This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess king | #7 |  |  |      | ||
| chess openings | #7 |  |  |      | ||
| chess tactics | #24 |  |  |      | ||
| chess strategy | #26 |  |  |    | ||
| chess exercisesOpportunity | #54 |  |  |   | ||
| chess tutorialOpportunity | #56 | |  |   | ||
| chess lessonsOpportunity | #67 |  | |  | ||
| learn chess | #76 |  | | | ||
| chess trainingOpportunity | #84 | | | | ||
| chess gamesOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess King - Vision
Tools
Chess Openings Trainer Theoria
Education
Auto Chess
Game Strategy
Chess Combinations Vol. 2
Game Board
Mate in 3-4 (Chess Puzzles)
Game Board
Chess Crusade
Game Board
Karuah Chess
Game Board
Chess Tactics Art (1600-1800)
Game Board
ChessRecall: Chess Openings
Game Board
Chess Puzzle Pro: Tactics
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app shows decent keyword performance with two top‑10 rankings, but suffers from zero chart visibility, moderate quality score, and missed high‑traffic keywords, limiting its overall ASO impact.
Two keywords rank in the top 10 ("chess king" and "chess openings" at rank 7) delivering solid traffic (35‑34). Leverage these positions by highlighting them in the title and short description to sustain the advantage.
Charts Score is 0 % – the app is not appearing in global or category rankings, which drastically reduces organic discoverability. A boost in installs and user engagement is needed to break into the charts.
Keywords such as "chess games" (traffic 86), "learn chess" (traffic 52) and "chess strategy" (rank 26) are either unranked or low‑ranked despite high demand. Incorporate these terms naturally into the long description and recent update notes.
Competitor "Chess King - Vision" is ahead with shared keywords, indicating they capture traffic you miss. Target the missing high‑traffic keywords and add unique value propositions (e.g., "theory‑focused opening lab") to outrank them.
Quality Score sits at 63 %, suggesting room for improvement in visual assets and user experience. Update the icon, add 3‑5 high‑resolution screenshots showcasing opening lines, and include a short promo video to lift the score.
The app is not ranked within the "Game Board" category, limiting category‑based discovery. Consider adding a secondary category tag (e.g., "Education") if allowed, and optimize the description for category‑specific keywords.
- 1Add top‑traffic keywords (e.g., "learn chess", "chess games", "chess strategy") to the title and short description while keeping it readable.
- 2Rewrite the long description to naturally embed the 10 audited keywords, focusing on high‑traffic terms and clear benefit statements.
- 3Refresh visual assets: new icon, 5 screenshot set highlighting opening variations, and a 15‑second promo video with subtitles.
- 4Launch a targeted acquisition campaign (e.g., UAC or Google Ads) to increase install volume and improve chart rankings.
- 5Implement weekly A/B testing of metadata (title, description, screenshots) and monitor keyword rank changes to iterate quickly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3906 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): chess king, chess openings.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Opening Lab (1400-2000)?
Chess Opening Lab (1400-2000) has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Opening Lab (1400-2000) rank?
Chess Opening Lab (1400-2000) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Opening Lab (1400-2000)?
Based on shared keyword rankings, the most frequent competitors of Chess Opening Lab (1400-2000) are Chess Crusade, Karuah Chess, Chess King - Vision. These apps appear next to Chess Opening Lab (1400-2000) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Opening Lab (1400-2000) in on the Google Play?
Chess Opening Lab (1400-2000) is listed in the Game Board category on the Google Play.
How can Chess Opening Lab (1400-2000) improve its App Store Optimization?
Based on this audit, Chess Opening Lab (1400-2000) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Opening Lab (1400-2000).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.