Splital - Bill Splitter

The app’s own brand keyword “splital” ranks #1 with traffic 39 and low difficulty 32, providing a reliable anchor for organic discoverability.

High‑traffic terms such as “bill splitter”, “expense tracker”, and “split expenses” (traffic 37‑71, difficulty 30‑57) have no rankings, dragging the keyword score down to 18%.

Incorporate top‑performing keywords like “Bill Splitter” or “Expense Tracker” into the 30‑character title or the subtitle to capture additional search volume without exceeding length limits.

Add 5‑7 long‑tail, moderate‑difficulty keywords (e.g., “group expenses”, “travel expenses”, “shared expenses”, “debt tracker”, “cost splitter”) to the 100‑character keyword field, prioritizing those with traffic >30 and difficulty <50.

The app is absent from global and category charts, limiting algorithmic boosts; increasing install velocity via Apple Search Ads or promotional campaigns can help secure initial chart placement.

With 0 reviews, credibility suffers; trigger in‑app review prompts after a successful split to earn 5‑star ratings, improving conversion and potentially influencing rankings.