How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mazda finance | #1 | — |  |     | ||
| mazda | #2 | |  |  | ||
| car loan | #99 |  |  |      | ||
| car payment | #100 |  | — |    | ||
| auto lease | Not ranked | — | — |      | ||
| payment scheduler | Not ranked | — | — |      | ||
| loan manager | Not ranked | — | — |      | ||
| lease tracker | Not ranked | — | — |     | ||
| vehicle financing | Not ranked | — | — |   | ||
| auto loan payment | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Mazda Financial Services enjoys strong brand authority and a high rating, but its overall visibility is low (19/100) due to limited keyword coverage and no chart presence. The primary priority is to broaden and optimize keyword targeting to capture high‑traffic finance terms and improve chart rankings.
The app ranks #1 for "mazda finance" and #2 for "mazda", capturing 65% and 63% traffic respectively. Leverage this brand authority by keeping these terms prominent in the title and short description.
Only 2 of the 10 target keywords rank (both brand‑specific). High‑traffic generic terms like "car loan" (rank 99) and "car payment" (rank 100) are far from visible, limiting discoverability.
Charts Score is 0%, meaning the app does not appear in top‑50 listings for any region or category. Absence from charts prevents organic lift from trending positions.
Keywords such as "auto lease" (traffic 44), "payment scheduler" (traffic 35), and "vehicle financing" (traffic 44) have moderate difficulty (31‑35) and are not ranked. Incorporate them into the short description, long description, and app title where possible.
The short description (80‑char limit) currently lacks keyword density. Revise it to include top generic terms (e.g., "Manage Mazda auto loans, lease payments, schedule payments, view balance"). Add localized screenshots that showcase the payment scheduler and Snapshot view to boost conversion.
MyMazda outranks you on shared keywords. Analyze MyMazda’s title and description for additional LSI terms (e.g., "loan manager", "lease tracker") and adopt any missing high‑traffic keywords to capture its audience.
Actionable recommendations to improve your visibility
14 screenshots give users a comprehensive view of your app.
Your 4.7 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): mazda finance.
No significant issues found
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Mazda Financial Services has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
Mazda Financial Services is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Mazda Financial Services are MyMazda, Android Auto, Auto-Owners Mobile. These apps appear next to Mazda Financial Services on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Mazda Financial Services is listed in the Finance category on the Google Play.
Based on this audit, Mazda Financial Services should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mazda Financial Services.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US