This audit was generated on May 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shifts | #55 |  |  |      | ||
| shift trackerOpportunity | Not ranked | — | — |      | ||
| hour tracker | Not ranked | — | — |    | ||
| work scheduleOpportunity | Not ranked | — | — |   | ||
| earnings calculatorOpportunity | Not ranked | — | — |      | ||
| time trackingOpportunity | Not ranked | — | — |     | ||
| rota managerOpportunity | Not ranked | — | — |     | ||
| lock screen widgetOpportunity | Not ranked | — | — |      | ||
| shift calendar | Not ranked | — | — |   | ||
| work hours trackerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MindShift CBT - Anxiety Relief
Health & Fitness
ShiftCal - Work Schedule
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Google Gemini
Microsoft Authenticator
Gmail - Email by Google
Meta AI
Microsoft Outlook
Grok - AI Chat & Video
Google Drive
Google Docs
VPN - Super Unlimited Proxy
Google Sheets
Google Calendar: Get Organized
Yahoo Mail: Your Email & Inbox
Link to Windows
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shifts- Digital Workspace has an extremely low visibility score (3/100) due to poor keyword rankings and no user reviews, despite offering a unique lock‑screen widget feature. Immediate focus should be on keyword optimization and review acquisition to boost rankings.
Only the keyword "shifts" ranks (position 55) while the other 9 high‑traffic keywords are unranked, many with difficulty scores above 50. Prioritize low‑difficulty, high‑traffic terms such as "rota manager" (difficulty 27, traffic 32) in the title, subtitle, and keyword field.
The app has a 0.0 rating with no reviews, pulling the quality score down to 50%. Implement an in‑app rating prompt after several successful shift logs to start gathering at least 10 positive reviews.
The app is not appearing in any global or category charts, indicating low download volume. Without chart visibility, organic discoverability remains minimal.
The keyword "lock screen widget" has high traffic (52) but the app is not ranked for it. Highlight this feature prominently in the subtitle, screenshots, and video to capture that search intent.
The description mentions nurses, retail staff, and freelancers—a clear niche that can be leveraged. Add these audience descriptors to the keyword list and create localized screenshots that speak directly to each group.
Dynamic Island support is a differentiator that few competitors list. Emphasize this in the subtitle and visual assets to attract iPhone 14‑Pro users searching for cutting‑edge widgets.
- 1Rewrite the title and subtitle to include low‑difficulty, high‑traffic keywords (e.g., "Shift Tracker & Rota Manager – Lock Screen Widget").
- 2Add "lock screen widget" and "Dynamic Island" to the keyword field and incorporate them into screenshot captions and the app description.
- 3Implement an in‑app rating prompt after 3 successful shift entries and aim to collect at least 10 five‑star reviews within the next 30 days.
- 4Create a set of screenshots and a preview video that showcase the lock‑screen widget, earnings calculator, and Dynamic Island features for each target audience (nurses, retail, freelancers).
- 5Replace high‑difficulty keywords (e.g., "time tracking" difficulty 58) with lower‑difficulty alternatives like "rota manager" and "earnings calculator" to improve ranking potential.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3999 characters, providing good keyword density and information for users.
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shifts: Work Schedule Planner?
Shifts: Work Schedule Planner has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
On how many keywords does Shifts: Work Schedule Planner rank?
Shifts: Work Schedule Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shifts: Work Schedule Planner?
Based on shared keyword rankings, the most frequent competitors of Shifts: Work Schedule Planner are MindShift CBT - Anxiety Relief, ShiftCal - Work Schedule. These apps appear next to Shifts: Work Schedule Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shifts: Work Schedule Planner in on the Apple App Store?
Shifts: Work Schedule Planner is listed in the Productivity category on the Apple App Store.
How can Shifts: Work Schedule Planner improve its App Store Optimization?
Based on this audit, Shifts: Work Schedule Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shifts: Work Schedule Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.