This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| period calendar pro | #1 | — |  |     | ||
| ovulation calendarOpportunity | #51 |  |  |  | ||
| period tracker | Not ranked | — | — |   | ||
| fertility trackerOpportunity | Not ranked | — | — |  | ||
| menstrual cycleOpportunity | Not ranked | — | — |  | ||
| period appOpportunity | Not ranked | — | — | | ||
| women's health | Not ranked | — | — |     | ||
| birth control appOpportunity | Not ranked | — | — |  | ||
| pregnancy tracker | Not ranked | — | — |      | ||
| period predictorOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Ovulation & Fertility Schedule
Health & Fitness
Period Calendar Period Tracker
Health & Fitness
Period & Pregnancy - OvuFriend
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
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HR2VP Watch Bike Computer
Wendler log 531 Pro
Food Intolerances
Recognise Hand
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Anxiety Release based on EMDR
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Period Calendar Pro has an excellent quality score (90%) and holds the #1 rank for its brand keyword, but its overall visibility is low (24/100) due to poor keyword coverage and no category ranking. Immediate focus should be on expanding keyword presence in the title, short description, and full description to capture high‑traffic terms.
The exact app name "period calendar pro" ranks #1 with 53 monthly searches, giving the app strong brand discoverability. Keep this exact phrase intact in the title to preserve the top position.
Only 2 of the top 10 target keywords rank (period calendar pro #1, ovulation calendar #51). High‑traffic terms like "period tracker" (81 searches, difficulty 92) and "fertility tracker" (83 searches, difficulty 50) are not ranked, severely limiting exposure.
The app is not appearing in any Health & Fitness charts, meaning it isn’t surfacing in category browsing. This drops potential organic installs from users navigating by category.
Add high‑traffic, moderate‑difficulty keywords (e.g., "Period Tracker", "Ovulation Calendar", "Fertility Tracker") to the title and 80‑character short description while preserving brand identity. A title like "Period Calendar & Tracker Pro" can capture additional searches without exceeding the 30‑character limit.
Competitor "Ovulation & Fertility Schedule" is ahead for ovulation‑related terms. By integrating those keywords and emphasizing unique features (no ads, beautiful theme) in the description, Period Calendar Pro can reclaim those traffic shares.
At $4.49 the app competes with many free period trackers, which may deter price‑sensitive users and affect install volume. A freemium or ad‑free premium upgrade could lower the barrier while retaining revenue.
- 1Update the app title to include a high‑traffic keyword (e.g., "Period Calendar & Tracker Pro").
- 2Rewrite the short description (≤80 chars) and full description to naturally embed at least 6 of the unranked high‑traffic keywords using bullet points and semantic variations.
- 3Add localized metadata for top‑performing markets, focusing on keywords like "menstrual cycle", "birth control app", and "pregnancy tracker" with moderate difficulty.
- 4Switch the app category/sub‑category to "Women's Health" (if available) and ensure the correct tags are selected to appear in relevant charts.
- 5Introduce a freemium model with a premium unlock to reduce price friction and encourage more installs while still monetizing power users.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2259 characters, providing good keyword density and information for users.
Strong visual presence
13 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Period Calendar Pro?
Period Calendar Pro has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Period Calendar Pro rank?
Period Calendar Pro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Period Calendar Pro?
Based on shared keyword rankings, the most frequent competitors of Period Calendar Pro are Period Calendar Period Tracker, Ovulation & Fertility Schedule, Period & Pregnancy - OvuFriend. These apps appear next to Period Calendar Pro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Period Calendar Pro in on the Google Play?
Period Calendar Pro is listed in the Health & Fitness category on the Google Play.
How can Period Calendar Pro improve its App Store Optimization?
Based on this audit, Period Calendar Pro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Period Calendar Pro.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.