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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| avast password | #1 | Live trend | — |  | |||
| avast | #5 | Live trend |  |  | |||
| password protection | #19 | Live trend |  |  | |||
| password security | #27 | Live trend |  |  | |||
| secure passwords | #30 | Live trend |  |  | |||
| digital password | #31 | Live trend | |  | |||
| password manager | #38 | Live trend |  |  | |||
| password vault | #51 | Live trend |  |  | |||
| password generator | Not ranked | Live trend | — | — | |||
| auto fillOpportunity | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Avast Password Manager has a solid quality score (78%) and strong brand visibility (rank 1 for "avast password"), but its overall visibility is low (34/100) due to limited keyword rankings and no chart presence. The primary priority is to capture high‑KEI opportunities like "auto fill" and improve core keyword positions to boost discoverability.
The app ranks #5 for the brand term "avast" and #1 for "avast password" with good KEI (0.88 and 0.44). Leverage this brand power in the title and short description to reinforce trust and improve click‑through rates.
A quality score of 78% indicates solid ratings, stable crash‑free metrics, and good user engagement. Maintain current performance while focusing on acquisition to capitalize on this foundation.
Overall visibility is only 34/100, with a 0% chart score and only 2 of the top 10 keywords ranked. This limits organic discovery across both global and category charts.
Only 2 of the top 10 target keywords are ranked; key terms like "password manager" (rank 38) and "password vault" (rank 51) sit far from top positions, reducing search traffic capture.
The winnable keyword "auto fill" has high demand (traffic 42) and a strong KEI of 0.82, yet the app is not ranking for it. Integrate this term prominently in the title, short description, and feature graphic to win rankings quickly.
Keywords with moderate to good KEI—"password manager" (KEI 0.73) and "password security" (KEI 0.27)—are currently ranked 38 and 27 respectively. Optimizing the long description and adding these phrases to the recent changes field can push them into the top 20.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Avast Password Manager has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
Avast Password Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Avast Password Manager are Password Manager, Avast Secure Browser, Avira Security Antivirus & VPN. These apps appear next to Avast Password Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Avast Password Manager is listed in the Tools category on the Google Play.
Based on this audit, Avast Password Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Avast Password Manager.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
