This audit was generated on June 19, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Avast Password Manager

Avast Password Manager

Avast Software

USUSen-US4.5 / 5888 reviews Mar 24, 2026

Visibility Score

34Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
38
Based on keyword rankings
Keywords analyzed10
Ranked in top 508
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
78
Rating and recency signals
Rating4.5 / 5
Last updated2 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

8

Ranked in top 100

2

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
avast password#1
25
57
Live trend
Avast One: Antivirus, Security
avast#5
60
68
Live trend
Avast Secure Browser
Avira Security Antivirus & VPN
password protection#19
16
53
Live trend
Avira Password Manager
Password Manager
password security#27
14
51
Live trend
Google Authenticator
SecureSafe Password Manager
secure passwords#30
14
50
Live trend
Passbolt - password manager
aWallet Cloud Password Manager
digital password#31
13
43
Live trend
Password Manager
One Key: password manager
password manager#38
65
89
Live trend
pCloud Pass - Password manager
Password Generator: UltraPass
password vault#51
27
53
Live trend
SAASPASS Authenticator 2FA App
Locker Password Manager
password generatorNot ranked
25
83
Live trend
auto fillOpportunityNot ranked
42
51
Live trend

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Password Manager

Password Manager

Productivity

Ahead2xStore
Avast Secure Browser

Avast Secure Browser

Communication

3.8Ahead1xStore
pCloud Pass - Password manager

pCloud Pass - Password manager

Productivity

4.6Ahead1xAuditStore
SAASPASS Authenticator 2FA App

SAASPASS Authenticator 2FA App

Tools

3.8Ahead1xAuditStore
Passbolt - password manager

Passbolt - password manager

Productivity

4.4Ahead1xStore
Ranking behind you
Apps that you outrank on shared keywords
Avira Security Antivirus & VPN

Avira Security Antivirus & VPN

Tools

4.7Behind1xStore
Password Generator: UltraPass

Password Generator: UltraPass

Tools

4.8Behind1xStore
Locker Password Manager

Locker Password Manager

Productivity

4.0Behind1xAuditStore
aWallet Cloud Password Manager

aWallet Cloud Password Manager

Productivity

4.8Behind1xStore
SecureSafe Password Manager

SecureSafe Password Manager

Productivity

4.1Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Avast Password Manager has a solid quality score (78%) and strong brand visibility (rank 1 for "avast password"), but its overall visibility is low (34/100) due to limited keyword rankings and no chart presence. The primary priority is to capture high‑KEI opportunities like "auto fill" and improve core keyword positions to boost discoverability.

Brand Authority
high

The app ranks #5 for the brand term "avast" and #1 for "avast password" with good KEI (0.88 and 0.44). Leverage this brand power in the title and short description to reinforce trust and improve click‑through rates.

High Quality Score
medium

A quality score of 78% indicates solid ratings, stable crash‑free metrics, and good user engagement. Maintain current performance while focusing on acquisition to capitalize on this foundation.

Low Visibility Score
high

Overall visibility is only 34/100, with a 0% chart score and only 2 of the top 10 keywords ranked. This limits organic discovery across both global and category charts.

Limited Keyword Coverage
high

Only 2 of the top 10 target keywords are ranked; key terms like "password manager" (rank 38) and "password vault" (rank 51) sit far from top positions, reducing search traffic capture.

Capture Auto Fill
high

The winnable keyword "auto fill" has high demand (traffic 42) and a strong KEI of 0.82, yet the app is not ranking for it. Integrate this term prominently in the title, short description, and feature graphic to win rankings quickly.

Boost Core Manager Keywords
medium

Keywords with moderate to good KEI—"password manager" (KEI 0.73) and "password security" (KEI 0.27)—are currently ranked 38 and 27 respectively. Optimizing the long description and adding these phrases to the recent changes field can push them into the top 20.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add "auto fill" to the app title (e.g., "Avast Password Manager – Auto‑Fill & Secure Vault").
  • 2Rewrite the short description to include top KEI terms: "auto fill, password manager, secure passwords".
  • 3Expand the long description with LSI keywords ("password generator", "password vault", "password protection") and allocate at least 2‑3 sentences per term.
  • 4Create a new feature graphic and screenshot overlay highlighting the auto‑fill capability to improve click‑through and reinforce the new keyword focus.
  • 5Launch an A/B test on the listing (title + short description) and monitor keyword rank changes for "auto fill" and "password manager" over 2‑3 weeks.

Category Ranking

Tools chart position

Tools
Not currently ranked in top 200
Document Reader - PDF Reader

Document Reader - PDF Reader

4.9
Volume Control Sound Launcher

Volume Control Sound Launcher

4.5
Secure Cleaner

Secure Cleaner

3.8
4
Cleanup: Phone Storage Cleaner

Cleanup: Phone Storage Cleaner

4.4
5
Man VPN - Secure VPN Proxy

Man VPN - Secure VPN Proxy

4.4
6
Antivirus Max: Phone Cleaner

Antivirus Max: Phone Cleaner

3.8
7
Network WiFi Scan

Network WiFi Scan

3.9
8
Buns and Bounce Home Screen

Buns and Bounce Home Screen

4.5
9
Find My Phone by Clap Launcher

Find My Phone by Clap Launcher

4.1
10
PDF Reader: Master Plus

PDF Reader: Master Plus

3.3

Improve your ratings and downloads to climb the category charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Avast Password Manager?

Avast Password Manager has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.

On how many keywords does Avast Password Manager rank?

Avast Password Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Avast Password Manager?

Based on shared keyword rankings, the most frequent competitors of Avast Password Manager are Password Manager, Avast Secure Browser, Avira Security Antivirus & VPN. These apps appear next to Avast Password Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Avast Password Manager in on the Google Play?

Avast Password Manager is listed in the Tools category on the Google Play.

How can Avast Password Manager improve its App Store Optimization?

Based on this audit, Avast Password Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Avast Password Manager.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.