This audit was generated on May 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expenny | #1 | — |  |     | ||
| personal finance trackerOpportunity | Not ranked | — | — |      | ||
| expense manager | Not ranked | — | — |   | ||
| budget appOpportunity | Not ranked | — | — |     | ||
| receipt scanner | Not ranked | — | — |      | ||
| money tracker | Not ranked | — | — |  | ||
| offline expense trackerOpportunity | Not ranked | — | — |  | ||
| ai receipt scanningOpportunity | Not ranked | — | — |    | ||
| budgeting toolsOpportunity | Not ranked | — | — |   | ||
| financial record keeperOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Expin
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
OnePay – Mobile Banking
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Progressive
Chase Mobile
Atlas - Rewards Credit Card
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Expenny has a strong brand presence, ranking #1 for its own name, but overall visibility is low with a 16/100 score. The app lacks keyword rankings, user reviews, and compelling visual assets, which together limit discoverability and conversion.
The keyword "expenny" ranks #1 with a traffic potential of 53, showing strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Only 1 of 10 target keywords is ranked; high‑traffic terms like "personal finance tracker" (traffic 51) and "budget app" (traffic 75) are not ranking. Incorporate these keywords into the title, short description, and long description to improve discoverability.
The app has 0 reviews and no rating, which harms both trust and the Play Store algorithm. Implement an in‑app review prompt after a few successful uses to start collecting authentic feedback.
Quality score is only 50% and there are no screenshots or video listed. Adding 8 high‑resolution screenshots and a 15‑second promo video that showcase AI receipt scanning, offline mode, and budgeting charts can boost conversion and quality score.
The current description does not fully exploit high‑traffic keywords such as "expense manager" (traffic 74) and "offline expense tracker" (traffic 50). Rewrite the long description to naturally embed the top 5 unranked keywords while highlighting unique features like AI receipt scanning and offline functionality.
- 1Integrate top‑traffic keywords (e.g., "personal finance tracker", "budget app", "expense manager") into the title and short description.
- 2Create and upload 8 compelling screenshots plus a short promo video emphasizing AI receipt scanning and offline tracking.
- 3Implement an in‑app review prompt after the third expense entry to start gathering user ratings.
- 4Revise the long description to embed high‑volume keywords and clearly state unique selling points.
- 5Localize the store listing into at least Spanish and Hindi to capture additional market share and monitor keyword rankings weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2159 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expenny: Expense & Budget?
Expenny: Expense & Budget has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.
On how many keywords does Expenny: Expense & Budget rank?
Expenny: Expense & Budget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expenny: Expense & Budget?
Based on shared keyword rankings, the most frequent competitors of Expenny: Expense & Budget are Expin. These apps appear next to Expenny: Expense & Budget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expenny: Expense & Budget in on the Google Play?
Expenny: Expense & Budget is listed in the Finance category on the Google Play.
How can Expenny: Expense & Budget improve its App Store Optimization?
Based on this audit, Expenny: Expense & Budget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expenny: Expense & Budget.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.