This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| essential shortcuts | #1 | — |  |     | ||
| qr code generator | Not ranked | — | — |      | ||
| unit converter | Not ranked | — | — |      | ||
| password generator | Not ranked | — | — |      | ||
| colour pickerOpportunity | Not ranked | — | — |      | ||
| scientific calculator | Not ranked | — | — |      | ||
| qr code scanner | Not ranked | — | — |     | ||
| file converterOpportunity | Not ranked | — | — |      | ||
| random number generator | Not ranked | — | — |      | ||
| barcode scanner | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Shortcut Maker
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
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PDF Reader: Viewer, PDF Editor
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Essential Shortcuts currently ranks #1 for its brand keyword but lacks visibility for high‑traffic utility keywords, has no ratings, and is not charted in its Tools category. Immediate focus should be on expanding keyword coverage and driving early reviews to boost quality and discoverability.
The app holds position 1 for "essential shortcuts" (traffic 31, difficulty 29), indicating strong brand recognition. Preserve this rank while leveraging it to boost related keyword relevance.
Key utility terms such as "qr code scanner" (traffic 89, difficulty 75) and "scientific calculator" (traffic 75, difficulty 86) are not ranked, costing potential organic traffic. The current Keywords Score is only 14%.
The app has 0 reviews, contributing to a modest Quality Score of 50% and likely lowering conversion rates. Absence of social proof also harms chart eligibility.
Competitor "Shortcut Maker" shares only one keyword, leaving 9 high‑traffic keywords unclaimed. Capturing these can quickly outpace the rival in the Tools niche.
The app is not ranked in the Tools category and shows no chart placement. Gaining initial installs and reviews will unlock chart eligibility, further boosting discoverability.
- 1Integrate top‑traffic keywords (e.g., "qr code scanner", "scientific calculator", "unit converter", "barcode scanner", "password generator") into the app title, short description, and long description while keeping readability.
- 2Launch a review acquisition campaign (in‑app prompt after key actions, incentive‑free email follow‑up) to obtain at least 50 five‑star reviews within 30 days.
- 3Refresh visual assets (icon, feature graphic, screenshots) to highlight the 26+ tools and include localized text overlays with primary keywords.
- 4Run a short‑term install‑boosting campaign (e.g., Google UAC or incentivized installs) aimed at achieving the minimum threshold for category charting.
- 5Monitor keyword rankings weekly and perform A/B testing on meta‑data variations to improve the Keywords Score from 14% toward 60%.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Essential Shortcuts-Utilities?
Essential Shortcuts-Utilities has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Essential Shortcuts-Utilities rank?
Essential Shortcuts-Utilities is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Essential Shortcuts-Utilities?
Based on shared keyword rankings, the most frequent competitors of Essential Shortcuts-Utilities are Shortcut Maker. These apps appear next to Essential Shortcuts-Utilities on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Essential Shortcuts-Utilities in on the Google Play?
Essential Shortcuts-Utilities is listed in the Tools category on the Google Play.
How can Essential Shortcuts-Utilities improve its App Store Optimization?
Based on this audit, Essential Shortcuts-Utilities should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Essential Shortcuts-Utilities.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.