Lightly: Meditation & Journal

The keyword "lightly" already ranks at #12 with 67 search volume and a moderate difficulty (36), indicating the brand name has organic traction. Leverage this by keeping the brand front‑and‑center in the title and subtitle while expanding around it.

All high‑traffic core keywords (e.g., "meditation app" traffic 74, difficulty 50; "breathing exercises" traffic 63, difficulty 48) are not ranked. This drags the Keywords Score to 12% and the overall visibility score down. Immediate keyword field optimization is required.

The app has 0 reviews and a 0.0 rating, which negatively impacts trust, conversion, and the Quality Score (50%). New users are less likely to install without social proof.

The current title is 24 characters. Adding a high‑traffic term like "Meditation" or "Journal" (e.g., "Lightly: Meditation & Journal") can capture additional search volume while staying within the 30‑character limit. Use the subtitle for secondary keywords such as "Breathing" or "Mindfulness".

Quality Score is 50%, suggesting screenshots and description can be stronger. Add 5‑6 localized screenshots with caption overlays that embed top keywords ("Meditation Timer", "Breathing Exercises"). Include a 15‑second App Store video to increase conversion.