This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| icook | #1 | — |  |     | ||
| healthy recipes | #19 |  |  |      | ||
| family recipes | #40 |  |  |    | ||
| recipe bookOpportunity | #57 |  |  |    | ||
| healthy meal plannerOpportunity | #60 |  |  |    | ||
| meal planner | #63 |  |  |    | ||
| nutrition assistantOpportunity | Not ranked | — | — |      | ||
| recipe appOpportunity | Not ranked | — | — |   | ||
| meal planningOpportunity | Not ranked | — | — |  | ||
| nutrition guideOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Meal Planner
House & Home
Happy Eaters: Weaning Recipes
Parenting
Nutrimode : AI Meal Planner
Health & Fitness
Cookery Book: My Recipes
Lifestyle
Cozi Family Organizer
Productivity
iCooked
Food & Drink
Meal Planner – Shopping List
Health & Fitness
MealPrepPro Meal Planner
Health & Fitness
Mob: Meal Planner and Recipes
Food & Drink
Simple Recipe App For You
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Domino's Pizza USA
Subway®
Pizza Hut - Delivery & Takeout
BURGER KING® App
Dairy Queen® Food & Treats
7-Eleven: Rewards & Shopping
Instacart: Get Food Delivery
Starbucks
Yelp: Food, Delivery & Reviews
Chick-fil-A®
Too Good To Go: End Food Waste
The Cheesecake Factory
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
iCook ranks #1 for its brand keyword but struggles for core functional keywords and lacks chart visibility, resulting in a low overall visibility score of 33/100. Immediate focus should be on keyword expansion and category ranking to boost discoverability.
The brand term "icook" ranks #1 with 59 search volume and a low difficulty (31), securing a solid traffic anchor. Leverage this by maintaining brand consistency across all store assets.
"meal planner"—a primary user intent keyword—ranks only #63 despite high traffic (69) and a difficulty of 78. Improve relevance and signal for this term through title, short description, and in‑app content.
Keywords such as "nutrition assistant" (traffic 35, difficulty 34), "recipe app" (traffic 50, difficulty 39), and "meal planning" (traffic 73, difficulty 45) are not ranked at all. Adding these terms to the metadata can capture sizable, low‑competition traffic.
Charts score is 0% with no global or category ranking, indicating the app isn’t appearing in top‑charts where organic installs are driven. Boost install velocity through review incentives, limited‑time promotions, and paid ASO campaigns.
Competitors like "Meal Planner" and "Happy Eaters" rank ahead while sharing only one keyword each, suggesting they capture broader keyword sets. Conduct a competitor keyword gap analysis and target missed terms such as "family recipes" (rank 40) and "healthy meal planner" (rank 60).
- 1Revise the app title to include "Meal Planner" and a high‑traffic keyword (e.g., "iCook: Meal Planner & Healthy Recipes").
- 2Add top‑unranked keywords (nutrition assistant, recipe app, meal planning, nutrition guide) to the short description and strategic places in the long description.
- 3Run an A/B test on screenshots and feature graphic highlighting the AI nutrition assistant and family‑friendly recipes to improve conversion rate.
- 4Launch a review‑generation campaign (in‑app prompt + email) to increase rating count and drive chart ranking.
- 5Create a competitor keyword gap spreadsheet and prioritize inclusion of 3–5 low‑difficulty, high‑traffic terms each month.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1692 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of iCook: Meal Planner & Recipes?
iCook: Meal Planner & Recipes has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does iCook: Meal Planner & Recipes rank?
iCook: Meal Planner & Recipes is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of iCook: Meal Planner & Recipes?
Based on shared keyword rankings, the most frequent competitors of iCook: Meal Planner & Recipes are iCooked, Meal Planner, Meal Planner – Shopping List. These apps appear next to iCook: Meal Planner & Recipes on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is iCook: Meal Planner & Recipes in on the Google Play?
iCook: Meal Planner & Recipes is listed in the Food & Drink category on the Google Play.
How can iCook: Meal Planner & Recipes improve its App Store Optimization?
Based on this audit, iCook: Meal Planner & Recipes should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to iCook: Meal Planner & Recipes.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.