How your app performs across different visibility factors
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10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| speech start | #1 | — |  |     | ||
| speech building games | #7 |  |  |      | ||
| language therapy | #8 |  |  |    | ||
| speech development | #8 | |  |   | ||
| language milestones | #17 | |  |    | ||
| child speech development | #19 |  |  | | ||
| speech therapy exercises | #26 | |  |  | ||
| language assessment tool | #88 |  |  |      | ||
| child language skills | Not ranked | — | — | | ||
| language learning activities | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
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Education
Occurrence count shows how many keywords each competitor appears on
Education chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Speech Start ranks #1 for its brand keyword and scores well on keyword relevance (78%), but suffers from zero chart presence, a modest quality score (53%) and a low rating (3.4). Immediate focus should be on boosting organic visibility for high‑traffic unranked terms and improving app quality signals.
The app holds the #1 position for the exact‑match keyword "speech start" with 50 traffic points and moderate difficulty (40), securing a solid anchor for brand discovery.
Charts Score is 0% with no global or category rankings, indicating the app is invisible in top‑list placements and missing download momentum.
A 3.4 rating from only 8 reviews drags down Quality Score (53%). This signals poor user perception and reduces conversion rates.
Keywords like "child language skills" (traffic 46) and "language learning activities" (traffic 56) have no ranking despite strong demand; targeting them could add ~100+ traffic points.
Competitors such as Otsimo rank ahead on shared terms but only share 2 keywords. Capturing the remaining high‑traffic terms where they are weak (e.g., "speech building games" rank 7) can shift market share.
The current description truncates after 500 characters and omits top keywords like "speech therapy exercises" (rank 26, traffic 32). Expanding copy, adding keyword‑rich bullet points, and updating screenshots/video will improve conversion and Quality Score.
Actionable recommendations to improve your visibility
Your description is 2803 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 2 keyword(s): speech development, speech building games.
Score of 61/100 indicates solid app store presence.
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Speech Start: Language Therapy has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
Speech Start: Language Therapy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Speech Start: Language Therapy are Otsimo | Speech Therapy SLP, AI Speak: Fun English for kids, Conversation Therapy Lite. These apps appear next to Speech Start: Language Therapy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Speech Start: Language Therapy is listed in the Education category on the Google Play.
Based on this audit, Speech Start: Language Therapy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Speech Start: Language Therapy.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US