How your app performs across different visibility factors
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10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| on me | #1 | — |  |     | ||
| digital gift cards | #1 | — | |    | ||
| multi-brand gift cards | #1 | — |  |    | ||
| digital gifting | #1 | — | |  | ||
| digital gift card app | #2 | | |  | ||
| custom gift cards | #3 | |  | | ||
| personalized gifts | #8 |  |  |     | ||
| instant gift cards | #8 |  |  |   | ||
| gift card app | #12 | |  |    | ||
| mobile wallet gift cards | #59 |  |  |      |
Apps positioned directly before or after yours on keywords
Finance
Lifestyle
Lifestyle
Tools
Shopping
Shopping
Business
Shopping
Shopping
Occurrence count shows how many keywords each competitor appears on
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Shop: All your favorite brands
Walmart: Shopping & Savings
Vinted: Shop & sell pre-loved
Amazon Shopping
GovAuctions.com - Shop Surplus
eBay online shopping & selling
Fetch: America’s Rewards App
AliExpress - Shopping App
DealSeek: Coupons & Discounts
Costco Wholesale
Love's Rewards
The Home Depot
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
On Me: Digital Gift Cards has excellent keyword coverage (8 of top 10 keywords rank in the top 10) but suffers from zero chart visibility and moderate listing quality, limiting its discovery potential.
Six of the ten analyzed keywords are in the top 3 (e.g., "on me", "digital gift cards", "digital gifting" rank #1; "digital gift card app" rank #2). This solid foundation can be leveraged to maintain traffic while expanding into related terms.
Charts Score is 0%; the app is not ranked in either Global or Category charts. Without chart placement, organic traffic drops dramatically, especially for high‑volume keywords.
"gift card app" (traffic 40) sits at rank 12 and "mobile wallet gift cards" (traffic 43) at rank 59, indicating missed volume. Improving relevance for these terms can capture additional users.
Add the low‑ranking but high‑traffic keywords to the title, short description, and long description where appropriate, and sprinkle them naturally in bullet points. This should push "gift card app" and "mobile wallet gift cards" into the top 10.
Quality Score is 78%; improve visual assets (high‑resolution screenshots, a 15‑second video showing wallet integration) and add localized copy for top markets. Better assets raise conversion and can indirectly improve chart ranking.
Competitor Prestmit is ahead on shared keywords despite fewer overlaps. Conduct a competitor keyword gap analysis and create dedicated content (e.g., FAQs, blog links) around those missing terms to capture their traffic.
Actionable recommendations to improve your visibility
Your description is 1957 characters, providing good keyword density and information for users.
Ranking in top 10 for 6 keyword(s): custom gift cards, personalized gifts, digital gift card app.
Score of 79/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
On Me: Digital Gift Cards has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On Me: Digital Gift Cards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of On Me: Digital Gift Cards are GiftMe - Gift Cards & Rewards, Prestmit: Gift Cards & Crypto, CardSnacks: ecards, gift cards. These apps appear next to On Me: Digital Gift Cards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
On Me: Digital Gift Cards is listed in the Shopping category on the Google Play.
Based on this audit, On Me: Digital Gift Cards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to On Me: Digital Gift Cards.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US