How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splital | #1 | — | ||||
| cost splitter | #70 | |||||
| bill splitter | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| split expenses | Not ranked | — | — | |||
| group expenses | Not ranked | — | — | |||
| travel expenses | Not ranked | — | — | |||
| shared expenses | Not ranked | — | — | |||
| debt tracker | Not ranked | — | — | |||
| expense manager | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Splital has a solid foundation with its brand keyword ranking #1 and perfect quality score, but it suffers from very low keyword coverage and no chart presence, resulting in a visibility score of 19/100. Immediate focus should be on expanding keyword targeting and boosting organic signals.
The app’s own brand keyword “splital” ranks #1 with traffic 39 and low difficulty 32, providing a reliable anchor for organic discoverability.
High‑traffic terms such as “bill splitter”, “expense tracker”, and “split expenses” (traffic 37‑71, difficulty 30‑57) have no rankings, dragging the keyword score down to 18%.
Incorporate top‑performing keywords like “Bill Splitter” or “Expense Tracker” into the 30‑character title or the subtitle to capture additional search volume without exceeding length limits.
Add 5‑7 long‑tail, moderate‑difficulty keywords (e.g., “group expenses”, “travel expenses”, “shared expenses”, “debt tracker”, “cost splitter”) to the 100‑character keyword field, prioritizing those with traffic >30 and difficulty <50.
The app is absent from global and category charts, limiting algorithmic boosts; increasing install velocity via Apple Search Ads or promotional campaigns can help secure initial chart placement.
With 0 reviews, credibility suffers; trigger in‑app review prompts after a successful split to earn 5‑star ratings, improving conversion and potentially influencing rankings.
Actionable recommendations to improve your visibility
Your description is 2479 characters, providing good keyword density and information for users.
Your 4.6 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Splital - Bill Splitter has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
Splital - Bill Splitter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Splital - Bill Splitter are Splitall - Split Group Bills, Splittr - Expense Splitting, Bills Splitter Widget - budget. These apps appear next to Splital - Bill Splitter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Splital - Bill Splitter is listed in the Finance category on the Apple App Store.
Based on this audit, Splital - Bill Splitter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splital - Bill Splitter.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.