This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wally | #3 |  |  |    | ||
| budget trackingOpportunity | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| expense tracker | Not ranked | — | — |    | ||
| wallet appOpportunity | Not ranked | — | — |     | ||
| money managementOpportunity | Not ranked | — | — |  | ||
| offline finance appOpportunity | Not ranked | — | — |  | ||
| budgeting toolsOpportunity | Not ranked | — | — |   | ||
| financial trackerOpportunity | Not ranked | — | — |  | ||
| cash flow managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wally: Budget Tracker
Finance
Wally Nexa Wallet
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Wally has a strong brand presence with the keyword "wally" ranking #3, but overall ASO performance is weak due to zero reviews, poor keyword coverage, and lack of visual assets, resulting in a visibility score of 13/100. Immediate focus should be on expanding keyword rankings and building credibility through reviews and assets.
The exact‑match keyword "wally" ranks #3 with traffic 52, indicating solid brand awareness. Leverage this by maintaining the brand name in the title while adding complementary high‑traffic terms.
The app has 0 reviews and no rating, which heavily drags the Quality Score (50%) and prevents chart placement. Lack of social proof reduces conversion and organic ranking potential.
Only 1 of 10 target keywords is ranked (14% keyword score). Core terms like "budget tracking", "expense tracker", and "wallet app" are not appearing in search results despite high traffic potential.
Keywords such as "offline finance app" (traffic 53, difficulty 36) and "cash flow management" (traffic 27, difficulty 32) have moderate traffic and low competition. Integrating these into the title, short description, and bullet points can quickly yield rankings.
The app lacks screenshots/video, contributing to a 0% charts score. Adding 5+ high‑resolution screenshots and a short promo video can boost install conversion and help achieve chart placement after the first installs.
- 1Update the app title to "Wally: Budget Tracking & Expense Tracker" and include top keywords like "budget tracking" and "expense tracker" in the short description.
- 2Rewrite the long description with bullet points that embed high‑traffic, low‑difficulty keywords (e.g., offline finance app, cash flow management, money management).
- 3Create and upload at least five professional screenshots and a 15‑second promo video highlighting offline‑first features and voice input.
- 4Launch an in‑app prompt and email campaign to collect a minimum of 50 five‑star reviews within 30 days.
- 5Run a localized ASO test for English‑speaking markets (US, UK, Canada) focusing on the newly added keywords and monitor ranking changes weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1941 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Wally: Budget Tracking, Wallet in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Wally: Budget Tracking, Wallet?
Wally: Budget Tracking, Wallet has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Wally: Budget Tracking, Wallet rank?
Wally: Budget Tracking, Wallet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Wally: Budget Tracking, Wallet?
Based on shared keyword rankings, the most frequent competitors of Wally: Budget Tracking, Wallet are Wally: Budget Tracker, Wally Nexa Wallet. These apps appear next to Wally: Budget Tracking, Wallet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Wally: Budget Tracking, Wallet in on the Google Play?
Wally: Budget Tracking, Wallet is listed in the Finance category on the Google Play.
How can Wally: Budget Tracking, Wallet improve its App Store Optimization?
Based on this audit, Wally: Budget Tracking, Wallet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wally: Budget Tracking, Wallet.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.