This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my sos family | #1 | — |  |     | ||
| sos alert system | #2 |  |  |   | ||
| emergency alert | #3 |  |  |   | ||
| personal emergency response | #4 |  |  |   | ||
| emergency contact | #4 |  |  |  | ||
| safety alert app | #6 |  |  |   | ||
| senior safety | #11 |  |  |     | ||
| panic button | #13 |  |  |     | ||
| emergency response system | #13 |  |  |    | ||
| family safetyOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
FEMA
Weather
SOS Alert | Emergency & Safety
Tools
Bond - Personal Security
Lifestyle
Circle Alert – Safety Check
Communication
Emergency Contact Data
Medical
MySOS
Medical
E1: Emergency Alerts
Lifestyle
SOS Alert | Panic Button
Tools
Emergency Response Manager
Productivity
Emergency Security Alert App
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
MONOPOLY GO!Chat
Google Messages
WhatsApp Messenger
Snapchat
Discord - Talk, Play, Hang Out
Telegram
Messenger
TextNow: Call + Text Unlimited
Signal Private Messenger
WhatsApp Business
Microsoft Edge: AI browser
Messages - SMS Texting App
Brave Private Web Browser, VPN
Firefox Fast & Private Browser
Yahoo Mail: Email & Planner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
My SOS Family Emergency Alert has strong keyword visibility (100% keyword score, 6/10 top positions) but suffers from low chart presence and modest quality metrics, resulting in a visibility score of 79. The highest priority is to boost rankings in the Communication category and improve user perception to drive more organic installs.
The app ranks within the top 3 for its core terms (e.g., "my sos family" #1, "sos alert system" #2, "emergency alert" #3) covering 6 of the 10 analyzed keywords, giving it a perfect 100% keyword score.
Charts Score is 0% with no presence in global or category charts, meaning the app is not gaining organic traction beyond keyword searches. This limits discoverability and user acquisition.
Average rating sits at 3.7★ across 952 reviews, below the 4.2★ threshold that typically boosts conversion. Negative sentiment likely impacts install decisions.
Keywords like "family safety" (traffic 76), "panic button" (traffic 57, rank 13), and "senior safety" (traffic 64, rank 11) have high search volume but are not in the top 10. Targeting them can raise visibility dramatically.
The app is not ranked in the Communication category, while competitors (e.g., FEMA, SOS Alert) appear ahead. Optimizing category‑specific keywords and metadata can unlock category chart placement.
Quality Score is 75%—room for improvement in screenshots, video, and icon. Better assets increase click‑through and conversion, helping to move the app onto the charts.
- 1Add high‑traffic unranked keywords (family safety, panic button, senior safety) into the title, short description, and natural language sections of the long description.
- 2Launch an in‑app review prompt and email campaign to raise the average rating to ≥4.2★ and increase the total number of reviews.
- 3Create a new set of localized screenshots and a short promo video highlighting the panic button and senior‑safety features to improve conversion and Quality Score.
- 4Implement ASO A/B testing on the short description and icon to boost click‑through rate, aiming to achieve the first chart placement in the Communication category within 6 weeks.
- 5Monitor competitor metadata (FEMA, SOS Alert) weekly and adjust keyword density and feature highlights to maintain a competitive edge.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3948 characters, providing good keyword density and information for users.
Strong visual presence
19 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): sos alert system, personal emergency response, safety alert app.
Good visibility score
Score of 79/100 indicates solid app store presence.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of My SOS Family Emergency Alert?
My SOS Family Emergency Alert has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does My SOS Family Emergency Alert rank?
My SOS Family Emergency Alert is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of My SOS Family Emergency Alert?
Based on shared keyword rankings, the most frequent competitors of My SOS Family Emergency Alert are MySOS, FEMA, E1: Emergency Alerts. These apps appear next to My SOS Family Emergency Alert on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is My SOS Family Emergency Alert in on the Google Play?
My SOS Family Emergency Alert is listed in the Communication category on the Google Play.
How can My SOS Family Emergency Alert improve its App Store Optimization?
Based on this audit, My SOS Family Emergency Alert should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to My SOS Family Emergency Alert.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.