This audit was generated on June 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| river | #1 | — |  |     | ||
| bitcoin interest | #1 | — |  |    | ||
| bitcoin trading | #7 |  |  |    | ||
| buy bitcoin | #8 |  |  |  | ||
| bitcoin investment | #8 |  |  | | ||
| bitcoin broker | #44 |  |  |  | ||
| crypto investment | #50 |  |  |  | ||
| earn bitcoin | #80 |  |  |      | ||
| cryptocurrency exchange | #82 |  |  |  | ||
| bitcoin wallet | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
OKX: Buy Bitcoin BTC & Crypto
Finance
Robinhood: Trading & Investing
Finance
Crypto wallet – Bitcoin & USDT
Finance
Robox – Tap & Earn!
Finance
Bitget - Buy & Sell Crypto
Finance
River game
Game Casino
MEXC: Buy Bitcoin BTC & Crypto
Finance
eToro: Trade. Invest. Connect.
Finance
Koinpark: Buy Bitcoin & Crypto
Finance
Ready: Crypto & Card
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
Kalshi: Trade the Cup
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Trump Accounts: Official App
Venmo
OnePay – Mobile Banking
Klarna: Smarter everyday money
Capital One Mobile
Google Wallet
Chase Mobile
Propel EBT & SNAP Benefits
Progressive
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
River: Buy Bitcoin has strong core keyword rankings and perfect store quality, but lacks chart presence and category ranking. Prioritize expanding high‑KEI unranked keywords and boosting install velocity.
The app ranks #1 for the brand term "river" (traffic 84, KEI 1.22) and #1 for "bitcoin interest" while also ranking in the top 10 for 9 of 10 target keywords, delivering a high Keywords Score of 86%. This solid foundation should be preserved and leveraged in future metadata updates.
Quality Score is 100% with a 4.8‑star rating from 1,613 reviews, indicating strong user satisfaction and low friction at conversion. Continue encouraging reviews and maintaining the rating to sustain high conversion rates.
Charts Score is 0%, meaning the app isn’t appearing in Google Play’s top charts globally or within Finance. This signals low install velocity and limits organic discovery. Drive install volume through ASO tweaks and acquisition campaigns to break into the charts.
Despite being in the Finance category, the app has no category ranking, indicating insufficient relevance for category‑specific queries such as "cryptocurrency exchange" (traffic 15, KEI 0.29). Strengthen category relevance to capture these users.
The keyword "bitcoin wallet" has traffic 54 and a strong KEI of 0.72 but the app is not currently ranking. Integrate this phrase into the app title or short description and reinforce it in bullet points and feature graphics to improve relevance and rankings.
The keyword "earn bitcoin" also shows traffic 54 with KEI 0.70 yet remains unranked. Highlight the cash‑interest feature in the description and visuals, and add the term to the short description to capture this demand.
- 1Add "bitcoin wallet" and "earn bitcoin" to the app title (if length permits) or short description while keeping the brand name prominent.
- 2Incorporate both high‑KEI keywords into bullet points, feature graphic text, and localized descriptions.
- 3Run A/B tests on icon, feature graphic, and short description to improve click‑through rate and drive install volume for chart placement.
- 4Implement an in‑app prompt to solicit more 5‑star reviews, aiming to increase total review count beyond 2,000.
- 5Enhance Finance‑category relevance by weaving category‑specific terms like "cryptocurrency exchange" and "crypto investment" into the long description and metadata.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2312 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): bitcoin investment, bitcoin trading, bitcoin interest.
Good visibility score
Score of 74/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of River: Buy Bitcoin?
River: Buy Bitcoin has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 13, 2026.
On how many keywords does River: Buy Bitcoin rank?
River: Buy Bitcoin is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of River: Buy Bitcoin?
Based on shared keyword rankings, the most frequent competitors of River: Buy Bitcoin are River game, OKX: Buy Bitcoin BTC & Crypto, MEXC: Buy Bitcoin BTC & Crypto. These apps appear next to River: Buy Bitcoin on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is River: Buy Bitcoin in on the Google Play?
River: Buy Bitcoin is listed in the Finance category on the Google Play.
How can River: Buy Bitcoin improve its App Store Optimization?
Based on this audit, River: Buy Bitcoin should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to River: Buy Bitcoin.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.