This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| it storage | #1 | — |  |     | ||
| device inventory | #2 |  |  |   | ||
| it inventory | #20 |  | |     | ||
| it asset managementOpportunity | Not ranked | — | — |      | ||
| hardware inventoryOpportunity | Not ranked | — | — |      | ||
| network device trackingOpportunity | Not ranked | — | — |      | ||
| equipment managementOpportunity | Not ranked | — | — |     | ||
| asset trackerOpportunity | Not ranked | — | — |      | ||
| inventory managementOpportunity | Not ranked | — | — |    | ||
| device catalogOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Sortly: Inventory Simplified
Business
Stock It Easy
Business
Spot It - Storage Organizer
Lifestyle
iT Device Tracker
Productivity
Portable Inventory
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Google Gemini
Microsoft Authenticator
Gmail - Email by Google
Meta AI - Assistant & Glasses
Grok - AI Chat & Video
Microsoft Outlook
Google Drive
Google Docs
Google Sheets
VPN - Super Unlimited Proxy
Google Calendar: Get Organized
Microsoft Word
Google Slides
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks well for its brand terms but lacks visibility for high‑traffic generic keywords and has no chart presence or user reviews, resulting in a modest 48/100 visibility score.
"it storage" ranks #1 and "device inventory" ranks #2, delivering the bulk of current traffic (38 + 31). Leverage these positions by reinforcing the brand in the subtitle and promotional text.
Charts Score is 0%; the app is not appearing in any global or category charts, which severely limits organic discoverability beyond brand terms.
Rating 0.0 with no reviews harms trust and the App Store’s ranking algorithm. Early user feedback is critical for both conversion and ranking.
Keywords like "hardware inventory" (traffic 40), "inventory management" (52), "asset tracker" (35) and "it inventory" (traffic 30) are unranked despite moderate difficulty (30‑51). Adding them to the keyword field can capture significant additional searches.
Quality Score is only 50%. Refresh screenshots with annotated device‑tracking flows, add a short demo video, and consider localizing for English‑speaking markets to boost perceived quality and conversion.
The app is not ranked in the Productivity category despite relevance. Optimizing the subtitle, description, and keyword set for category‑specific terms can help achieve a placement in the category charts.
- 1Add top missing keywords (hardware inventory, inventory management, asset tracker, it inventory, network device tracking) to the keyword field, prioritizing low‑difficulty terms first.
- 2Rewrite the subtitle and first 3 description sentences to naturally include the new keywords and a clear value proposition.
- 3Create 5 high‑resolution screenshots with captions and a 15‑second demo video highlighting device tracking features.
- 4Implement an in‑app rating prompt after the user adds 3 devices to encourage the first 20‑30 genuine reviews.
- 5Monitor competitor rankings weekly; adjust keyword list and creative assets when competitors move ahead on shared terms.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3142 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of IT Storage: Device Inventory?
IT Storage: Device Inventory has a visibility score of 48 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does IT Storage: Device Inventory rank?
IT Storage: Device Inventory is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of IT Storage: Device Inventory?
Based on shared keyword rankings, the most frequent competitors of IT Storage: Device Inventory are Spot It - Storage Organizer, Sortly: Inventory Simplified, iT Device Tracker. These apps appear next to IT Storage: Device Inventory on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is IT Storage: Device Inventory in on the Apple App Store?
IT Storage: Device Inventory is listed in the Productivity category on the Apple App Store.
How can IT Storage: Device Inventory improve its App Store Optimization?
Based on this audit, IT Storage: Device Inventory should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to IT Storage: Device Inventory.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.