HWPO - Training app

The app boasts a 4.8/5 rating and a 90% quality score, indicating excellent user satisfaction and low crash/ANR rates. Leverage this by highlighting the rating in promotional assets to boost conversion.

Brand‑specific terms ("hwpo", "mat fraser training", "hard work pays off") rank #1 with low difficulty (38), providing a solid anchor for ASO. Keep these terms prominent in the title and short description.

Charts score is 0% and the app is not ranked in any global or category charts, which drastically reduces organic discoverability. Immediate focus on install volume and conversion rates is required.

High‑traffic keywords like "crossfit" (traffic 37), "home workout" (65) and "gym workout" (89) are not ranked, despite moderate difficulty (38‑86). This gap is a major source of missed installs.

The keyword "personalized training" already ranks at 79 with low difficulty (37). Adding related terms such as "crossfit training", "home fitness program" and "fitness tracking" can capture additional traffic with manageable competition.

Competitors like Hevy and Training Mate rank higher in charts. Analyzing their screenshot layouts, video demos, and user‑generated content can reveal conversion‑boosting ideas to improve HWPO's store listing.