This audit was generated on June 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| progyny | #1 | — |  |     | ||
| progyny benefits | #1 | — |  |   | ||
| progyny app | #1 | — | |   | ||
| progyny member portal | #1 | — |  |  | ||
| fertility benefitsOpportunity | #51 |  |  |      | ||
| family buildingOpportunity | Not ranked | — | — |      | ||
| menopause careOpportunity | Not ranked | — | — |      | ||
| benefit detailsOpportunity | Not ranked | — | — |     | ||
| fertility supportOpportunity | Not ranked | — | — |    | ||
| reproductive healthOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Pregis Benefits
Medical
ProgenyHealth
Health & Fitness
eIVF CareSync
Medical
Providence Health Benefits
Finance
Zocdoc - Find and book doctors
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure App
healow
Strava: Run, Bike, Walk
Arise: Level Up In Real Life
PenguPace: Rewards for Steps
Step Counter - Pedometer
Flo Ovulation & Period Tracker
Step Tracker Launcher
5Min: Weight Loss Workout
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Progyny’s ASO performance is weak with a visibility score of 21/100, largely due to poor keyword coverage and no chart rankings, despite strong brand‑term rankings. The highest priority is expanding non‑brand keyword visibility while improving rating and category presence.
The app ranks #1 for core brand keywords (progyny, progyny benefits, progyny app, progyny member portal) with traffic scores between 34‑64 and low difficulty (27‑31), indicating excellent brand awareness that can be leveraged for broader keyword expansion.
Five of the top‑10 target keywords (family building, menopause care, benefit details, fertility support, reproductive health) are not ranked at all, each having traffic potential of 32‑52 and difficulty around 37‑40. This gaps the majority of searchable intent in the fertility & family‑building space.
The app holds a 3.0‑star rating from only 33 reviews, pulling down the Quality Score (63%). Poor rating negatively impacts conversion and can affect algorithmic ranking, especially in the Health & Fitness category.
Progyny is not ranked in the Health & Fitness category, resulting in a 0% Charts Score. Securing a category rank through optimized metadata and localized assets can unlock chart visibility and organic installs.
Competitors like Pregis Benefits rank ahead for shared keywords, yet they only share 1‑2 terms. By targeting the unranked high‑traffic keywords, Progyny can surpass them and capture their search share.
- 1Revise the app title and short description to embed high‑traffic, low‑difficulty keywords such as "fertility benefits" and "family building" while keeping brand terms prominent.
- 2Rewrite the long description (first 500 chars) to include the missing keywords (menopause care, benefit details, fertility support, reproductive health) in natural, benefit‑focused sentences and bullet points.
- 3Add localized screenshots and a short video that highlight the benefit‑detail view, menopause resources, and family‑building tools, using keyword‑rich overlay text.
- 4Implement an in‑app review prompt after a support interaction to boost the rating and increase review count to at least 100 + 5‑star reviews within 90 days.
- 5Create a weekly ASO monitoring plan to track rankings for the 10 target keywords, adjust metadata based on difficulty changes, and benchmark against the listed competitors.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Progyny?
Progyny has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
On how many keywords does Progyny rank?
Progyny is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Progyny?
Based on shared keyword rankings, the most frequent competitors of Progyny are ProgenyHealth, Pregis Benefits, eIVF CareSync. These apps appear next to Progyny on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Progyny in on the Google Play?
Progyny is listed in the Health & Fitness category on the Google Play.
How can Progyny improve its App Store Optimization?
Based on this audit, Progyny should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Progyny.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.