This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| finledge | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |     | ||
| money tracker | Not ranked | — | — | | ||
| budgeting appOpportunity | Not ranked | — | — |    | ||
| finance managerOpportunity | Not ranked | — | — |    | ||
| spending trackerOpportunity | Not ranked | — | — | | ||
| income trackerOpportunity | Not ranked | — | — |   | ||
| financial plannerOpportunity | Not ranked | — | — |    | ||
| budget plannerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Kalshi: Trade News & Sports
Google Wallet
Atlas - Rewards Credit Card
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Chase Mobile
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Finledge has a brand‑keyword advantage but suffers from extremely low overall visibility, ranking for only 1 of 10 target keywords and lacking any chart placement or user ratings. Immediate focus should be on keyword enrichment, review acquisition, and visual asset optimization to lift the visibility score.
The app's unique brand term "finledge" ranks #1 with 42 search volume and low difficulty (29), proving strong brand awareness. Leverage this by keeping the brand term in the title and using it as a anchor for cross‑promotion.
9 of the 10 high‑traffic finance keywords (e.g., "expense tracker" 80 SV, "budgeting app" 69 SV) are not ranked at all, causing the 15% keyword score. The title and short description currently lack these terms, limiting discoverability.
The app has 0 reviews, resulting in a 50% quality score and hurting both conversion and algorithmic ranking. Google Play heavily favors apps with user feedback.
Incorporate top‑traffic keywords into the title (max 30 characters), short description (80 chars) and long description. For example, "Finledge – Expense Tracker & Budget Planner" captures two high‑volume terms while staying within limits.
Current listing lacks mention of screenshots or video. Adding 5 high‑resolution screenshots with captions like "Track every Rupee" and a 15‑second promo video can improve click‑through rates and aid keyword relevance.
The app targets rupee users but the listing is only in English. Localizing title, description, and keywords to Hindi (e.g., "खर्च ट्रैकर") and adding "rupee" as a keyword can capture additional traffic (estimated 30% of finance searches in India).
- 1Revise app title to include top keywords (e.g., "Finledge – Expense Tracker & Budget Planner").
- 2Update short and long descriptions to naturally embed at least 5 high‑traffic keywords while highlighting privacy‑first features.
- 3Create 5 keyword‑optimized screenshots and a 15‑second promo video, adding caption text that includes target keywords.
- 4Implement an in‑app review prompt after key actions to collect a minimum of 50 five‑star reviews within 30 days.
- 5Localize the store listing for Hindi (India) and add "rupee" as a keyword to capture regional search volume.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2482 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Finledge - Expense Tracker?
Finledge - Expense Tracker has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Finledge - Expense Tracker rank?
Finledge - Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Finledge - Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Finledge - Expense Tracker are FinEdge: Plan. Invest. Achieve. These apps appear next to Finledge - Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Finledge - Expense Tracker in on the Google Play?
Finledge - Expense Tracker is listed in the Finance category on the Google Play.
How can Finledge - Expense Tracker improve its App Store Optimization?
Based on this audit, Finledge - Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Finledge - Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.