This audit was generated on March 4, 2026
The data may no longer be up to date.
This audit was generated on March 4, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expend | #1 | — |  |     | ||
| budget planner | #27 |  |  |      | ||
| expense tracker | #34 |  |  |    | ||
| budgeting tool | #38 |  |  |   | ||
| personal finance | #48 |  |  |  | ||
| budgeting app | #55 |  |  |  | ||
| financial tracker | #70 |  |  | | ||
| finance manager | Not ranked | — | — |   | ||
| expense manager | Not ranked | — | — |   | ||
| debt management | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
eXpend has strong brand visibility with its primary keyword ranking #1, but overall ASO performance is low (40/100) due to missing rankings for high‑traffic keywords and no presence in Google Play charts.
The exact‑match keyword "expend" ranks #1 with traffic 67 and low difficulty (34), confirming strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Overall visibility is 40/100 and charts score is 0%, meaning the app does not appear in top‑200 charts for any market. This limits discoverability and organic installs.
Key terms like "expense tracker" (traffic 80, difficulty 67), "budget planner" (traffic 74, difficulty 59), and "personal finance" (traffic 71, difficulty 36) are outside the top‑100. Optimizing metadata for these can capture sizable search volume.
The app is not ranked in the Finance category despite a 4.5‑star rating and 88% quality score. Improving install velocity and keyword relevance can secure a category position, boosting exposure in category‑specific browse.
Competitors like Finadyx and Expense Budget Planner are ahead on only one shared keyword each. Target their unique high‑traffic terms (e.g., "budgeting tool", "debt management") to steal search share.
Actionable recommendations to improve your visibility
Your description is 2110 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
eXpend: Make Budgeting a Habit has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 4, 2026.
eXpend: Make Budgeting a Habit is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of eXpend: Make Budgeting a Habit are Expend - Effortless Expenses, Finadyx: Expense & Budget, Goodbudget: Budget & Finance. These apps appear next to eXpend: Make Budgeting a Habit on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
eXpend: Make Budgeting a Habit is listed in the Finance category on the Google Play.
Based on this audit, eXpend: Make Budgeting a Habit should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to eXpend: Make Budgeting a Habit.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US