This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mealz | #1 | — |  |     | ||
| meal calendar | #28 |  |  |      | ||
| meal planner | #40 |  |  |    | ||
| cooking plannerOpportunity | #64 |  |  |  | ||
| recipe organizerOpportunity | Not ranked | — | — |      | ||
| grocery list | Not ranked | — | — |      | ||
| meal planningOpportunity | Not ranked | — | — | | ||
| recipe bookOpportunity | Not ranked | — | — |   | ||
| grocery managerOpportunity | Not ranked | — | — |      | ||
| recipe managerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
EveryPlate: Cooking Simplified
Food & Drink
Bite plan: Weekly menu planner
Health & Fitness
Real Plans - Meal Planner
Food & Drink
Mealz N Dealz
Food & Drink
StrongrFastr Meal & Gym Plans
Health & Fitness
Star Chef 2: Restaurant Game
Game Simulation
Suggest Dinner: Meal Planner
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Dunkin’
Wendy’s
Subway®
Starbucks
7-Eleven: Rewards & Shopping
Domino's Pizza USA
Instacart: Get Food Delivery
BURGER KING® App
Yelp: Food, Delivery & Reviews
ReciMe: Recipes & Meal Planner
Too Good To Go: End Food Waste
Dairy Queen® Food & Treats
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mealz has a strong brand presence with its name ranking #1, but overall visibility is low due to poor keyword coverage, no user ratings, and missing category ranking. Immediate focus should be on expanding keyword rankings and building social proof to boost the visibility score.
The exact‑match keyword "mealz" ranks #1 with 59 search volume and a low difficulty of 32, proving strong brand recognition. Leverage this by keeping the brand name prominent in the title and using it in the URL.
Key functional terms like "meal planner" (rank 40, difficulty 78), "grocery list" (unranked, difficulty 64) and "recipe organizer" (unranked, difficulty 46) are missing from the top 100, limiting discoverability for high‑traffic searches.
The app currently has 0 reviews and no rating, which hurts both conversion and algorithmic trust signals. New users are less likely to install without social proof.
Incorporate high‑traffic keywords (e.g., "Meal Planner", "Grocery List", "Recipe Organizer") into the 30‑character title and 80‑character short description while preserving brand identity. This can instantly improve relevance for those searches.
Add the top‑performing unranked keywords to the keyword field (up to 100 characters) and repeat them naturally in the long description. Use synonyms and long‑tail phrases like "weekly meal calendar" and "shopping list manager" to capture additional volume.
Current assets are not mentioned, but improving screenshots with annotated UI (e.g., calendar view, grocery list generation) and adding a 15‑second promo video can raise conversion rates, helping chart rankings.
- 1Update app title to include "Meal Planner" and "Grocery List" while keeping the brand name.
- 2Rewrite short and long descriptions to embed top‑traffic keywords (meal planner, grocery list, recipe organizer, meal calendar).
- 3Populate the keyword field with high‑volume, low‑to‑moderate difficulty terms and their variations.
- 4Launch an in‑app prompt and email campaign to collect at least 50 five‑star reviews within the next 30 days.
- 5Refresh screenshots with captions highlighting calendar planning and grocery list generation, and add a short demo video.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1914 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Menu Planner - Mealz?
Menu Planner - Mealz has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Menu Planner - Mealz rank?
Menu Planner - Mealz is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Menu Planner - Mealz?
Based on shared keyword rankings, the most frequent competitors of Menu Planner - Mealz are Mealz N Dealz, EveryPlate: Cooking Simplified, StrongrFastr Meal & Gym Plans. These apps appear next to Menu Planner - Mealz on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Menu Planner - Mealz in on the Google Play?
Menu Planner - Mealz is listed in the Food & Drink category on the Google Play.
How can Menu Planner - Mealz improve its App Store Optimization?
Based on this audit, Menu Planner - Mealz should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Menu Planner - Mealz.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.