This audit was generated on May 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| vordle | #1 | — |  |     | ||
| word puzzle | Not ranked | — | — |      | ||
| word games | Not ranked | — | — |    | ||
| puzzle challenge | Not ranked | — | — |      | ||
| word scrambleOpportunity | Not ranked | — | — |    | ||
| letter gamesOpportunity | Not ranked | — | — |      | ||
| word search | Not ranked | — | — |    | ||
| brain teaserOpportunity | Not ranked | — | — |      | ||
| word puzzle game | Not ranked | — | — |  | ||
| scrambled wordsOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Wordle!
Game Word
Occurrence count shows how many keywords each competitor appears on
Category Ranking
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
VORDLE currently ranks #1 for its brand keyword but fails to appear for high‑traffic generic terms, resulting in a low visibility score (16/100). Immediate focus should be on keyword expansion, conversion optimization, and building social proof to improve rankings and quality score.
The app ranks #1 for the exact‑match keyword "vordle" with 57 daily searches and a moderate difficulty (35), securing a solid foothold for brand‑driven traffic.
Key high‑traffic terms such as "word puzzle" (67 searches, difficulty 77) and "word games" (82 searches, difficulty 61) are not ranked, limiting exposure to the broad puzzle‑game audience.
The app has 0 reviews, causing a low quality score (50%) and likely reducing click‑through and install conversion rates on the Play Store.
Incorporate top‑performing generic keywords (e.g., "Word Puzzle" or "Word Games") into the app title (max 30 chars) or subtitle to capture additional search volume while preserving the brand name.
Competitor Wordle! shares only one keyword. By adding related terms like "daily word challenge" and "brain teaser" (traffic 56‑78) you can capture users searching for similar experiences but not finding the competitor.
- 1Update the app title to include a high‑traffic generic keyword (e.g., "VORDLE: Word Puzzle Game").
- 2Add the top 5 unranked keywords to the short description and weave them naturally into the long description.
- 3Launch an in‑app prompt after level completion encouraging users to leave a 5‑star review.
- 4Create a short gameplay video and add it to the store listing to boost conversion and quality score.
- 5Run a localized ASO A/B test on icon and feature graphic to improve click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
11 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Vordle: Word Puzzle Game?
Vordle: Word Puzzle Game has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 28, 2026.
On how many keywords does Vordle: Word Puzzle Game rank?
Vordle: Word Puzzle Game is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Vordle: Word Puzzle Game?
Based on shared keyword rankings, the most frequent competitors of Vordle: Word Puzzle Game are Wordle!. These apps appear next to Vordle: Word Puzzle Game on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Vordle: Word Puzzle Game in on the Google Play?
Vordle: Word Puzzle Game is listed in the Game Puzzle category on the Google Play.
How can Vordle: Word Puzzle Game improve its App Store Optimization?
Based on this audit, Vordle: Word Puzzle Game should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Vordle: Word Puzzle Game.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.