This audit was generated on June 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| oto | #3 |  |  |    | ||
| tinnitus relief | #5 |  |  |    | ||
| tinnitus management | #5 |  |  |   | ||
| tinnitus support | #8 | | | | ||
| tinnitus help | #9 | |  |   | ||
| mindfulness for tinnitus | #10 | | |   | ||
| ear ringing treatment | #13 |  |  | | ||
| tinnitus coping skills | #19 | |  |  | ||
| auditory therapyOpportunity | #60 |  |  |   | ||
| sound therapyOpportunity | #63 |  |  |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TinniCalm: Tinnitus Relief
Health & Fitness
Beltone Tinnitus Calmer
Video Players
Tinnitus Journey
Health & Fitness
Oto Music
Music & Audio
Tinnitus Masker & Sleep Noise
Medical
Tinnitus Therapy Lite
Health & Fitness
Tonal Tinnitus Therapy
Medical
OTO Life
Health & Fitness
Tinnitus Therapy Pro
Health & Fitness
Hz Frequency Healing Sounds
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
healow
Strava: Run, Bike, Walk
Blood Pressure App
Arise: Level Up In Real Life
Step Counter - Pedometer
PenguPace: Rewards for Steps
Blood Pressure App
Step Tracker Launcher
Flo Ovulation & Period Tracker
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Oto ranks well for its core brand and primary tinnitus‑related keywords, driving a decent visibility score of 62, but it lacks category chart placement and underperforms on several high‑traffic terms, limiting its growth potential.
The app holds top‑3 positions for "oto" (rank 3, traffic 69) and top‑5 for "tinnitus relief" and "tinnitus management", securing 6 of the top 10 target keywords. This strong relevance should be leveraged in the short description and promotional copy to maintain momentum.
With 724 reviews and a 4.0 rating, the app has a solid social proof foundation that contributes to a 79% keyword score. Highlighting user testimonials in the description and screenshots can boost conversion rates.
The Charts Score is 0%, indicating Oto is not appearing in either global or category top charts. Absence from charts dramatically reduces organic discovery, especially for health‑focused users browsing the category.
Keywords such as "sound therapy" (rank 63, traffic 45) and "auditory therapy" (rank 60, traffic 33) have substantial search volume but low visibility. These terms also have moderate difficulty (41 and 24), making them attainable targets.
The Quality Score sits at 63%; improve it by integrating LSI keywords (e.g., "mindfulness for tinnitus", "tinnitus coping skills"), adding a concise 80‑character short description, and refreshing screenshots with annotated benefit statements. Adding a short promo video can further lift the quality metric.
- 1Refresh the short description and full description to embed top‑performing keywords and LSI terms, preserving natural readability.
- 2Create a set of localized screenshots (including a video) that showcase the audio sessions, habit tracker, and note‑taking features, each captioned with high‑traffic keywords.
- 3Implement a review‑gating flow that prompts satisfied users (rating 4‑5) to leave a public review, aiming to raise the average rating above 4.2.
- 4Run a targeted ASO test to improve rankings for "sound therapy" and "auditory therapy" by adding these phrases to the title, description, and in‑app content.
- 5Schedule a weekly monitoring of chart placement and adjust CPI‑driven campaigns to push the app into the Health & Fitness top‑200 category chart.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): tinnitus relief, tinnitus management, tinnitus support.
Good visibility score
Score of 62/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Oto: Tinnitus Program & Skills?
Oto: Tinnitus Program & Skills has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does Oto: Tinnitus Program & Skills rank?
Oto: Tinnitus Program & Skills is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Oto: Tinnitus Program & Skills?
Based on shared keyword rankings, the most frequent competitors of Oto: Tinnitus Program & Skills are TinniCalm: Tinnitus Relief, Tinnitus Therapy Lite, Beltone Tinnitus Calmer. These apps appear next to Oto: Tinnitus Program & Skills on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Oto: Tinnitus Program & Skills in on the Google Play?
Oto: Tinnitus Program & Skills is listed in the Health & Fitness category on the Google Play.
How can Oto: Tinnitus Program & Skills improve its App Store Optimization?
Based on this audit, Oto: Tinnitus Program & Skills should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Oto: Tinnitus Program & Skills.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.