Simply Fleet: Fleet Management

The app holds top‑3 positions for high‑traffic terms such as "simply fleet" (rank 1, traffic 40) and "fleet management" (rank 2, traffic 34), contributing to an 88% keyword score. Leverage this by reinforcing these keywords in the title, short description, and metadata.

Charts score is 0% with no global or category ranking, meaning the app is invisible in top‑charts despite good keyword rankings. This dramatically reduces organic installs from browse traffic.

Keywords like "vehicle tracking" (traffic 38) and "preventive maintenance" (traffic 26) are not ranked, representing missed opportunity. Optimizing the long‑tail keyword set can capture this demand.

The app is not ranked in the Auto & Vehicles category, limiting discovery in a high‑intent browsing environment. Adjust the subtitle and short description to include category‑specific terms and improve conversion signals.

Competitor Fleetio Go outranks Simply Fleet on shared keywords and has better chart performance. Conduct a side‑by‑side keyword audit to capture missing terms (e.g., "fleet operations" #3, "fleet monitoring" #15) and emulate high‑performing asset styles.