This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splital | #1 | — |  |     | ||
| cost splitterOpportunity | #70 |  |  |      | ||
| bill splitterOpportunity | Not ranked | — | — |    | ||
| expense trackerOpportunity | Not ranked | — | — |      | ||
| split expensesOpportunity | Not ranked | — | — |   | ||
| group expensesOpportunity | Not ranked | — | — |   | ||
| travel expensesOpportunity | Not ranked | — | — |     | ||
| shared expensesOpportunity | Not ranked | — | — |    | ||
| debt trackerOpportunity | Not ranked | — | — |      | ||
| expense managerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Splittr - Expense Splitting
Finance
Splitall - Split Group Bills
Finance
Bills Splitter Widget - budget
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Kalshi: Trade News & Sports
Capital One Mobile
Trump Accounts: Official App
Chime® – Mobile Banking
OnePay – Mobile Banking
Polymarket
Citi Mobile®
Chase Mobile®: Bank & Invest
Fidelity Investments
Klarna: Smarter everyday money
Progressive
Robinhood: Trading & Investing
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Splital has a solid foundation with its brand keyword ranking #1 and perfect quality score, but it suffers from very low keyword coverage and no chart presence, resulting in a visibility score of 19/100. Immediate focus should be on expanding keyword targeting and boosting organic signals.
The app’s own brand keyword “splital” ranks #1 with traffic 39 and low difficulty 32, providing a reliable anchor for organic discoverability.
High‑traffic terms such as “bill splitter”, “expense tracker”, and “split expenses” (traffic 37‑71, difficulty 30‑57) have no rankings, dragging the keyword score down to 18%.
Incorporate top‑performing keywords like “Bill Splitter” or “Expense Tracker” into the 30‑character title or the subtitle to capture additional search volume without exceeding length limits.
Add 5‑7 long‑tail, moderate‑difficulty keywords (e.g., “group expenses”, “travel expenses”, “shared expenses”, “debt tracker”, “cost splitter”) to the 100‑character keyword field, prioritizing those with traffic >30 and difficulty <50.
The app is absent from global and category charts, limiting algorithmic boosts; increasing install velocity via Apple Search Ads or promotional campaigns can help secure initial chart placement.
With 0 reviews, credibility suffers; trigger in‑app review prompts after a successful split to earn 5‑star ratings, improving conversion and potentially influencing rankings.
- 1Update the app title and subtitle to include primary keywords like “Bill Splitter” and “Expense Tracker”.
- 2Populate the keyword field with high‑traffic, moderate‑difficulty terms (group expenses, travel expenses, shared expenses, debt tracker, cost splitter).
- 3Launch a short‑term Apple Search Ads campaign targeting the unranked core keywords to boost install velocity and chart entry.
- 4Implement an in‑app review prompt after a user completes a split to generate authentic 5‑star reviews.
- 5Refresh screenshots and the description to highlight no‑account setup and unlimited expenses, embedding relevant keywords naturally.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2479 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Splital - Bill Splitter?
Splital - Bill Splitter has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Splital - Bill Splitter rank?
Splital - Bill Splitter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Splital - Bill Splitter?
Based on shared keyword rankings, the most frequent competitors of Splital - Bill Splitter are Splitall - Split Group Bills, Splittr - Expense Splitting, Bills Splitter Widget - budget. These apps appear next to Splital - Bill Splitter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Splital - Bill Splitter in on the Apple App Store?
Splital - Bill Splitter is listed in the Finance category on the Apple App Store.
How can Splital - Bill Splitter improve its App Store Optimization?
Based on this audit, Splital - Bill Splitter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splital - Bill Splitter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.