This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simply fleet | #1 | — |  |     | ||
| fleet manager | #1 | — | |    | ||
| fleet management | #2 |  | |  | ||
| fleet maintenance | #2 | | |  | ||
| fleet operations | #3 | |  |   | ||
| vehicle management | #4 |  | |  | ||
| fleet monitoring | #15 | |  |     | ||
| vehicle trackingOpportunity | Not ranked | — | — |      | ||
| preventive maintenanceOpportunity | Not ranked | — | — |      | ||
| vehicle inspectionsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fleetio Go - Fleet Management
Business
Simply Auto: Car Maintenance
Auto & Vehicles
Fleet Manager
Productivity
MyGeotab Fleet Management
Maps & Navigation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Auto & Vehicles chart position
CARFAX - New & Used Cars
ParkMobile: Park. Pay. Go.
Shell: Fuel, Charge & More
CarGurus: Used & New Cars
Toyota
Cars.com: Buy and sell cars
Autotrader: Shop Cars For Sale
PayByPhone
Marathon ARCO Rewards
RepairSolutions2
KeyConnect Digital Car Key
Carvana: Buy/Sell Used Cars
Boat Trader
Car Play Auto Sync For Android
AutoZone Auto Parts & Repair
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simply Fleet ranks well for core keywords (e.g., "fleet management" #2, "fleet manager" #1) yielding a strong 88% keyword score, but its overall visibility is limited by a 0% charts score and lack of category ranking. The priority is to boost chart rankings and capture unranked high‑traffic keywords.
The app holds top‑3 positions for high‑traffic terms such as "simply fleet" (rank 1, traffic 40) and "fleet management" (rank 2, traffic 34), contributing to an 88% keyword score. Leverage this by reinforcing these keywords in the title, short description, and metadata.
Charts score is 0% with no global or category ranking, meaning the app is invisible in top‑charts despite good keyword rankings. This dramatically reduces organic installs from browse traffic.
Keywords like "vehicle tracking" (traffic 38) and "preventive maintenance" (traffic 26) are not ranked, representing missed opportunity. Optimizing the long‑tail keyword set can capture this demand.
The app is not ranked in the Auto & Vehicles category, limiting discovery in a high‑intent browsing environment. Adjust the subtitle and short description to include category‑specific terms and improve conversion signals.
Competitor Fleetio Go outranks Simply Fleet on shared keywords and has better chart performance. Conduct a side‑by‑side keyword audit to capture missing terms (e.g., "fleet operations" #3, "fleet monitoring" #15) and emulate high‑performing asset styles.
- 1Add/refresh a high‑resolution promo video and 5‑6 localized screenshots emphasizing the dashboard and cost‑saving features to improve chart rankings.
- 2Rewrite the short description and subtitle to embed top‑ranking and high‑traffic keywords (e.g., "Fleet Management, Vehicle Tracking, Preventive Maintenance").
- 3Create dedicated ASO copy for unranked terms like "vehicle tracking" and "preventive maintenance" using FAQs, feature list, and in‑app screenshots.
- 4Launch a review acquisition campaign to increase rating above 4.0 and gather more 5‑star testimonials, boosting quality score and conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3805 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): fleet maintenance, vehicle management, fleet operations.
Good visibility score
Score of 70/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simply Fleet: Fleet Management?
Simply Fleet: Fleet Management has a visibility score of 70 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Simply Fleet: Fleet Management rank?
Simply Fleet: Fleet Management is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simply Fleet: Fleet Management?
Based on shared keyword rankings, the most frequent competitors of Simply Fleet: Fleet Management are Fleetio Go - Fleet Management, AUTOsist Fleet Maintenance App, Simply Auto: Car Maintenance. These apps appear next to Simply Fleet: Fleet Management on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simply Fleet: Fleet Management in on the Google Play?
Simply Fleet: Fleet Management is listed in the Auto & Vehicles category on the Google Play.
How can Simply Fleet: Fleet Management improve its App Store Optimization?
Based on this audit, Simply Fleet: Fleet Management should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simply Fleet: Fleet Management.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.