This audit was generated on May 31, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| movemint | #13 |  |  |      | ||
| desk fitness | #31 |  |  |      | ||
| office stretchingOpportunity | Not ranked | — | — |     | ||
| work break exercisesOpportunity | Not ranked | — | — |     | ||
| desk stretchesOpportunity | Not ranked | — | — |  | ||
| neck pain reliefOpportunity | Not ranked | — | — |      | ||
| shoulder mobilityOpportunity | Not ranked | — | — |     | ||
| eye strain reliefOpportunity | Not ranked | — | — |      | ||
| workplace wellnessOpportunity | Not ranked | — | — |      | ||
| computer break exercisesOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
GOWOD – Mobility & Stretching
Health & Fitness
Gymdesk - Members App
Health & Fitness
NCSA Athletic Recruiting
Education
Studioease Front Desk
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
MenuFit - Healthy Eating Out
Google Health (Fitbit)
LADDER Strength Training Plans
Garmin Connect™
Crunch Fitness
Cronometer: Calorie Counter
Tolan: Alien Best Friend
Finch: Self-Care Pet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MoveMint currently has a low visibility score (25/100) with weak keyword coverage and no chart presence, though its brand keyword ranks modestly at #13 and its quality score is moderate (50%). Immediate focus should be on keyword optimization and improving ranking signals.
The app’s own name, "movemint," ranks #13 with a traffic potential of 48 and a difficulty of 34, indicating good brand recognition. Leverage this by keeping the brand name prominent in the title and subtitle.
A 50% quality score suggests the app’s metadata (icon, screenshots, description) meets baseline standards. Use this foundation to test A/B variations without overhauling visual assets.
Only 2 of the 10 target keywords rank, and none appear in the top 10 positions. Core terms like "office stretching" and "desk stretches" have zero rank despite moderate traffic (31‑38) and manageable difficulty (27‑32). This is the biggest driver of the 30% keyword score.
Charts score is 0% with no global or category rankings, meaning the app isn’t gaining organic momentum. Without chart placement, discoverability is severely limited.
The current title lacks high‑traffic keywords. Adding "Desk Fitness" or "Office Stretching" to the title (up to 30 characters) and incorporating secondary terms in the subtitle can instantly boost relevance for those searches.
Replace low‑performing terms with a mix of high‑traffic, low‑difficulty keywords: "desk stretches" (traffic 38, diff 27), "eye strain relief" (36/31), "neck pain relief" (25/32), and "work break exercises" (44/36). Aim for a balanced keyword set that covers both mobility and wellness angles.
- 1Revise app title to include "Desk Fitness" or "Office Stretching" while retaining the brand name.
- 2Update the subtitle/keyword field with high‑traffic, low‑difficulty terms such as desk stretches, eye strain relief, and neck pain relief.
- 3Add localized versions of title, subtitle, and keywords for top English‑speaking markets (US, UK, Canada, Australia).
- 4Implement an in‑app review prompt after users complete 3 guided resets to start building a 5‑star rating base.
- 5Run A/B tests on screenshots that highlight specific exercises (e.g., neck reset, eye break) and add concise captions with target keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MoveMint: Desk Fitness?
MoveMint: Desk Fitness has a visibility score of 25 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
On how many keywords does MoveMint: Desk Fitness rank?
MoveMint: Desk Fitness is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MoveMint: Desk Fitness?
Based on shared keyword rankings, the most frequent competitors of MoveMint: Desk Fitness are GOWOD – Mobility & Stretching, NCSA Athletic Recruiting, Gymdesk - Members App. These apps appear next to MoveMint: Desk Fitness on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MoveMint: Desk Fitness in on the Apple App Store?
MoveMint: Desk Fitness is listed in the Health & Fitness category on the Apple App Store.
How can MoveMint: Desk Fitness improve its App Store Optimization?
Based on this audit, MoveMint: Desk Fitness should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MoveMint: Desk Fitness.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.