This audit was generated on May 31, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the ken | #1 | — |  |     | ||
| business news | #17 |  |  |      | ||
| newslettersOpportunity | #70 |  |  |      | ||
| journalismOpportunity | Not ranked | — | — |      | ||
| podcast transcriptsOpportunity | Not ranked | — | — |      | ||
| infographicsOpportunity | Not ranked | — | — |      | ||
| business trendsOpportunity | Not ranked | — | — |      | ||
| media publicationOpportunity | Not ranked | — | — |     | ||
| news analysisOpportunity | Not ranked | — | — |     | ||
| business journalismOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
FOX News - Daily Breaking News
News & Magazines
Screvi: Highlights & Reader
Education
Ken
Personalization
Ground News
News & Magazines
Leave Me Alone: Email blocker
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
News & Magazines chart position
X
CrimeRadar: Dispatch Alerts
Local Weather & News - Radar
Substack
Local Weather News - Radar
Local News - Breaking &Weather
NewsBreak: Local News & Alerts
Police Scanner - Live Radio
Ground News
Scanner Radio - Police Scanner
WeatherNews: Local & Breaking
The White House
Local News: Breaking & Latest
Weather & News - Radar, Alerts
Local News - Latest & Smart
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Ken enjoys a strong quality score (88%) and top ranking for its brand name, but its overall visibility is low (32/100) due to poor keyword coverage and no chart presence. Immediate focus should be expanding and optimizing keywords and metadata to capture high‑traffic terms and drive installs.
The app scores 88% on quality, indicating good performance, stability, and user experience, which can be leveraged in conversion rate optimization and A/B testing of store assets.
Only 3 of the top 10 target keywords are ranked (the ken #1, business news #17). High‑traffic keywords like "journalism" and "news analysis" are not ranked, limiting discoverability.
The app has a 0% charts score, meaning it is not appearing in any top‑install charts globally or in the News & Magazines category, which hurts organic visibility.
Keywords such as "infographics" (traffic 53, difficulty 32) and "media publication" (traffic 50, difficulty 32) have strong search volume and manageable competition. Incorporate them into the title, short description, and long description.
The current title is just "The Ken". Expanding it to something like "The Ken – Business News & Analysis" can capture the "business news" keyword (rank 17, traffic 51) while preserving brand identity.
Competitors such as FOX News rank ahead but share only one keyword each, suggesting niche gaps. Emphasize unique assets (Asia‑focused business journalism, podcasts, infographics) in screenshots and video to differentiate.
- 1Integrate 5 high‑traffic, low‑difficulty keywords (e.g., infographics, media publication, podcast transcripts, business trends, journalism) into title, short description, and long description.
- 2Update the app title to include a core keyword, e.g., "The Ken – Business News & Analysis".
- 3Create localized store listings for key Asian markets (India, Singapore, Hong Kong) using region‑specific keyword variations.
- 4Add a compelling feature video and refreshed screenshots highlighting podcasts and infographics to boost conversion and chart rankings.
- 5Run A/B tests on icon, screenshots, and short description while monitoring install charts to achieve at least a top‑200 position in the News & Magazines category within 8 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3610 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Ken?
The Ken has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
On how many keywords does The Ken rank?
The Ken is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Ken?
Based on shared keyword rankings, the most frequent competitors of The Ken are Ken, FOX News - Daily Breaking News, Ground News. These apps appear next to The Ken on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Ken in on the Google Play?
The Ken is listed in the News & Magazines category on the Google Play.
How can The Ken improve its App Store Optimization?
Based on this audit, The Ken should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Ken.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.