Kotoba - Japanese and Chinese

Only the brand name "kotoba" ranks at position 19 with 56 monthly searches; all other high‑traffic keywords (e.g., "japanese learning" 76 searches, "mandarin chinese" 34 searches) are not ranked. This limits discovery and should be addressed by adding these keywords to the keyword field and title/subtitle.

The app is not ranked in the Education category, resulting in a 0% Charts Score. Without category ranking, organic visibility drops dramatically. Targeting category‑specific keywords and improving overall relevance can help attain a rank.

Current title "Kotoba - Japanese and Chinese" lacks high‑traffic terms. Replacing it with something like "Kotoba: Japanese & Chinese Phrase Learner" adds the keyword "Japanese" and "Chinese" while staying within the 30‑character limit. A subtitle such as "Japanese, Mandarin & Cantonese flashcards" can capture additional keywords.

The phrase capture from typing, dictation, or other apps is a differentiator not reflected in the current metadata. Highlighting this in the subtitle and screenshots can improve conversion and set Kotoba apart from competitors like Tanehongo.

Competitor Tanehongo ranks for shared keyword "kotoba" but does not target "cantonese dictionary" or "phrase translator". Adding these lower‑difficulty, high‑traffic keywords (difficulty 27‑38) can capture niche traffic where competition is lighter.