This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spellsmith | #1 | — |  |     | ||
| spelling challenge | #35 |  |  |      | ||
| spelling gamesOpportunity | Not ranked | — | — |   | ||
| english vocabulary | Not ranked | — | — |      | ||
| retro arcade | Not ranked | — | — |      | ||
| typing practiceOpportunity | Not ranked | — | — |      | ||
| word buildingOpportunity | Not ranked | — | — |      | ||
| spelling practiceOpportunity | Not ranked | — | — |    | ||
| vocabulary builder | Not ranked | — | — |    | ||
| grammar trainerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
YouSpell - Practice your own s
Education
Spellbook
Entertainment
Zen Spell - Relax Word Puzzle
Game Word
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Word chart position
Zen Word® - Relax Puzzle Game
Bubble Word Jam
Solitaire Associations Journey
Associations - Colorwood Game
Word Search - Word Puzzle Game
Word Search Explorer
Crossword Master - Word Puzzle
Word Connect Association
Fillwords: Word Search Puzzles
Wordscapes: Word puzzle game
Crossword Go!
Words of Wonders: Crossword
Wordle!
Wordscapes Search: Word Games
NYT Games: Wordle & Crossword
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Spellsmith ranks #1 for its brand keyword but lacks visibility for high‑traffic terms, has no user ratings, and is absent from charts, resulting in a low overall visibility score of 26/100. Immediate focus should be on expanding keyword rankings and building social proof to improve discoverability.
The app holds the #1 position for the exact brand term "spellsmith" with a traffic potential of 39 and low difficulty (23), providing a solid foundation to leverage in metadata and ASO campaigns.
Only 2 of the 10 target keywords are ranked (spellsmith #1, spelling challenge #35). High‑traffic terms like "spelling games" (traffic 74) and "english vocabulary" (traffic 47) are unranked, dragging the Keywords Score down to 31%.
The store listing shows 0 reviews and no average rating, which negatively impacts credibility and conversion; a lack of social proof also hurts the Quality Score (50%).
Incorporate top‑performing, low‑to‑moderate difficulty keywords such as "spelling games" (traffic 74, difficulty 38) and "retro arcade" (traffic 41, difficulty 66) into the title, short description, and long description to boost rankings.
The description is vague and lacks keyword density; add a concise, keyword‑rich short description (max 80 chars) and refresh screenshots/video with clear retro‑arcade visuals and benefit‑focused captions to raise the Quality Score and click‑through rate.
- 1Revise the app title and short description to embed top‑traffic keywords (e.g., "Spelling Games" and "Retro Arcade").
- 2Rewrite the long description with at least 3‑4 occurrences of each target keyword, using bullet points to highlight gameplay and educational benefits.
- 3Launch an in‑app prompt or email campaign encouraging users to leave 5‑star reviews, aiming for at least 50 reviews within 30 days.
- 4Create new high‑resolution screenshots and a short gameplay video that showcase the retro arcade aesthetic and the spelling challenge mechanic.
- 5Set up Google Play Store A/B tests for title/description variations and monitor changes in keyword rankings and install conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2493 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Spellsmith:Retro Spelling Game?
Spellsmith:Retro Spelling Game has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Spellsmith:Retro Spelling Game rank?
Spellsmith:Retro Spelling Game is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Spellsmith:Retro Spelling Game?
Based on shared keyword rankings, the most frequent competitors of Spellsmith:Retro Spelling Game are Spellbook, YouSpell - Practice your own s, Zen Spell - Relax Word Puzzle. These apps appear next to Spellsmith:Retro Spelling Game on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Spellsmith:Retro Spelling Game in on the Google Play?
Spellsmith:Retro Spelling Game is listed in the Game Word category on the Google Play.
How can Spellsmith:Retro Spelling Game improve its App Store Optimization?
Based on this audit, Spellsmith:Retro Spelling Game should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Spellsmith:Retro Spelling Game.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.