How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wally | #3 |  |  |    | ||
| budget tracking | Not ranked | — | — |      | ||
| personal finance | Not ranked | — | — |    | ||
| expense tracker | Not ranked | — | — |    | ||
| wallet app | Not ranked | — | — |     | ||
| money management | Not ranked | — | — |  | ||
| offline finance app | Not ranked | — | — |  | ||
| budgeting tools | Not ranked | — | — |   | ||
| financial tracker | Not ranked | — | — |  | ||
| cash flow management | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Wally has a strong brand presence with the keyword "wally" ranking #3, but overall ASO performance is weak due to zero reviews, poor keyword coverage, and lack of visual assets, resulting in a visibility score of 13/100. Immediate focus should be on expanding keyword rankings and building credibility through reviews and assets.
The exact‑match keyword "wally" ranks #3 with traffic 52, indicating solid brand awareness. Leverage this by maintaining the brand name in the title while adding complementary high‑traffic terms.
The app has 0 reviews and no rating, which heavily drags the Quality Score (50%) and prevents chart placement. Lack of social proof reduces conversion and organic ranking potential.
Only 1 of 10 target keywords is ranked (14% keyword score). Core terms like "budget tracking", "expense tracker", and "wallet app" are not appearing in search results despite high traffic potential.
Keywords such as "offline finance app" (traffic 53, difficulty 36) and "cash flow management" (traffic 27, difficulty 32) have moderate traffic and low competition. Integrating these into the title, short description, and bullet points can quickly yield rankings.
The app lacks screenshots/video, contributing to a 0% charts score. Adding 5+ high‑resolution screenshots and a short promo video can boost install conversion and help achieve chart placement after the first installs.
Actionable recommendations to improve your visibility
Your description is 1941 characters, providing good keyword density and information for users.
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Wally: Budget Tracking, Wallet has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
Wally: Budget Tracking, Wallet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Wally: Budget Tracking, Wallet are Wally: Budget Tracker, Wally Nexa Wallet. These apps appear next to Wally: Budget Tracking, Wallet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Wally: Budget Tracking, Wallet is listed in the Finance category on the Google Play.
Based on this audit, Wally: Budget Tracking, Wallet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wally: Budget Tracking, Wallet.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US