This audit was generated on March 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| midmoon | #1 | — |  |     | ||
| baby sleep tracker | #7 |  |  |    | ||
| newborn nap tracker | #15 |  |  |  | ||
| baby routine timer | #35 |  |  |     | ||
| infant schedule | #49 |  |  |   | ||
| baby development journalOpportunity | #52 |  |  |      | ||
| baby activity logOpportunity | #53 |  |  |   | ||
| breastfeeding trackerOpportunity | #65 |  |  | | ||
| newborn feeding logOpportunity | Not ranked | — | — | | ||
| complementary feeding trackerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Happy Baby: Sleep & Tracker
Parenting
Baby Care-Baby Feeding Tracker
Parenting
Simple Nanny - Baby Monitor
Parenting
Onoco - Shareable Baby tracker
Parenting
Baby Tracker - Breastfeeding
Parenting
Huckleberry: Smart Baby Care
Parenting
Sleep Tracker: Sleep Recorder
Health & Fitness
Baby Tracker
Parenting
WeMoms Pregnancy Baby Tracker
Parenting
Baby Tracker: Sleep & Feeding
Parenting
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Parenting chart position
Eyezy: GPS phone tracker
FamilyAlbum - Photo Sharing
Kids360: Parental Control App
Huckleberry: Smart Baby Care
Pregnancy App & Baby Tracker
Microsoft Family Safety
Findmykids: Kids GPS Tracker
AppClose: Co-Parent Essentials
Bark - Parental Controls
Pregnancy + | Tracker App
Qustodio Parental Control App
Pregnancy Tracker & Baby App
Speech Blubs: Language Therapy
Phone Tracker & GPS Location
AirDroid Parental Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app holds a solid brand keyword rank but suffers from low chart visibility and limited top‑10 keyword rankings, resulting in a moderate visibility score (56/100). Immediate focus should be on expanding high‑traffic keyword coverage and boosting quality signals to improve rankings and conversions.
The brand keyword "midmoon" ranks #1 with a traffic score of 72 and moderate difficulty (36), giving the app a solid foothold in brand searches. Leverage this by cross‑promoting other features in the app store listing.
Charts Score is 0% and the app is not ranked in the Parenting category, indicating no organic discoverability via top‑charts. This limits exposure to high‑intent users.
Only 2 of the top 10 target keywords are in the top‑10 positions (midmoon #1, baby sleep tracker #7). High‑traffic keywords like "newborn feeding log" (traffic 46) and "baby development journal" (traffic 45) are not ranked at all.
Keywords such as "newborn feeding log" (traffic 46, difficulty 39) and "baby routine timer" (traffic 44, difficulty 40) have moderate difficulty and are currently ranked 15 and 35 respectively. Incorporate them into the title, short description, and bullet points to improve rankings.
Quality Score is only 50%. Enhancing visual assets (high‑res screenshots, 8‑second promo video), reducing crash rate, and increasing 5‑star reviews will lift the quality score and positively impact rankings.
- 1Add top‑traffic long‑tail keywords (e.g., "newborn feeding log", "baby routine timer", "breastfeeding tracker") to the app title and short description while preserving readability.
- 2Rewrite the long description with bullet‑point sections, placing the five highest‑traffic keywords within the first 150 characters and ensuring natural density.
- 3Create and upload high‑resolution screenshots plus an 8‑second promotional video that showcase the sleep timer, feeding log, and notification features.
- 4Implement an in‑app prompt after a successful sleep‑track entry to ask users for a 5‑star rating, aiming to raise the average rating above 4.5 and increase review count.
- 5Audit crash logs and fix stability issues to achieve a crash‑free rate of >95%, which will improve the overall Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2273 characters, providing good keyword density and information for users.
Infrequent updates
Last updated 12 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Baby Sleep Tracker - Midmoon in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Baby Sleep Tracker - Midmoon?
Baby Sleep Tracker - Midmoon has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 11, 2026.
On how many keywords does Baby Sleep Tracker - Midmoon rank?
Baby Sleep Tracker - Midmoon is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Baby Sleep Tracker - Midmoon?
Based on shared keyword rankings, the most frequent competitors of Baby Sleep Tracker - Midmoon are Huckleberry: Smart Baby Care, Happy Baby: Sleep & Tracker, Sleep Tracker: Sleep Recorder. These apps appear next to Baby Sleep Tracker - Midmoon on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Baby Sleep Tracker - Midmoon in on the Google Play?
Baby Sleep Tracker - Midmoon is listed in the Parenting category on the Google Play.
How can Baby Sleep Tracker - Midmoon improve its App Store Optimization?
Based on this audit, Baby Sleep Tracker - Midmoon should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Baby Sleep Tracker - Midmoon.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.