This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| speech start | #1 | — |  |     | ||
| speech building games | #7 |  |  |      | ||
| language therapy | #8 |  |  |    | ||
| speech development | #8 | |  |   | ||
| language milestones | #17 | |  |    | ||
| child speech development | #19 |  |  | | ||
| speech therapy exercises | #26 | |  |  | ||
| language assessment toolOpportunity | #88 |  |  |      | ||
| child language skillsOpportunity | Not ranked | — | — | | ||
| language learning activitiesOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Otsimo | Speech Therapy SLP
Game Educational
Conversation Therapy Lite
Medical
My Words: Kids Speech Therapy
Game Educational
Speak & Translate All Language
Tools
Autism Speech and Language
Parenting
AI Speak: Fun English for kids
Education
Conversation Therapy
Education
Speech Therapy 3 – Learn Words
Education
Speech Therapy For Autism Kids
Game Educational
Language Therapy for Children
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
Learn English, Spanish: Learna
PictureThis - Plant Identifier
Duolingo: Language Lessons
ABCmouse: Kids Learning Games
Buddy.ai: Kids Learning Games
PBS KIDS Video
Plant App - Plant Identifier
Lingokids: Games & Shows
Elevate - Brain Training Games
Babbel - Learn Languages
Simply Draw: Learn to Draw
Remind: School Communication
Minecraft Education
ParentSquare
ClassDojo
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Speech Start ranks #1 for its brand keyword and scores well on keyword relevance (78%), but suffers from zero chart presence, a modest quality score (53%) and a low rating (3.4). Immediate focus should be on boosting organic visibility for high‑traffic unranked terms and improving app quality signals.
The app holds the #1 position for the exact‑match keyword "speech start" with 50 traffic points and moderate difficulty (40), securing a solid anchor for brand discovery.
Charts Score is 0% with no global or category rankings, indicating the app is invisible in top‑list placements and missing download momentum.
A 3.4 rating from only 8 reviews drags down Quality Score (53%). This signals poor user perception and reduces conversion rates.
Keywords like "child language skills" (traffic 46) and "language learning activities" (traffic 56) have no ranking despite strong demand; targeting them could add ~100+ traffic points.
Competitors such as Otsimo rank ahead on shared terms but only share 2 keywords. Capturing the remaining high‑traffic terms where they are weak (e.g., "speech building games" rank 7) can shift market share.
The current description truncates after 500 characters and omits top keywords like "speech therapy exercises" (rank 26, traffic 32). Expanding copy, adding keyword‑rich bullet points, and updating screenshots/video will improve conversion and Quality Score.
- 1Revise the app description to include top‑traffic keywords (e.g., child language skills, language learning activities, speech therapy exercises) and expand to the full 4000‑character limit.
- 2Create a new set of high‑resolution screenshots and a short gameplay video highlighting therapist‑backed activities to raise Quality Score and conversion rate.
- 3Launch an in‑app prompt and email campaign to solicit positive reviews, aiming to increase rating to ≥4.0 and double the review count within 30 days.
- 4Implement ASO‑driven A/B testing for the app title and short description to incorporate secondary keywords like "speech development" and "language milestones" while preserving the brand name.
- 5Localize the store listing into at least two high‑traffic languages (e.g., Spanish, Portuguese) to capture additional organic traffic for shared keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2803 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): speech development, speech building games.
Good visibility score
Score of 61/100 indicates solid app store presence.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Speech Start: Language Therapy?
Speech Start: Language Therapy has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Speech Start: Language Therapy rank?
Speech Start: Language Therapy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Speech Start: Language Therapy?
Based on shared keyword rankings, the most frequent competitors of Speech Start: Language Therapy are Otsimo | Speech Therapy SLP, AI Speak: Fun English for kids, Conversation Therapy Lite. These apps appear next to Speech Start: Language Therapy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Speech Start: Language Therapy in on the Google Play?
Speech Start: Language Therapy is listed in the Education category on the Google Play.
How can Speech Start: Language Therapy improve its App Store Optimization?
Based on this audit, Speech Start: Language Therapy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Speech Start: Language Therapy.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.