How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expend | #1 | — | ||||
| budget planner | #27 | |||||
| expense tracker | #34 | |||||
| budgeting tool | #38 | |||||
| personal finance | #48 | |||||
| budgeting app | #55 | |||||
| financial tracker | #70 | |||||
| finance manager | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| debt management | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Finance
Finance
Finance
Finance
Finance
Finance
Finance
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Rocket Mortgage
Venmo
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Progressive
Capital One Mobile
Klarna: Smarter everyday money
Google Wallet
Kalshi: Trade News & Sports
Wells Fargo Mobile®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
eXpend has strong brand visibility with its primary keyword ranking #1, but overall ASO performance is low (40/100) due to missing rankings for high‑traffic keywords and no presence in Google Play charts.
The exact‑match keyword "expend" ranks #1 with traffic 67 and low difficulty (34), confirming strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Overall visibility is 40/100 and charts score is 0%, meaning the app does not appear in top‑200 charts for any market. This limits discoverability and organic installs.
Key terms like "expense tracker" (traffic 80, difficulty 67), "budget planner" (traffic 74, difficulty 59), and "personal finance" (traffic 71, difficulty 36) are outside the top‑100. Optimizing metadata for these can capture sizable search volume.
The app is not ranked in the Finance category despite a 4.5‑star rating and 88% quality score. Improving install velocity and keyword relevance can secure a category position, boosting exposure in category‑specific browse.
Competitors like Finadyx and Expense Budget Planner are ahead on only one shared keyword each. Target their unique high‑traffic terms (e.g., "budgeting tool", "debt management") to steal search share.
Actionable recommendations to improve your visibility
Your description is 2110 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime