eXpend: Make Budgeting a Habit

The exact‑match keyword "expend" ranks #1 with traffic 67 and low difficulty (34), confirming strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.

Overall visibility is 40/100 and charts score is 0%, meaning the app does not appear in top‑200 charts for any market. This limits discoverability and organic installs.

Key terms like "expense tracker" (traffic 80, difficulty 67), "budget planner" (traffic 74, difficulty 59), and "personal finance" (traffic 71, difficulty 36) are outside the top‑100. Optimizing metadata for these can capture sizable search volume.

The app is not ranked in the Finance category despite a 4.5‑star rating and 88% quality score. Improving install velocity and keyword relevance can secure a category position, boosting exposure in category‑specific browse.

Competitors like Finadyx and Expense Budget Planner are ahead on only one shared keyword each. Target their unique high‑traffic terms (e.g., "budgeting tool", "debt management") to steal search share.