How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tuta | #2 |  |  |    | ||
| secure calendar | #2 |  |  |   | ||
| private calendar | #2 | | |  | ||
| end to end encrypted calendar | #2 | | |  | ||
| encrypted events | #2 | |  |   | ||
| encrypted calendar | #3 | |  |  | ||
| secure planner | #4 | |  |   | ||
| quantum safe calendar | #11 |  |  |      | ||
| private planner | Not ranked | — | — |      | ||
| calendar app | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Tuta: Secure Private Calendar has excellent keyword visibility (7/10 top positions) and a solid quality score (88%), but it lacks chart presence and category ranking, limiting organic discovery.
7 of the top 10 target keywords rank in the top 3 (e.g., "tuta" rank 2, "secure calendar" rank 2, "encrypted events" rank 2). This drives strong search traffic (traffic scores up to 80) and should be maintained.
Charts Score is 0%, meaning the app is not appearing in the Top 200 installs for its category or globally. Without chart visibility, organic install volume is severely limited.
Important generic terms like "calendar app" (traffic 60) and "private planner" (traffic 50) are not ranked at all, leaving a sizable search demand untapped.
The app is not ranked in the Productivity category. Achieving a category rank would improve discoverability and eligibility for featured placements. Leveraging its high quality score (88%) can accelerate this.
Proton Calendar shares 5 high‑traffic keywords and currently outranks Tuta on some of them. By refining metadata (title, short description) to include exact matches like "encrypted calendar" and "private calendar", Tuta can reclaim those positions.
Actionable recommendations to improve your visibility
Your description is 1989 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): secure calendar, encrypted calendar, end to end encrypted calendar.
Score of 79/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Tuta: Secure Private Calendar has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
Tuta: Secure Private Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Tuta: Secure Private Calendar are Proton Calendar: Secure Events, Tuta: Secure & Private Mail, Proton Mail: Encrypted Email. These apps appear next to Tuta: Secure Private Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Tuta: Secure Private Calendar is listed in the Productivity category on the Google Play.
Based on this audit, Tuta: Secure Private Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tuta: Secure Private Calendar.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US