This audit was generated on April 30, 2026
The data may no longer be up to date.
This audit was generated on April 30, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess king | #7 |  |  |      | ||
| chess openings | #7 |  |  |      | ||
| chess tactics | #24 |  |  |      | ||
| chess strategy | #26 |  |  |    | ||
| chess exercisesOpportunity | #54 |  |  |   | ||
| chess tutorialOpportunity | #56 | |  |   | ||
| chess lessonsOpportunity | #67 |  | |  | ||
| learn chess | #76 |  | | | ||
| chess trainingOpportunity | #84 | | | | ||
| chess gamesOpportunity | Not ranked | — | — |    |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Game Board chart position
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Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app shows decent keyword performance with two top‑10 rankings, but suffers from zero chart visibility, moderate quality score, and missed high‑traffic keywords, limiting its overall ASO impact.
Two keywords rank in the top 10 ("chess king" and "chess openings" at rank 7) delivering solid traffic (35‑34). Leverage these positions by highlighting them in the title and short description to sustain the advantage.
Charts Score is 0 % – the app is not appearing in global or category rankings, which drastically reduces organic discoverability. A boost in installs and user engagement is needed to break into the charts.
Keywords such as "chess games" (traffic 86), "learn chess" (traffic 52) and "chess strategy" (rank 26) are either unranked or low‑ranked despite high demand. Incorporate these terms naturally into the long description and recent update notes.
Competitor "Chess King - Vision" is ahead with shared keywords, indicating they capture traffic you miss. Target the missing high‑traffic keywords and add unique value propositions (e.g., "theory‑focused opening lab") to outrank them.
Quality Score sits at 63 %, suggesting room for improvement in visual assets and user experience. Update the icon, add 3‑5 high‑resolution screenshots showcasing opening lines, and include a short promo video to lift the score.
The app is not ranked within the "Game Board" category, limiting category‑based discovery. Consider adding a secondary category tag (e.g., "Education") if allowed, and optimize the description for category‑specific keywords.
Actionable recommendations to improve your visibility
Your description is 3906 characters, providing good keyword density and information for users.
Ranking in top 10 for 2 keyword(s): chess king, chess openings.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Chess Opening Lab (1400-2000) has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
Chess Opening Lab (1400-2000) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Chess Opening Lab (1400-2000) are Chess Crusade, Karuah Chess, Chess King - Vision. These apps appear next to Chess Opening Lab (1400-2000) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Chess Opening Lab (1400-2000) is listed in the Game Board category on the Google Play.
Based on this audit, Chess Opening Lab (1400-2000) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Opening Lab (1400-2000).
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US