How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| assurant | #1 | — | ||||
| vehicle care | #1 | — | ||||
| assurant app | #1 | — | ||||
| vehicle protection | #1 | — | ||||
| car claims | #3 | |||||
| auto care | #12 | |||||
| car ownership | #25 | |||||
| vehicle management | #40 | |||||
| car insurance | #66 | |||||
| car maintenance | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Auto & Vehicles
Tools
Finance
Game Strategy
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Occurrence count shows how many keywords each competitor appears on
Auto & Vehicles chart position
CARFAX - New & Used Cars
Shell: Fuel, Charge & More
ParkMobile: Park. Pay. Go.
CarGurus: Used & New Cars
Cars.com: Buy and sell cars
Autotrader: Shop Cars For Sale
Toyota
PayByPhone
Marathon ARCO Rewards
KeyConnect Digital Car Key
Carvana: Buy/Sell Used Cars
RepairSolutions2
DMV Practice Test & Routes
Car Play Auto Sync For Android
CarMax: Used Cars for Sale
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Vehicle Care by Assurant shows strong branded keyword dominance (4 rank-1 positions) but faces critical visibility gaps in non-branded, high-intent auto maintenance searches. With a 3.1 rating and poor category ranking, immediate focus on discoverability beyond brand terms and quality improvements is essential to compete with CARFAX and broader auto care apps.
The app dominates branded searches with rank 1 for 'assurant' (74 traffic), 'vehicle care' (58 traffic), 'assurant app' (50 traffic), and 'vehicle protection' (39 traffic). This creates a defensive moat and captures existing customer intent effectively. Maintain this dominance through metadata updates if Assurant launches sub-brands.
The 0% Charts Score (neither Global nor Category ranked) indicates minimal organic discovery outside direct search. Combined with 'not ranked' in Auto & Vehicles category, the app fails to capture browse traffic which drives 30-40% of store downloads. This limits reach to only users already aware of Assurant.
The 3.1/5 rating from only 68 reviews significantly underperforms category norms (typically 4.0+ for finance/insurance apps). Low review volume suggests limited user engagement or satisfaction issues. This directly impacts conversion rates from search impressions and may trigger Play Store quality demotions in ranking algorithms.
'Car maintenance' (48 traffic, difficulty 38) and 'car ownership' (51 traffic, difficulty 37) are either unranked or poorly ranked (25). These mid-difficulty, high-intent terms align perfectly with the app's core value proposition but are captured by CARFAX and competitors. The difficulty scores suggest top 10 is achievable with targeted optimization.
Rank 66 for 'car insurance' (76 traffic, difficulty 62) and rank 40 for 'vehicle management' (36 traffic) show the app appears in competitive searches but lacks optimization. The description's first 500 characters mentions 'insurance' zero times and buries 'maintenance'. Restructuring metadata to front-load high-traffic terms could improve these positions without new features.
Only 2 shared keywords with CARFAX (the clear category leader) and minimal overlap with true competitors indicates poor keyword targeting alignment. The app competes more with unrelated 'Colonize: Transport Tycoon' (game) than insurance/maintenance apps, suggesting metadata miscategorization or sparse term coverage.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 3 keyword(s): assurant app, vehicle protection, car claims.
Score of 78/100 indicates solid app store presence.
Your app description is only 413 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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