How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| icook | #1 | — | ||||
| healthy recipes | #19 | |||||
| family recipes | #40 | |||||
| recipe book | #57 | |||||
| healthy meal planner | #60 | |||||
| meal planner | #63 | |||||
| nutrition assistant | Not ranked | — | — | |||
| recipe app | Not ranked | — | — | |||
| meal planning | Not ranked | — | — | |||
| nutrition guide | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Health & Fitness
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Food & Drink
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Food & Drink
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Food & Drink chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
iCook ranks #1 for its brand keyword but struggles for core functional keywords and lacks chart visibility, resulting in a low overall visibility score of 33/100. Immediate focus should be on keyword expansion and category ranking to boost discoverability.
The brand term "icook" ranks #1 with 59 search volume and a low difficulty (31), securing a solid traffic anchor. Leverage this by maintaining brand consistency across all store assets.
"meal planner"—a primary user intent keyword—ranks only #63 despite high traffic (69) and a difficulty of 78. Improve relevance and signal for this term through title, short description, and in‑app content.
Keywords such as "nutrition assistant" (traffic 35, difficulty 34), "recipe app" (traffic 50, difficulty 39), and "meal planning" (traffic 73, difficulty 45) are not ranked at all. Adding these terms to the metadata can capture sizable, low‑competition traffic.
Charts score is 0% with no global or category ranking, indicating the app isn’t appearing in top‑charts where organic installs are driven. Boost install velocity through review incentives, limited‑time promotions, and paid ASO campaigns.
Competitors like "Meal Planner" and "Happy Eaters" rank ahead while sharing only one keyword each, suggesting they capture broader keyword sets. Conduct a competitor keyword gap analysis and target missed terms such as "family recipes" (rank 40) and "healthy meal planner" (rank 60).
Actionable recommendations to improve your visibility
Your description is 1692 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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