This audit was generated on May 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expenzey | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| money manager | Not ranked | — | — |    | ||
| spending habitsOpportunity | Not ranked | — | — |    | ||
| budgeting toolOpportunity | Not ranked | — | — |    | ||
| financial trackerOpportunity | Not ranked | — | — | | ||
| expense loggingOpportunity | Not ranked | — | — |   | ||
| daily expenses | Not ranked | — | — |   | ||
| financial insightsOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
OnePay – Mobile Banking
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Atlas - Rewards Credit Card
Cleo AI: Cash Advance & Money
Brigit: Cash Advance & Credit
Progressive
Grant Cash Advance
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Expenzey has a very low overall visibility (14/100) and ranks only for its brand keyword. The biggest priority is to capture high‑traffic finance keywords and improve listing quality to drive organic installs.
The app’s unique brand term "expenzey" ranks #1 with 42 monthly searches and low difficulty (31), confirming strong brand awareness. Leverage this by keeping the brand prominent while adding keyword context.
Only 1 of 10 target keywords is ranked. High‑traffic terms like "expense tracker" (80 searches) and "budgeting tool" (53 searches) are not ranking despite moderate difficulty (34‑67). This is the main driver of the 15% keyword score.
The app has 0 reviews and no rating, which hurts trust and conversion. Competitors typically show 4+ star ratings with dozens of reviews.
Add primary keywords to the app title (e.g., "Expenzey – Expense Tracker") and weave top keywords (expense tracker, budgeting tool, money manager) into the short and full descriptions. This directly targets the missing high‑traffic terms.
Quality score is only 50%. Introduce high‑resolution screenshots (with captions), a feature graphic, and a short promo video to boost visual appeal and meet Play Store standards.
Competitor "Expense Easy" shares only one keyword with Expenzey. By ranking for the remaining high‑traffic finance terms, Expenzey can dominate the niche and appear in charts where the competitor is absent.
- 1Rename the app title to include a primary keyword (e.g., "Expenzey – Expense Tracker").
- 2Rewrite short and full descriptions to incorporate at least five top‑traffic keywords: expense tracker, budgeting tool, money manager, financial tracker, daily expenses.
- 3Add 5+ high‑quality screenshots with annotated features and create a 15‑second promo video.
- 4Implement an in‑app review prompt after 3 uses to gather a minimum of 10 five‑star reviews within the next month.
- 5Monitor keyword rankings weekly and run A/B tests on description copy to improve the keyword score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1779 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expenzey?
Expenzey has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
On how many keywords does Expenzey rank?
Expenzey is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expenzey?
Based on shared keyword rankings, the most frequent competitors of Expenzey are Expense Easy: AI Money Tracker. These apps appear next to Expenzey on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expenzey in on the Google Play?
Expenzey is listed in the Finance category on the Google Play.
How can Expenzey improve its App Store Optimization?
Based on this audit, Expenzey should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expenzey.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.