This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| giftkarte | #1 | Live trend | — |  | |||
| pakistan gift cards | #1 | Live trend | — |  | |||
| send gift cards | #15 | Live trend |  |  | |||
| egift cards | #25 | Live trend |  |  | |||
| egift card | #27 | Live trend |  |  | |||
| digital gift cards | #40 | Live trend |  |  | |||
| buy gift cards | #48 | Live trend |  |  | |||
| gift card appOpportunity | #60 | Live trend |  |  | |||
| gift cards | #85 | Live trend |  |  | |||
| online gift cardsOpportunity | #89 | Live trend | |  |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
GiftKarte has strong brand visibility and a high quality score, but it lacks presence in global/category charts and ranks poorly for high‑traffic generic keywords. The primary priority is to boost rankings for core gift‑card terms to improve discoverability.
The app ranks #1 for its brand term "giftkarte" and also #1 for the niche "pakistan gift cards", generating solid traffic (61 and 44 respectively) with low difficulty. Leverage this top position by reinforcing brand mentions across metadata and visual assets.
Key high‑volume terms such as "gift cards" (rank 85, difficulty 80) and "online gift cards" (rank 89) are far from the first page, limiting organic reach despite decent traffic potential. These keywords need dedicated optimization in title, short description, and description body.
Charts Score is 0% and the app is not ranked in the Shopping category, indicating low install velocity and poor conversion. Without chart placement, discoverability relies solely on search, which is currently weak for core terms.
Current title "Giftkarte - Send E-Gift Cards" misses high‑traffic keywords like "gift cards" and "online gift cards". Adding 1‑2 primary keywords (e.g., "Gift Cards") while staying within the 30‑char limit can raise relevance scores and improve rankings for those terms.
Apexpay leads on shared keywords but does not rank for "pakistan gift cards" where GiftKarte is #1. Emphasize this geographic advantage in screenshots, promo text, and localized ASO assets to attract users searching for Pakistan‑specific e‑gift solutions.
- 1Revise app title to include a primary generic keyword (e.g., "Gift Cards") while retaining brand identity.
- 2Rewrite the short description (≤80 chars) to feature top high‑traffic terms: "gift cards, online gift cards, buy e‑gift cards".
- 3Incorporate the under‑ranked generic keywords (gift cards, online gift cards, buy gift cards) naturally within the first 150 characters of the long description and repeat them in bullet points.
- 4Create localized screenshots and a promo video highlighting "Pakistan" and "eGift Cards" to differentiate from competitors and boost click‑through rates.
- 5Launch an A/B test for the new metadata and monitor install velocity; aim to break into the Shopping category top‑200 within 4 weeks.
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Shop: All your favorite brands
Walmart: Shopping & Savings
Vinted: Shop & sell pre-loved
Amazon Shopping
GovAuctions.com - Shop Surplus
eBay online shopping & selling
Fetch: America’s Rewards App
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Giftkarte - Send E-Gift Cards?
Giftkarte - Send E-Gift Cards has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does Giftkarte - Send E-Gift Cards rank?
Giftkarte - Send E-Gift Cards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Giftkarte - Send E-Gift Cards?
Based on shared keyword rankings, the most frequent competitors of Giftkarte - Send E-Gift Cards are Apexpay - Redeem Gift Cards, Gift Card Granny, Rewarded Play: Earn Gift Cards. These apps appear next to Giftkarte - Send E-Gift Cards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Giftkarte - Send E-Gift Cards in on the Google Play?
Giftkarte - Send E-Gift Cards is listed in the Shopping category on the Google Play.
How can Giftkarte - Send E-Gift Cards improve its App Store Optimization?
Based on this audit, Giftkarte - Send E-Gift Cards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Giftkarte - Send E-Gift Cards.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.