This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| otterly | #4 |  |  |    | ||
| water reminder | Not ranked | — | — |      | ||
| hydration trackerOpportunity | Not ranked | — | — |   | ||
| drink water | Not ranked | — | — |   | ||
| water intakeOpportunity | Not ranked | — | — |  | ||
| smart remindersOpportunity | Not ranked | — | — |      | ||
| water loggingOpportunity | Not ranked | — | — |    | ||
| daily hydrationOpportunity | Not ranked | — | — |    | ||
| water tracker | Not ranked | — | — | | ||
| hydrate reminderOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Otterly has a very low visibility score (14/100) with only its brand name ranking (otterly #4). The main priority is to capture high‑traffic hydration keywords and boost app quality signals like reviews and visuals.
The unique brand keyword "otterly" is already ranking #4 with a traffic potential of 46 and low difficulty (28). Leverage this by keeping the brand front‑and‑center while expanding to related terms.
The app has no user reviews, resulting in a 0/5 rating and a 50% quality score. This hurts conversion and ranking. Implement an in‑app review prompt after a successful reminder session to gather at least 30‑50 4‑star+ reviews quickly.
Keywords like "water reminder" (traffic 70, difficulty 79) and "drink water" (traffic 55, difficulty 75) have strong search volume but are not ranked. Add these exact phrases to the title/subtitle and naturally into the short and full description to improve keyword coverage.
The app is not appearing in the Health & Fitness category rankings, indicating poor category relevance signals. Re‑evaluate the selected category, add category‑specific terms (e.g., "hydration tracker") to the description, and ensure the app icon conveys a health theme.
Current quality score is only 50%, suggesting sub‑optimal screenshots and video. Add a short demo video showing Kai the otter, highlight adaptive reminders, and replace screenshots with bold, benefit‑focused graphics to lift conversion rates.
- 1Revise title to include "Otterly Water Reminder & Hydration Tracker" and add "water reminder" in the subtitle.
- 2Integrate top unranked keywords (water reminder, drink water, hydration tracker, daily hydration) naturally into the short and full description within the first 250 characters.
- 3Launch an in‑app review flow after a user completes a reminder cycle to collect at least 30 positive reviews within 30 days.
- 4Create a 15‑second preview video and redesign screenshots to showcase Kai the otter, adaptive reminder logic, and no‑spam messaging.
- 5Run A/B tests on icon, feature graphic, and first‑screen screenshot to improve click‑through and install conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2219 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Otterly: Water Reminder?
Otterly: Water Reminder has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Otterly: Water Reminder rank?
Otterly: Water Reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Otterly: Water Reminder?
Based on shared keyword rankings, the most frequent competitors of Otterly: Water Reminder are OtterAI Transcribe Voice Notes, Otter Forest. These apps appear next to Otterly: Water Reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Otterly: Water Reminder in on the Google Play?
Otterly: Water Reminder is listed in the Health & Fitness category on the Google Play.
How can Otterly: Water Reminder improve its App Store Optimization?
Based on this audit, Otterly: Water Reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Otterly: Water Reminder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.