Inali: Shared Expense Wallet

The app’s unique brand keyword "inali" is already ranked #5 with a traffic potential of 44, showing that the brand name is recognized. Leverage this by keeping the brand term prominent while adding complementary keywords.

Only 1 of the top 10 target keywords is ranked; the remaining nine (e.g., "shared expense", "expense tracker", "split bills") have traffic scores of 37‑71 but are not ranked, indicating poor keyword field optimization.

Charts score is 0%, meaning the app does not appear in any global or category charts, which heavily limits organic discovery on the App Store.

Keywords like "expense tracker" (traffic 71, difficulty 53) and "spending tracker" (traffic 71, difficulty 52) have strong search volume and moderate competition; adding them can quickly lift rankings.

The app currently has 0 reviews and a 0.0 rating, which hurts both ASO ranking and download conversion. A targeted review‑generation campaign can improve the Quality Score beyond the current 50%.

The description truncates after 500 characters and lacks many target keywords. Updating the description, subtitle, and adding localized screenshots will improve relevance and click‑through rates.