This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hatch | #3 |  |  |    | ||
| growth chartsOpportunity | #99 |  |  |      | ||
| baby tracker | Not ranked | — | — |      | ||
| breastfeeding timerOpportunity | Not ranked | — | — |      | ||
| diaper change logOpportunity | Not ranked | — | — |    | ||
| baby sleep trackerOpportunity | Not ranked | — | — |      | ||
| baby feeding tracker | Not ranked | — | — |  | ||
| baby growth monitorOpportunity | Not ranked | — | — |  | ||
| baby care trackerOpportunity | Not ranked | — | — |   | ||
| baby health monitorOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Hatch Dragons
Game Simulation
Calculadora Percentil Bebê
Tools
Hatch The Early Mood Food App
Food & Drink
Feed Baby Pro - Baby Tracker
Parenting
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Arise: Level Up In Real Life
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
healow
Strava: Run, Bike, Walk
Google Health (Fitbit)
Step Tracker Launcher
Chair Workout: Women's Edition
Blood Pressure App
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Flo Ovulation & Period Tracker
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hatch Grow has a very low visibility score (11/100) driven by poor keyword coverage and low ratings, while its brand keyword “hatch” performs well. Immediate focus should be on expanding high‑traffic keyword rankings and improving user perception.
The keyword "hatch" ranks #3 with 43 search volume, showing strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
The app holds a 3.0 rating from 1,151 reviews, contributing to a 25% quality score. Implement a review acquisition strategy and address common complaints to push the rating above 4.0.
Only 2 out of 10 target keywords are ranked (13% keyword score). Major high‑traffic terms like "baby tracker" (56 searches) and "breastfeeding timer" (45 searches) are not ranked, limiting discoverability.
Keywords such as "baby tracker" (56 volume, difficulty 87) and "diaper change log" (42 volume, difficulty 35) have moderate difficulty and strong intent. Incorporate them into the title, short description, and long description to capture this demand.
The app is not ranked in the Health & Fitness category, preventing chart placement. Optimize the category metadata and add category‑specific keywords to gain placement in category charts.
No data on screenshots or video, but low visibility often correlates with outdated creatives. Update screenshots with localized captions, add a short demo video, and run A/B tests to improve conversion.
- 1Revise the app title and short description to include top‑traffic keywords (e.g., "baby tracker", "diaper change log", "baby feeding tracker").
- 2Rewrite the long description with keyword‑rich bullet points, embedding LSI terms like "baby sleep tracker" and "growth charts" while preserving readability.
- 3Launch an in‑app prompt and email campaign to solicit positive reviews, aiming to raise the rating to 4.0+ and double the review count within 3 months.
- 4Create new high‑resolution screenshots and a 15‑second video highlighting core features; use Google Play Experiments to test different creatives.
- 5Monitor competitor Hatch Dragons for keyword gaps and replicate successful keyword combinations, then adjust metadata weekly based on performance.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3801 characters, providing good keyword density and information for users.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hatch Grow?
Hatch Grow has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Hatch Grow rank?
Hatch Grow is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hatch Grow?
Based on shared keyword rankings, the most frequent competitors of Hatch Grow are Hatch Dragons, Hatch The Early Mood Food App, Calculadora Percentil Bebê. These apps appear next to Hatch Grow on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hatch Grow in on the Google Play?
Hatch Grow is listed in the Health & Fitness category on the Google Play.
How can Hatch Grow improve its App Store Optimization?
Based on this audit, Hatch Grow should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hatch Grow.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.