This audit was generated on June 1, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Food expiry: Fridge Tracker

Food expiry: Fridge Tracker

KELVIN SENANU WALLACE

USUSen-USNo ratingNo reviews May 30, 2026

Visibility Score

10Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
9
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
food expiry#8
30
38
Xpiry: Food Expiry & AI Recipe
ExpiryFood
Food Expiry
1
BEEP - Expiry Date Tracking
2
AI Fridge: Food Expiry Tracker
3
SaveFood: Expiry Tracker
4
Fridge Hero: Track Food Expiry
5
fridge trackerOpportunityNot ranked
43
35
——
Cooklist: Pantry Meals Recipes
1
Pantry & Fridge: FridgeBuddy
2
Pantry Check - Grocery List
3
NoWaste: Food Inventory List
4
Fridge Hero: Track Food Expiry
5
grocery managerOpportunityNot ranked
44
29
——
AnyList: Grocery Shopping List
1
Bring! Grocery Shopping List
2
Smart Grocery Manager
3
My Grocery Manager
4
Supermarket Store Manager
5
expiry date trackerNot ranked
20
35
——
ExpiryDay - Expiry Tracker
1
Expiry Date Tracker: ExpiresBy
2
BEEP - Expiry Date Tracking
3
Scannly - Expiry Date Tracker
4
Remindry - Expiration Dates
5
kitchen organizerOpportunityNot ranked
42
34
——
Cooklist: Pantry Meals Recipes
1
Fill The Fridge!
2
NoWaste: Food Inventory List
3
Recipe Keeper - OrganizEat
4
MealBoard - Meal Planner
5
food inventoryOpportunityNot ranked
39
41
——
Pantry Check - Grocery List
1
Cooklist: Pantry Meals Recipes
2
NoWaste: Food Inventory List
3
Your Food - No Waste Inventory
4
FoodShiner: Pantry Companion
5
shopping list managerOpportunityNot ranked
40
38
——
Our Groceries Shopping List
1
Grocery List with Sync
2
Shoppylist - Grocery List
3
List Maker ◎
4
Grocery List - Listonic
5
pantry trackerOpportunityNot ranked
33
41
——
Pantry Check - Grocery List
1
Cooklist: Pantry Meals Recipes
2
My Pantry Tracker
3
Grocery List: Out of Milk
4
Pantry Check
5
food waste reductionOpportunityNot ranked
39
33
——
Too Good To Go: End Food Waste
1
Pantry Buddy - Less Food Waste
2
Goodie Bag: Local Food Deals
3
NoWaste: Food Inventory List
4
Karma - Save Food with a Tap
5
meal plannerNot ranked
69
67
——
Daily Meal Planner
1
Meal Planner & Weekly Menu
2
Plan to Eat - Meal Planner
3
MealPrepPro Planner & Recipes
4
Eat This Much - Meal Planner
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Xpiry: Food Expiry & AI Recipe

Xpiry: Food Expiry & AI Recipe

Utilities

5.0Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
ExpiryFood

ExpiryFood

Food & Drink

0.0Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Food & Drink chart position

Food & Drink
Not currently ranked in top 200
DoorDash: Food, Grocery, More

DoorDash: Food, Grocery, More

★ 4.8
McDonald's

McDonald's

★ 4.8
Taco Bell Fast Food & Delivery

Taco Bell Fast Food & Delivery

★ 4.7
4
Uber Eats: Food & Groceries

Uber Eats: Food & Groceries

★ 4.8
5
Wingstop

Wingstop

★ 4.9
6
Starbucks

Starbucks

★ 4.9
7
Dutch Bros

Dutch Bros

★ 4.9
8
Yelp: Food, Services & Reviews

Yelp: Food, Services & Reviews

★ 4.5
9
Domino's Pizza USA

Domino's Pizza USA

★ 4.8
10
Toast - Local Restaurants

Toast - Local Restaurants

★ 4.9
11
Instacart: Groceries & Food

Instacart: Groceries & Food

★ 4.8
12
Chipotle

Chipotle

★ 4.7
13
Too Good To Go: End Food Waste

Too Good To Go: End Food Waste

★ 4.9
14
Dunkin'

Dunkin'

★ 4.8
15
BURGER KING® App

BURGER KING® App

★ 4.7

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

The app barely appears in the App Store with a 10/100 visibility score, ranking for only one low‑traffic keyword. Immediate focus should be on expanding keyword coverage, boosting app quality assets, and generating user ratings to lift rankings.

Top Keyword Rank
high

The app already ranks #8 for the primary keyword "food expiry" (traffic 30, difficulty 38), showing the title and description are partially effective. Leverage this position by reinforcing the keyword in the subtitle and promotional text.

Clear Value Proposition
medium

The first 500 characters clearly communicate the core benefits (inventory tracking, waste reduction, meal planning), which aligns with user intent for high‑traffic terms like "food waste reduction" and "meal planner". Retain this messaging while adding targeted keywords.

Sparse Keyword Coverage
high

Only 1 of the 10 analyzed keywords is ranked; 9 high‑traffic terms (e.g., "grocery manager", "pantry tracker", "meal planner") have zero visibility despite low‑to‑moderate difficulty (29‑67). Expand the keyword field with these terms and use spaced‑out variants to maximize reach.

Low Quality Score
high

A 50% quality score indicates missing or sub‑optimal assets such as screenshots, preview video, or an optimized app icon. Competitive apps like Xpiry use high‑resolution screenshots and a video that showcase AI recipe features, driving higher conversion.

Generate Reviews & Ratings
medium

The app currently has 0 reviews and a 0.0 rating, which heavily impacts both ranking and conversion. Implement in‑app prompts after successful item entries or after a few days of use to encourage five‑star reviews.

Leverage Competitor Features
low

Competitor Xpiry offers an AI‑powered recipe suggestion linked to expiry dates, a feature not present in the current app. Adding a simple AI recipe tip or highlighting any existing smart suggestions can capture the shared keyword space and improve differentiation.

Key Action Items
Priority actions to improve your app's visibility
  • 1Research and add the top 8 unranked high‑traffic keywords (e.g., grocery manager, pantry tracker, meal planner) to the keyword field using spaced‑out syntax.
  • 2Create 5 high‑resolution screenshots and a 15‑second preview video that demonstrate adding items, expiry alerts, and waste‑reduction stats.
  • 3Update the subtitle to include at least two additional high‑traffic keywords, such as "grocery manager" and "food waste".
  • 4Implement an in‑app review prompt after three successful item entries or 7 days of usage to start gathering 5‑star ratings.
  • 5Add a simple AI‑based recipe suggestion feature or a static “Smart Recipe Ideas” badge to capture interest from Xpiry’s user base.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Food expiry: Fridge Tracker?

Food expiry: Fridge Tracker has a visibility score of 10 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.

On how many keywords does Food expiry: Fridge Tracker rank?

Food expiry: Fridge Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Food expiry: Fridge Tracker?

Based on shared keyword rankings, the most frequent competitors of Food expiry: Fridge Tracker are Xpiry: Food Expiry & AI Recipe, ExpiryFood. These apps appear next to Food expiry: Fridge Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Food expiry: Fridge Tracker in on the Apple App Store?

Food expiry: Fridge Tracker is listed in the Food & Drink category on the Apple App Store.

How can Food expiry: Fridge Tracker improve its App Store Optimization?

Based on this audit, Food expiry: Fridge Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Food expiry: Fridge Tracker.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.