This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mazda finance | #1 | — |  |     | ||
| mazda | #2 | |  |  | ||
| car loan | #99 |  |  |      | ||
| car paymentOpportunity | #100 |  | — |    | ||
| auto leaseOpportunity | Not ranked | — | — |      | ||
| payment schedulerOpportunity | Not ranked | — | — |      | ||
| loan manager | Not ranked | — | — |      | ||
| lease trackerOpportunity | Not ranked | — | — |     | ||
| vehicle financingOpportunity | Not ranked | — | — |   | ||
| auto loan paymentOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MyMazda
Lifestyle
Auto-Owners Mobile
Finance
Shell: Fuel, Charge & More
Auto & Vehicles
Android Auto
Auto & Vehicles
Stellantis Financial Services
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mazda Financial Services enjoys strong brand authority and a high rating, but its overall visibility is low (19/100) due to limited keyword coverage and no chart presence. The primary priority is to broaden and optimize keyword targeting to capture high‑traffic finance terms and improve chart rankings.
The app ranks #1 for "mazda finance" and #2 for "mazda", capturing 65% and 63% traffic respectively. Leverage this brand authority by keeping these terms prominent in the title and short description.
Only 2 of the 10 target keywords rank (both brand‑specific). High‑traffic generic terms like "car loan" (rank 99) and "car payment" (rank 100) are far from visible, limiting discoverability.
Charts Score is 0%, meaning the app does not appear in top‑50 listings for any region or category. Absence from charts prevents organic lift from trending positions.
Keywords such as "auto lease" (traffic 44), "payment scheduler" (traffic 35), and "vehicle financing" (traffic 44) have moderate difficulty (31‑35) and are not ranked. Incorporate them into the short description, long description, and app title where possible.
The short description (80‑char limit) currently lacks keyword density. Revise it to include top generic terms (e.g., "Manage Mazda auto loans, lease payments, schedule payments, view balance"). Add localized screenshots that showcase the payment scheduler and Snapshot view to boost conversion.
MyMazda outranks you on shared keywords. Analyze MyMazda’s title and description for additional LSI terms (e.g., "loan manager", "lease tracker") and adopt any missing high‑traffic keywords to capture its audience.
- 1Revise app title to include a high‑traffic generic term (e.g., "Mazda Financial Services – Auto Loans & Lease Payments").
- 2Rewrite short description (≤80 chars) with keyword‑rich copy covering "auto loan", "car lease", "payment scheduler" and brand name.
- 3Integrate missing high‑volume keywords (auto lease, payment scheduler, vehicle financing, loan manager, lease tracker) naturally throughout the long description.
- 4Update store assets: add localized screenshots highlighting payment scheduling and Snapshot view, and include a short demo video.
- 5Launch an ASO A/B test for title/short description variations and monitor keyword rankings weekly, aiming for at least 5 of 10 keywords in the top 30 within 8 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): mazda finance.
No significant issues found
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mazda Financial Services?
Mazda Financial Services has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Mazda Financial Services rank?
Mazda Financial Services is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mazda Financial Services?
Based on shared keyword rankings, the most frequent competitors of Mazda Financial Services are MyMazda, Android Auto, Auto-Owners Mobile. These apps appear next to Mazda Financial Services on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mazda Financial Services in on the Google Play?
Mazda Financial Services is listed in the Finance category on the Google Play.
How can Mazda Financial Services improve its App Store Optimization?
Based on this audit, Mazda Financial Services should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mazda Financial Services.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.