This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| door | #1 | — |  |     | ||
| door unlock | #1 | — |  |    | ||
| keyless access | #2 |  |  |   | ||
| access control | #40 |  |  |      | ||
| smart home controlOpportunity | Not ranked | — | — |      | ||
| home automationOpportunity | Not ranked | — | — |     | ||
| smart locksOpportunity | Not ranked | — | — |      | ||
| smart home securityOpportunity | Not ranked | — | — |   | ||
| smart buildingOpportunity | Not ranked | — | — |      | ||
| home control systemOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Keyless
Personalization
See Tickets Access Control
Events
DoorDash: Food, Grocery, More
Food & Drink
Smart Access
Productivity
myQ Garage & Access Control
Lifestyle
Doors: Origins
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Family Safety & GPS
T-Life
DailyGift: Earn Reward
KashKick: Get paid to have fun
Color Widgets, Theme: iWidgets
Ring - Always Home
Playful Rewards: Play & Earn
Amazon Alexa
Cash Giraffe: Real Money Games
LG ThinQ
Lemon8 - Lifestyle Community
CineDash
Nextdoor: Neighborhood Network
Google Home
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
DOOR ranks #1 for its core brand terms but lacks visibility for broader smart‑home keywords and has no chart presence, resulting in a modest 47/100 visibility score. Prioritize expanding keyword coverage and improving install metrics to lift rankings.
The app holds #1 positions for "door" and "door unlock" and #2 for "keyless access", driving high traffic (65 + 55 + 39) with low competition. Leverage these rankings in the title and short description to maintain brand dominance.
Four high‑traffic terms—"smart home control" (52), "home automation" (59), "smart locks" (35) and "smart home security" (50)—are not ranked despite moderate difficulty (40‑46). Incorporate them into the title, short description and bullet points to capture ~196 additional monthly searches.
The app is absent from both global and category charts, indicating low install volume. Without chart presence the organic lift is limited, so a focused install acquisition campaign paired with ASO tweaks is needed.
"access control" ranks at 40 with traffic 34 and difficulty 64. Optimizing metadata (title, subtitle, and description) and adding this term to the keyword list can push it into the top‑20, improving discoverability for a relevant audience.
Current rating is 3.8 across 1,641 reviews; apps above 4.2 see 15‑20% higher conversion. Implement in‑app prompts after successful unlocks, respond to existing reviews, and fix any reported issues to raise the average rating.
- 1Add high‑traffic keywords (smart home control, home automation, smart locks, smart home security) to the app title and short description within character limits.
- 2Rewrite the long description to embed these keywords naturally, using bullet points and LSI terms like "access control" and "home control system".
- 3Create a localized A/B test for screenshots and feature graphic that highlight keyless entry and smart‑home integration to improve click‑through rates.
- 4Launch a targeted install campaign (Google UAC) with a focus on users searching for the missing keywords and encourage 5‑star reviews post‑unlock.
- 5Monitor the ranking of "access control" and adjust subtitle/keywords weekly until it reaches the top‑20.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): keyless access, door unlock.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of DOOR: Smart Access & Control?
DOOR: Smart Access & Control has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does DOOR: Smart Access & Control rank?
DOOR: Smart Access & Control is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of DOOR: Smart Access & Control?
Based on shared keyword rankings, the most frequent competitors of DOOR: Smart Access & Control are DoorDash: Food, Grocery, More, Keyless, Smart Access. These apps appear next to DOOR: Smart Access & Control on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is DOOR: Smart Access & Control in on the Google Play?
DOOR: Smart Access & Control is listed in the Lifestyle category on the Google Play.
How can DOOR: Smart Access & Control improve its App Store Optimization?
Based on this audit, DOOR: Smart Access & Control should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DOOR: Smart Access & Control.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.