chart Score.
- 2Rewrite the title and short description to embed the highest‑traffic unranked keywords (e.g., "Private Calendar" and "Calendar App") while preserving brand identity.
- 3Create localized store listings for English, German, French, and Spanish markets, incorporating local keyword variations and culturally relevant screenshots.
- 4Refresh visual assets: add a feature‑highlight video and screenshots that showcase quantum‑safe encryption, dark mode, and Tuta Mail integration.
- 5Implement an in‑app prompt to encourage 5‑star reviews after a successful event creation, aiming to increase the review count and maintain the 4.4‑star rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1989 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): secure calendar, encrypted calendar, end to end encrypted calendar.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tuta: Secure Private Calendar?
Tuta: Secure Private Calendar has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Tuta: Secure Private Calendar rank?
Tuta: Secure Private Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tuta: Secure Private Calendar?
Based on shared keyword rankings, the most frequent competitors of Tuta: Secure Private Calendar are Proton Calendar: Secure Events, Tuta: Secure & Private Mail, Proton Mail: Encrypted Email. These apps appear next to Tuta: Secure Private Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tuta: Secure Private Calendar in on the Google Play?
Tuta: Secure Private Calendar is listed in the Productivity category on the Google Play.
How can Tuta: Secure Private Calendar improve its App Store Optimization?
Based on this audit, Tuta: Secure Private Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tuta: Secure Private Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.