How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the ken | #1 | — |  |     | ||
| business news | #17 |  |  |      | ||
| newsletters | #70 |  |  |      | ||
| journalism | Not ranked | — | — |      | ||
| podcast transcripts | Not ranked | — | — |      | ||
| infographics | Not ranked | — | — |      | ||
| business trends | Not ranked | — | — |      | ||
| media publication | Not ranked | — | — |     | ||
| news analysis | Not ranked | — | — |     | ||
| business journalism | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The Ken enjoys a strong quality score (88%) and top ranking for its brand name, but its overall visibility is low (32/100) due to poor keyword coverage and no chart presence. Immediate focus should be expanding and optimizing keywords and metadata to capture high‑traffic terms and drive installs.
The app scores 88% on quality, indicating good performance, stability, and user experience, which can be leveraged in conversion rate optimization and A/B testing of store assets.
Only 3 of the top 10 target keywords are ranked (the ken #1, business news #17). High‑traffic keywords like "journalism" and "news analysis" are not ranked, limiting discoverability.
The app has a 0% charts score, meaning it is not appearing in any top‑install charts globally or in the News & Magazines category, which hurts organic visibility.
Keywords such as "infographics" (traffic 53, difficulty 32) and "media publication" (traffic 50, difficulty 32) have strong search volume and manageable competition. Incorporate them into the title, short description, and long description.
The current title is just "The Ken". Expanding it to something like "The Ken – Business News & Analysis" can capture the "business news" keyword (rank 17, traffic 51) while preserving brand identity.
Competitors such as FOX News rank ahead but share only one keyword each, suggesting niche gaps. Emphasize unique assets (Asia‑focused business journalism, podcasts, infographics) in screenshots and video to differentiate.
Actionable recommendations to improve your visibility
Your description is 3610 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
The Ken has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
The Ken is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of The Ken are Ken, FOX News - Daily Breaking News, Ground News. These apps appear next to The Ken on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
The Ken is listed in the News & Magazines category on the Google Play.
Based on this audit, The Ken should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Ken.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US