This audit was generated on June 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| o&r | #1 | — |  |     | ||
| energy billOpportunity | Not ranked | — | — |      | ||
| pay bill | Not ranked | — | — |      | ||
| energy useOpportunity | Not ranked | — | — |    | ||
| outage report | Not ranked | — | — |      | ||
| bill review | Not ranked | — | — |      | ||
| energy management | Not ranked | — | — |      | ||
| secure payment | Not ranked | — | — |      | ||
| energy tips | Not ranked | — | — |     | ||
| bill pay | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
myRORO
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
FedEx Mobile
LinkedIn: Community & Network
Uber - Driver: Drive & Deliver
Workday
UKG Pro
Spark Driver
Amazon Flex
UPS
Job Search by ZipRecruiter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
O&R has strong user sentiment and app quality (4.3 ★, 88% quality score) but suffers from extremely low ASO visibility, ranking for only 1 of 10 target keywords and missing key high‑KEI terms. Immediate focus should be on expanding keyword coverage and boosting install momentum to appear in charts.
The app scores 88% on quality metrics and maintains a 4.3‑star rating from 1,209 reviews, indicating solid user satisfaction and low crash/ANR rates—foundations that support higher rankings once ASO is improved.
Only 1 of the 10 analyzed keywords (the brand name "o&r") is ranked (position 1) and it has a low KEI of 0.13. The remaining high‑traffic, good‑KEI keywords are not ranked, driving the overall Keywords Score down to 10%.
This winnable keyword has traffic 25, difficulty 27, and a strong KEI 0.93. Adding "energy use" to the title, short description, and feature bullet points can capture this demand with relatively low competition.
With traffic 25, difficulty 35 and KEI 0.71, "energy bill" is another high‑efficiency term the app currently does not rank for. Incorporate it naturally into copy and metadata to improve visibility for bill‑related searches.
The current title "O&R" ranks 1 but drives negligible traffic (KEI 0.13). Expanding the title to include a primary keyword (e.g., "O&R Energy Bill & Usage") will increase relevance without sacrificing brand identity.
Charts Score is 0%, meaning the app is not appearing in top‑download charts. Boosting install volume through ASO‑driven metadata changes and short‑term install campaigns can unlock chart exposure, which further fuels organic growth.
- 1Revise app title to include a primary keyword (e.g., "Energy Bill") while retaining brand identity.
- 2Integrate "energy use" and "energy bill" into the short description and first 150 characters of the long description, using natural language.
- 3Add dedicated feature bullet points that mention "track energy use" and "pay your energy bill securely" to reinforce keyword relevance.
- 4Launch a short‑term install‑boost campaign (e.g., incentivized installs or user acquisition ads) aimed at achieving chart placement in the Business category.
- 5Monitor competitor myRORO for emerging shared keywords and adjust metadata weekly to maintain keyword dominance.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 245 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of O&R?
O&R has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 26, 2026.
On how many keywords does O&R rank?
O&R is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of O&R?
Based on shared keyword rankings, the most frequent competitors of O&R are myRORO. These apps appear next to O&R on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is O&R in on the Google Play?
O&R is listed in the Business category on the Google Play.
How can O&R improve its App Store Optimization?
Based on this audit, O&R should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to O&R.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.