How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bank holidays | #20 | |||||
| religious holidays | #37 | |||||
| international holidays | #46 | |||||
| holidays calendar 2026-2028 | Not ranked | — | — | |||
| holiday calendar | Not ranked | — | — | |||
| public holidays | Not ranked | — | — | |||
| school holidays | Not ranked | — | — | |||
| 2026 calendar | Not ranked | — | — | |||
| 2027 calendar | Not ranked | — | — | |||
| 2028 calendar | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a very low visibility score (18/100) with only 3 of 10 target keywords ranked and no chart presence. Immediate focus should be on boosting keyword rankings and acquiring user reviews to improve discoverability.
The app already ranks #20 for "bank holidays", a high‑traffic keyword (traffic 51) with moderate difficulty (35). Leverage this position by reinforcing the term in the title, short description, and UI copy to solidify and improve the rank.
The listing shows N/A rating and 0 reviews, which dramatically reduces trust and click‑through rates. Lack of social proof is a primary factor behind the 0% charts score.
Only 3 of the 10 analyzed keywords are ranked; the rest (e.g., "holiday calendar", "public holidays", "school holidays") have high traffic (66‑57) but the app is not visible, indicating poor keyword placement and competition difficulty.
Keywords like "religious holidays" (rank 37, difficulty 32, traffic 38) and "international holidays" (rank 46, difficulty 33, traffic 63) have relatively low competition. Adding these terms to the title, short description, and feature list can quickly improve rankings.
No chart ranking suggests low engagement. High‑quality screenshots, an app preview video, and localized descriptions for top markets (e.g., English, Spanish, Arabic) can raise conversion and attract organic installs, especially against competitors like "US Holidays Calendar 2026".
Actionable recommendations to improve your visibility
Your description is 2207 characters, providing good keyword density and information for users.
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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