This audit was generated on March 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expend | #1 | — |  |     | ||
| budget planner | #27 |  |  |      | ||
| expense tracker | #34 |  |  |    | ||
| budgeting tool | #38 |  |  |   | ||
| personal finance | #48 |  |  |  | ||
| budgeting appOpportunity | #55 |  |  |  | ||
| financial trackerOpportunity | #70 |  |  | | ||
| finance managerOpportunity | Not ranked | — | — |   | ||
| expense manager | Not ranked | — | — |   | ||
| debt managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Finadyx: Expense & Budget
Finance
Expense Budget Planner
Finance
WalletHub: Credit & Budgeting
Finance
My Budget Book Pro
Finance
Flynow - Personal Finance
Finance
Expend - Effortless Expenses
Finance
Goodbudget: Budget & Finance
Finance
Finzee - Budget planner
Finance
Aisance - Financial AI Copilot
Finance
Bankin'
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Rocket Mortgage
Venmo
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Progressive
Capital One Mobile
Klarna: Smarter everyday money
Google Wallet
Kalshi: Trade News & Sports
Wells Fargo Mobile®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
eXpend has strong brand visibility with its primary keyword ranking #1, but overall ASO performance is low (40/100) due to missing rankings for high‑traffic keywords and no presence in Google Play charts.
The exact‑match keyword "expend" ranks #1 with traffic 67 and low difficulty (34), confirming strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Overall visibility is 40/100 and charts score is 0%, meaning the app does not appear in top‑200 charts for any market. This limits discoverability and organic installs.
Key terms like "expense tracker" (traffic 80, difficulty 67), "budget planner" (traffic 74, difficulty 59), and "personal finance" (traffic 71, difficulty 36) are outside the top‑100. Optimizing metadata for these can capture sizable search volume.
The app is not ranked in the Finance category despite a 4.5‑star rating and 88% quality score. Improving install velocity and keyword relevance can secure a category position, boosting exposure in category‑specific browse.
Competitors like Finadyx and Expense Budget Planner are ahead on only one shared keyword each. Target their unique high‑traffic terms (e.g., "budgeting tool", "debt management") to steal search share.
- 1Add primary high‑traffic keywords (e.g., "expense tracker", "budget planner", "personal finance") to the title and short description while preserving brand name.
- 2Expand the long description with LSI terms and synonym clusters for unranked keywords, ensuring natural language and keyword density <3% each.
- 3Launch a targeted install campaign (e.g., Google UAC) to boost daily install volume and push the app into Google Play charts for at least one major market.
- 4Run A/B tests on icon, screenshots, and feature graphic to improve conversion rate, aiming for a click‑through rate >12% and install‑to‑open rate >30%.
- 5Implement an in‑app prompt to encourage five‑star reviews and add a "What's New" section highlighting new features, to maintain the 4.5 rating and high quality score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2110 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of eXpend: Make Budgeting a Habit?
eXpend: Make Budgeting a Habit has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 4, 2026.
On how many keywords does eXpend: Make Budgeting a Habit rank?
eXpend: Make Budgeting a Habit is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of eXpend: Make Budgeting a Habit?
Based on shared keyword rankings, the most frequent competitors of eXpend: Make Budgeting a Habit are Expend - Effortless Expenses, Finadyx: Expense & Budget, Goodbudget: Budget & Finance. These apps appear next to eXpend: Make Budgeting a Habit on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is eXpend: Make Budgeting a Habit in on the Google Play?
eXpend: Make Budgeting a Habit is listed in the Finance category on the Google Play.
How can eXpend: Make Budgeting a Habit improve its App Store Optimization?
Based on this audit, eXpend: Make Budgeting a Habit should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to eXpend: Make Budgeting a Habit.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.