This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calendar | #1 | — |  |     | ||
| calendar sharing | #15 |  |  |     | ||
| calendar management | #16 |  |  |   | ||
| shared calendars | #47 |  |  | | ||
| schedule organizerOpportunity | #79 |  |  |   | ||
| event plannerOpportunity | Not ranked | — | — |     | ||
| reminder alertsOpportunity | Not ranked | — | — |      | ||
| time planningOpportunity | Not ranked | — | — |    | ||
| event schedulingOpportunity | Not ranked | — | — |     | ||
| digital calendarOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Sortifyd: All-in-One Organizer
Productivity
Shared Calendar
Lifestyle
Simple Calendar・Schedule app
Productivity
Family Organizer - Calendar
Lifestyle
Google Calendar: Get Organized
Productivity
InTime Scheduling
Productivity
iCalendar
Productivity
Vantage Calendar
Productivity
One Calendar
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Google Gemini
Meta AI - Assistant & Glasses
Gmail - Email by Google
Microsoft Authenticator
Grok - AI Chat & Video
Microsoft Outlook
Google Drive
Google Docs
Google Sheets
VPN - Super Unlimited Proxy
Yahoo Mail: Your Email & Inbox
Microsoft Word
Google Calendar: Get Organized
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Calendar app has strong brand authority with the primary keyword ranking #1, but overall visibility is low due to limited keyword coverage, no category ranking, and a lack of user reviews, resulting in a 17/100 visibility score.
The primary keyword 'calendar' is ranked #1 with traffic 74, indicating strong brand relevance. Maintain this advantage by keeping the term prominent in the title and subtitle.
Only 5 of the 10 target keywords are ranked; keywords like 'event planner', 'reminder alerts', and 'time planning' are not ranked, driving the keyword score down to 18%. Expand and optimize the keyword list to improve discoverability.
The app is not ranked in the Productivity category, resulting in a 0% charts score. Category ranking is crucial for organic traffic, so focus on aligning metadata with the category's top keywords.
Competitors such as Sortifyd and Shared Calendar rank ahead on shared keywords like 'calendar sharing' (rank 15) and 'shared calendars' (rank 47). Target these mid‑difficulty keywords with dedicated copy and metadata tweaks.
Despite a 4.9 rating, the app has zero reviews, missing a key trust signal. Implement an in‑app prompt to collect at least 30‑50 reviews to boost the quality score and conversion rate.
The current description is truncated and lacks keyword density. Expand it to 1500‑2000 characters, naturally embed high‑traffic keywords, and highlight unique features like shared calendars and reminders.
- 1Add 5‑7 high‑traffic, medium‑difficulty keywords (e.g., 'event planner', 'reminder alerts', 'time planning') to title, subtitle, and keyword field.
- 2Rewrite the app description to 1500‑2000 characters, embedding top keywords and clear value propositions.
- 3Implement an in‑app review prompt to obtain at least 30 authentic 5‑star reviews within 30 days.
- 4Update screenshots and add a promotional video emphasizing shared calendar features to improve conversion.
- 5Monitor category ranking weekly and adjust metadata to target the 'Productivity' category top 200.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1812 characters, providing good keyword density and information for users.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calendar?
Calendar has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Calendar rank?
Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calendar?
Based on shared keyword rankings, the most frequent competitors of Calendar are Google Calendar: Get Organized, Sortifyd: All-in-One Organizer, InTime Scheduling. These apps appear next to Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calendar in on the Apple App Store?
Calendar is listed in the Productivity category on the Apple App Store.
How can Calendar improve its App Store Optimization?
Based on this audit, Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.