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10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| progyny | #1 | — |  |     | ||
| progyny benefits | #1 | — |  |   | ||
| progyny app | #1 | — | |   | ||
| progyny member portal | #1 | — |  |  | ||
| fertility benefits | #51 |  |  |      | ||
| family building | Not ranked | — | — |      | ||
| menopause care | Not ranked | — | — |      | ||
| benefit details | Not ranked | — | — |     | ||
| fertility support | Not ranked | — | — |    | ||
| reproductive health | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Progyny’s ASO performance is weak with a visibility score of 21/100, largely due to poor keyword coverage and no chart rankings, despite strong brand‑term rankings. The highest priority is expanding non‑brand keyword visibility while improving rating and category presence.
The app ranks #1 for core brand keywords (progyny, progyny benefits, progyny app, progyny member portal) with traffic scores between 34‑64 and low difficulty (27‑31), indicating excellent brand awareness that can be leveraged for broader keyword expansion.
Five of the top‑10 target keywords (family building, menopause care, benefit details, fertility support, reproductive health) are not ranked at all, each having traffic potential of 32‑52 and difficulty around 37‑40. This gaps the majority of searchable intent in the fertility & family‑building space.
The app holds a 3.0‑star rating from only 33 reviews, pulling down the Quality Score (63%). Poor rating negatively impacts conversion and can affect algorithmic ranking, especially in the Health & Fitness category.
Progyny is not ranked in the Health & Fitness category, resulting in a 0% Charts Score. Securing a category rank through optimized metadata and localized assets can unlock chart visibility and organic installs.
Competitors like Pregis Benefits rank ahead for shared keywords, yet they only share 1‑2 terms. By targeting the unranked high‑traffic keywords, Progyny can surpass them and capture their search share.
Actionable recommendations to improve your visibility
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Progyny has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
Progyny is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Progyny are ProgenyHealth, Pregis Benefits, eIVF CareSync. These apps appear next to Progyny on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Progyny is listed in the Health & Fitness category on the Google Play.
Based on this audit, Progyny should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Progyny.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US