This audit was generated on June 1, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| food expiry | #8 | |||||
| fridge trackerOpportunity | Not ranked | — | — | |||
| grocery managerOpportunity | Not ranked | — | — | |||
| expiry date tracker | Not ranked | — | — | |||
| kitchen organizerOpportunity | Not ranked | — | — | |||
| food inventoryOpportunity | Not ranked | — | — | |||
| shopping list managerOpportunity | Not ranked | — | — | |||
| pantry trackerOpportunity | Not ranked | — | — | |||
| food waste reductionOpportunity | Not ranked | — | — | |||
| meal planner | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Xpiry: Food Expiry & AI Recipe
Utilities
ExpiryFood
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Taco Bell Fast Food & Delivery
Uber Eats: Food & Groceries
Wingstop
Starbucks
Dutch Bros
Yelp: Food, Services & Reviews
Domino's Pizza USA
Toast - Local Restaurants
Instacart: Groceries & Food
Chipotle
Too Good To Go: End Food Waste
Dunkin'
BURGER KING® App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app barely appears in the App Store with a 10/100 visibility score, ranking for only one low‑traffic keyword. Immediate focus should be on expanding keyword coverage, boosting app quality assets, and generating user ratings to lift rankings.
The app already ranks #8 for the primary keyword "food expiry" (traffic 30, difficulty 38), showing the title and description are partially effective. Leverage this position by reinforcing the keyword in the subtitle and promotional text.
The first 500 characters clearly communicate the core benefits (inventory tracking, waste reduction, meal planning), which aligns with user intent for high‑traffic terms like "food waste reduction" and "meal planner". Retain this messaging while adding targeted keywords.
Only 1 of the 10 analyzed keywords is ranked; 9 high‑traffic terms (e.g., "grocery manager", "pantry tracker", "meal planner") have zero visibility despite low‑to‑moderate difficulty (29‑67). Expand the keyword field with these terms and use spaced‑out variants to maximize reach.
A 50% quality score indicates missing or sub‑optimal assets such as screenshots, preview video, or an optimized app icon. Competitive apps like Xpiry use high‑resolution screenshots and a video that showcase AI recipe features, driving higher conversion.
The app currently has 0 reviews and a 0.0 rating, which heavily impacts both ranking and conversion. Implement in‑app prompts after successful item entries or after a few days of use to encourage five‑star reviews.
Competitor Xpiry offers an AI‑powered recipe suggestion linked to expiry dates, a feature not present in the current app. Adding a simple AI recipe tip or highlighting any existing smart suggestions can capture the shared keyword space and improve differentiation.
- 1Research and add the top 8 unranked high‑traffic keywords (e.g., grocery manager, pantry tracker, meal planner) to the keyword field using spaced‑out syntax.
- 2Create 5 high‑resolution screenshots and a 15‑second preview video that demonstrate adding items, expiry alerts, and waste‑reduction stats.
- 3Update the subtitle to include at least two additional high‑traffic keywords, such as "grocery manager" and "food waste".
- 4Implement an in‑app review prompt after three successful item entries or 7 days of usage to start gathering 5‑star ratings.
- 5Add a simple AI‑based recipe suggestion feature or a static “Smart Recipe Ideas” badge to capture interest from Xpiry’s user base.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Food expiry: Fridge Tracker?
Food expiry: Fridge Tracker has a visibility score of 10 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Food expiry: Fridge Tracker rank?
Food expiry: Fridge Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Food expiry: Fridge Tracker?
Based on shared keyword rankings, the most frequent competitors of Food expiry: Fridge Tracker are Xpiry: Food Expiry & AI Recipe, ExpiryFood. These apps appear next to Food expiry: Fridge Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Food expiry: Fridge Tracker in on the Apple App Store?
Food expiry: Fridge Tracker is listed in the Food & Drink category on the Apple App Store.
How can Food expiry: Fridge Tracker improve its App Store Optimization?
Based on this audit, Food expiry: Fridge Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Food expiry: Fridge Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.