This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| stndrd | #1 | — |  |     | ||
| chris bumstead | #1 | — |  |    | ||
| bodybuilding workouts | #7 |  |  |     | ||
| structured training | #12 |  | |     | ||
| strength trainingOpportunity | Not ranked | — | — |    | ||
| workout plansOpportunity | Not ranked | — | — |     | ||
| fitness coachingOpportunity | Not ranked | — | — |    | ||
| weightlifting programsOpportunity | Not ranked | — | — |  | ||
| hypertrophy trainingOpportunity | Not ranked | — | — |     | ||
| progressive overloadOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
JEFIT Gym Workout Tracker
Health & Fitness
Supafit: Gym & Workout Planner
Health & Fitness
SHRED: Gym & Home Workout
Health & Fitness
Chris Bumstead Wallpapers
Personalization
Lyfta: Gym Log Workout Tracker
Health & Fitness
Fitbod: Workout & Gym Planner
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Blood Pressure Log
Arise: Level Up In Real Life
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
Strava: Run, Bike, Walk
Step Tracker Launcher
Google Health (Fitbit)
Blood Pressure App
PenguPace: Rewards for Steps
Chair Workout: Women's Edition
Step Counter - Pedometer
Flo Ovulation & Period Tracker
healow
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
STNDRD has solid brand keyword rankings but suffers from low user rating and poor visibility for high‑traffic generic terms, resulting in a modest visibility score of 62. Immediate priority is to boost rankings for core fitness keywords and improve app rating to unlock chart presence.
The proprietary keyword "stndrd" ranks #1 with 74 monthly searches and a low difficulty of 35, showing strong brand recognition. Leverage this by reinforcing the brand in the title, short description, and visual assets.
The app sits at 3.2★ across 1,069 reviews, which negatively impacts conversion and ranking. This low rating is a critical barrier to gaining chart positions and higher install volume.
High‑traffic keywords such as "strength training" (74 searches, difficulty 44) and "workout plans" (63 searches, difficulty 49) are not ranked at all. Absence of these terms limits discoverability among intent‑rich users.
The app already ranks #1 for "chris bumstead" (30 searches, difficulty 26). Expanding this asset—by adding his name to the title or subtitle and featuring him prominently in screenshots—can capture additional related traffic.
Charts score is 0% with no global or category ranking. Raising install velocity through ASO tweaks and short‑term user acquisition can push the app into the Top 500, unlocking algorithmic boosts.
- 1Revise the app title (max 30 chars) to include a high‑traffic keyword, e.g., "STNDRD – Strength Training & Chris Bumstead".
- 2Rewrite the short and long descriptions to naturally embed at least 8 of the top 10 keywords (strength training, workout plans, fitness coaching, weightlifting programs, hypertrophy training, progressive overload, bodybuilding workouts, structured training).
- 3Implement an in‑app review prompt after key milestones and run a 7‑day email campaign encouraging satisfied users to leave 5‑star reviews, aiming to raise rating above 4.0.
- 4Refresh visual assets—icon, feature graphic, and screenshots—to spotlight Chris Bumstead and the app’s structured training method, adding keyword‑rich captions.
- 5Launch a limited‑time free‑trial promotion with a referral bonus to drive a surge in installs, targeting a chart entry within the Health & Fitness category.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2130 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): chris bumstead, bodybuilding workouts.
Good visibility score
Score of 62/100 indicates solid app store presence.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track STNDRD Workout & Fitness Plans in real-time
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of STNDRD Workout & Fitness Plans?
STNDRD Workout & Fitness Plans has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does STNDRD Workout & Fitness Plans rank?
STNDRD Workout & Fitness Plans is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of STNDRD Workout & Fitness Plans?
Based on shared keyword rankings, the most frequent competitors of STNDRD Workout & Fitness Plans are SHRED: Gym & Home Workout, Chris Bumstead Wallpapers, JEFIT Gym Workout Tracker. These apps appear next to STNDRD Workout & Fitness Plans on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is STNDRD Workout & Fitness Plans in on the Google Play?
STNDRD Workout & Fitness Plans is listed in the Health & Fitness category on the Google Play.
How can STNDRD Workout & Fitness Plans improve its App Store Optimization?
Based on this audit, STNDRD Workout & Fitness Plans should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to STNDRD Workout & Fitness Plans.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.