This audit was generated on June 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| kotoba | #19 | Live trend |  |  | |||
| japanese phrasesOpportunity | Not ranked | Live trend | — | — | |||
| chinese language learningOpportunity | Not ranked | Live trend | — | — | |||
| phrase captureOpportunity | Not ranked | Live trend | — | — | |||
| mandarin chineseOpportunity | Not ranked | Live trend | — | — | |||
| cantonese dictionaryOpportunity | Not ranked | Live trend | — | — | |||
| japanese learningOpportunity | Not ranked | Live trend | — | — | |||
| language study toolsOpportunity | Not ranked | Live trend | — | — | |||
| phrase translatorOpportunity | Not ranked | Live trend | — | — | |||
| chinese character readerOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Tanehongo: Kanji Kana Kotoba
Education
KotobaBenKyou: từ vựng T. Nhật
Education
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Kotoba’s ASO performance is critically low, with a visibility score of 8/100 and no rankings for any of its target keywords or category. Immediate focus should be on keyword optimization, title/subtitle rewrite, and gaining initial reviews to unlock ranking potential.
Only the brand name "kotoba" ranks at position 19 with 56 monthly searches; all other high‑traffic keywords (e.g., "japanese learning" 76 searches, "mandarin chinese" 34 searches) are not ranked. This limits discovery and should be addressed by adding these keywords to the keyword field and title/subtitle.
The app is not ranked in the Education category, resulting in a 0% Charts Score. Without category ranking, organic visibility drops dramatically. Targeting category‑specific keywords and improving overall relevance can help attain a rank.
Current title "Kotoba - Japanese and Chinese" lacks high‑traffic terms. Replacing it with something like "Kotoba: Japanese & Chinese Phrase Learner" adds the keyword "Japanese" and "Chinese" while staying within the 30‑character limit. A subtitle such as "Japanese, Mandarin & Cantonese flashcards" can capture additional keywords.
The phrase capture from typing, dictation, or other apps is a differentiator not reflected in the current metadata. Highlighting this in the subtitle and screenshots can improve conversion and set Kotoba apart from competitors like Tanehongo.
Competitor Tanehongo ranks for shared keyword "kotoba" but does not target "cantonese dictionary" or "phrase translator". Adding these lower‑difficulty, high‑traffic keywords (difficulty 27‑38) can capture niche traffic where competition is lighter.
- 1Rewrite the app title to include high‑traffic keywords (e.g., "Japanese & Chinese Phrase Learner").
- 2Update the subtitle to embed keywords like "Japanese, Mandarin, Cantonese" and highlight the capture feature.
- 3Refresh the keyword field with top‑traffic terms: japanese learning, mandarin chinese, cantonese dictionary, phrase translator, language study tools.
- 4Create new localized screenshots and a short demo video that showcase phrase capture and playback to boost conversion.
- 5Implement an in‑app prompt after 3 uses to request a 5‑star review, aiming to acquire at least 10 reviews within the first month.
Category Ranking
Education chart position
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brightwheel: Child Care App
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kotoba - Japanese and Chinese?
Kotoba - Japanese and Chinese has a visibility score of 8 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 3, 2026.
On how many keywords does Kotoba - Japanese and Chinese rank?
Kotoba - Japanese and Chinese is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kotoba - Japanese and Chinese?
Based on shared keyword rankings, the most frequent competitors of Kotoba - Japanese and Chinese are Tanehongo: Kanji Kana Kotoba, KotobaBenKyou: từ vựng T. Nhật. These apps appear next to Kotoba - Japanese and Chinese on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kotoba - Japanese and Chinese in on the Apple App Store?
Kotoba - Japanese and Chinese is listed in the Education category on the Apple App Store.
How can Kotoba - Japanese and Chinese improve its App Store Optimization?
Based on this audit, Kotoba - Japanese and Chinese should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kotoba - Japanese and Chinese.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.