This audit was generated on May 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
0
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| notchthings | Not ranked | — | — |      | ||
| macbook notchOpportunity | Not ranked | — | — |      | ||
| menu bar utilityOpportunity | Not ranked | — | — |      | ||
| media controlsOpportunity | Not ranked | — | — |      | ||
| weather dashboardOpportunity | Not ranked | — | — |      | ||
| note takingOpportunity | Not ranked | — | — |      | ||
| timer appOpportunity | Not ranked | — | — |      | ||
| system metrics | Not ranked | — | — |      | ||
| productivity toolsOpportunity | Not ranked | — | — |      | ||
| macos widgetsOpportunity | Not ranked | — | — |      |
Competitors
Apps competing for the same keywords
No direct competitors found in keyword rankings.
Category Ranking
Utilities chart position
Google Chrome
Google Authenticator
DuckDuckGo, Duck.ai, & VPN
Microsoft Edge
AT&T
JumpJumpVPN: Fast & Secure
Xfinity
Cleanup: Phone Storage Cleaner
TV Remote - Universal Control
My Verizon
Universal Remote TV Control ·
UK ETA
Proton VPN: Fast & Secure
My Spectrum
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NotchThings currently has a visibility score of 3/100, with no keyword rankings or chart positions and zero user reviews. The primary priority is to build foundational ASO elements—keyword optimization, compelling visuals, and social proof—to move from obscurity to discoverability.
The app targets a specific problem—leveraging the MacBook notch as a control hub—which differentiates it in the Utilities category and provides a strong thematic core for keyword selection.
All 10 analyzed keywords (e.g., "macbook notch", "menu bar utility") have 0 rank despite moderate traffic (16‑63) and low‑to‑moderate difficulty (14‑48), indicating the app title, subtitle, and keyword field are not aligned with search intent.
A rating of 0.0 with 0 reviews severely impacts credibility and conversion; Apple’s algorithm heavily favors apps with social proof, especially in the Utilities category.
Incorporate high‑traffic, low‑difficulty terms such as "macos widgets" (traffic 46, difficulty 35) and "system metrics" (traffic 16, difficulty 14) into the app name, subtitle, and 100‑keyword field to capture immediate search volume.
The audit shows no mention of screenshots or preview video; adding 5‑6 high‑resolution screenshots and a 15‑second video highlighting the notch interaction can boost conversion rates and signal quality to the App Store algorithm.
- 1Rewrite the app name (max 30 chars) and subtitle to include top keywords like "MacBook Notch" and "Menu Bar Utility".
- 2Populate the 100‑keyword field with the ten analyzed terms, prioritizing those with traffic >40 and difficulty <40.
- 3Create and upload 5‑6 device‑specific screenshots plus a short preview video showcasing the notch control hub in action.
- 4Launch an in‑app prompt or email campaign to solicit at least 20 five‑star reviews within the next 30 days.
- 5Add English (US) localization and consider additional languages (e.g., German, French) to broaden reach and boost keyword density.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1718 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NotchThings?
NotchThings has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 28, 2026.
On how many keywords does NotchThings rank?
NotchThings is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
What category is NotchThings in on the Apple App Store?
NotchThings is listed in the Utilities category on the Apple App Store.
How can NotchThings improve its App Store Optimization?
Based on this audit, NotchThings should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NotchThings.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.