iCook: Meal Planner & Recipes

The brand term "icook" ranks #1 with 59 search volume and a low difficulty (31), securing a solid traffic anchor. Leverage this by maintaining brand consistency across all store assets.

"meal planner"—a primary user intent keyword—ranks only #63 despite high traffic (69) and a difficulty of 78. Improve relevance and signal for this term through title, short description, and in‑app content.

Keywords such as "nutrition assistant" (traffic 35, difficulty 34), "recipe app" (traffic 50, difficulty 39), and "meal planning" (traffic 73, difficulty 45) are not ranked at all. Adding these terms to the metadata can capture sizable, low‑competition traffic.

Charts score is 0% with no global or category ranking, indicating the app isn’t appearing in top‑charts where organic installs are driven. Boost install velocity through review incentives, limited‑time promotions, and paid ASO campaigns.

Competitors like "Meal Planner" and "Happy Eaters" rank ahead while sharing only one keyword each, suggesting they capture broader keyword sets. Conduct a competitor keyword gap analysis and target missed terms such as "family recipes" (rank 40) and "healthy meal planner" (rank 60).