This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| assurant | #1 | — |  |     | ||
| vehicle care | #1 | — |  |    | ||
| assurant app | #1 | — | | | ||
| vehicle protection | #1 | — |  |    | ||
| car claims | #3 |  |  |   | ||
| auto care | #12 |  |  |    | ||
| car ownership | #25 |  |  |     | ||
| vehicle management | #40 | |  |     | ||
| car insurance | #66 |  |  |    | ||
| car maintenanceOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
myUIC: General Insurance
Finance
Idle Car Show Master - Tycoon
Game Simulation
Just: Affordable Car Insurance
Finance
Dublin Auto Care
Auto & Vehicles
CARFAX Car Care App
Auto & Vehicles
Assurant TechPro
Tools
PURE Insurance
Finance
Colonize: Transport Tycoon
Game Strategy
Xfinity Mobile Care
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Auto & Vehicles chart position
CARFAX - New & Used Cars
Shell: Fuel, Charge & More
ParkMobile: Park. Pay. Go.
CarGurus: Used & New Cars
Cars.com: Buy and sell cars
Autotrader: Shop Cars For Sale
Toyota
PayByPhone
Marathon ARCO Rewards
KeyConnect Digital Car Key
Carvana: Buy/Sell Used Cars
RepairSolutions2
DMV Practice Test & Routes
Car Play Auto Sync For Android
CarMax: Used Cars for Sale
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Vehicle Care by Assurant shows strong branded keyword dominance (4 rank-1 positions) but faces critical visibility gaps in non-branded, high-intent auto maintenance searches. With a 3.1 rating and poor category ranking, immediate focus on discoverability beyond brand terms and quality improvements is essential to compete with CARFAX and broader auto care apps.
The app dominates branded searches with rank 1 for 'assurant' (74 traffic), 'vehicle care' (58 traffic), 'assurant app' (50 traffic), and 'vehicle protection' (39 traffic). This creates a defensive moat and captures existing customer intent effectively. Maintain this dominance through metadata updates if Assurant launches sub-brands.
The 0% Charts Score (neither Global nor Category ranked) indicates minimal organic discovery outside direct search. Combined with 'not ranked' in Auto & Vehicles category, the app fails to capture browse traffic which drives 30-40% of store downloads. This limits reach to only users already aware of Assurant.
The 3.1/5 rating from only 68 reviews significantly underperforms category norms (typically 4.0+ for finance/insurance apps). Low review volume suggests limited user engagement or satisfaction issues. This directly impacts conversion rates from search impressions and may trigger Play Store quality demotions in ranking algorithms.
'Car maintenance' (48 traffic, difficulty 38) and 'car ownership' (51 traffic, difficulty 37) are either unranked or poorly ranked (25). These mid-difficulty, high-intent terms align perfectly with the app's core value proposition but are captured by CARFAX and competitors. The difficulty scores suggest top 10 is achievable with targeted optimization.
Rank 66 for 'car insurance' (76 traffic, difficulty 62) and rank 40 for 'vehicle management' (36 traffic) show the app appears in competitive searches but lacks optimization. The description's first 500 characters mentions 'insurance' zero times and buries 'maintenance'. Restructuring metadata to front-load high-traffic terms could improve these positions without new features.
Only 2 shared keywords with CARFAX (the clear category leader) and minimal overlap with true competitors indicates poor keyword targeting alignment. The app competes more with unrelated 'Colonize: Transport Tycoon' (game) than insurance/maintenance apps, suggesting metadata miscategorization or sparse term coverage.
- 1Restructure title to 'Vehicle Care & Maintenance by Assurant' and rewrite description to front-load 'car maintenance', 'auto care', and 'vehicle management' in first 167 characters to capture non-branded search intent
- 2Implement in-app review prompt for satisfied claim completion users to increase rating volume from 68 to 500+ reviews over 90 days, targeting 4.0+ average
- 3Create featured graphic and screenshot sequence highlighting maintenance scheduling (not just claims) to improve browse-to-install conversion and category ranking potential
- 4Build semantic keyword cluster around 'car maintenance app', 'vehicle service record', and 'auto maintenance tracker' through description expansion and short description optimization
- 5Analyze CARFAX's top 20 ranking keywords using store intelligence tools and align metadata to capture overlapping high-intent maintenance searches
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): assurant app, vehicle protection, car claims.
Good visibility score
Score of 78/100 indicates solid app store presence.
Short description
Your app description is only 413 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Vehicle Care by Assurant?
Vehicle Care by Assurant has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does Vehicle Care by Assurant rank?
Vehicle Care by Assurant is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Vehicle Care by Assurant?
Based on shared keyword rankings, the most frequent competitors of Vehicle Care by Assurant are CARFAX Car Care App, Assurant TechPro, myUIC: General Insurance. These apps appear next to Vehicle Care by Assurant on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Vehicle Care by Assurant in on the Google Play?
Vehicle Care by Assurant is listed in the Auto & Vehicles category on the Google Play.
How can Vehicle Care by Assurant improve its App Store Optimization?
Based on this audit, Vehicle Care by Assurant should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Vehicle Care by Assurant.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.