This audit was generated on April 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| phi launcher | #1 | — |  |     | ||
| minimalist launcher | Not ranked | — | — |    | ||
| fast launcherOpportunity | Not ranked | — | — |    | ||
| lightweight launcherOpportunity | Not ranked | — | — | | ||
| custom launcherOpportunity | Not ranked | — | — |  | ||
| android launcherOpportunity | Not ranked | — | — |  | ||
| clean home screenOpportunity | Not ranked | — | — |    | ||
| app drawerOpportunity | Not ranked | — | — |      | ||
| productivity launcherOpportunity | Not ranked | — | — |    | ||
| no ads launcherOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Olauncher. Minimal AF Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Phi Launcher has an excellent quality score (88%) but suffers from poor discoverability, ranking 1 only for its brand name and missing all high‑traffic generic keywords. Immediate focus should be on keyword expansion and metadata enrichment to lift the visibility score.
The app scores 88% on quality, indicating strong performance, stability, and user experience. Leverage this by highlighting quality in the short description and screenshots to encourage conversions.
Only 1 of 10 target keywords (phi launcher) is ranked #1; the other nine high‑traffic keywords (e.g., minimalist launcher, lightweight launcher) are not ranked at all, despite traffic scores above 70 and moderate difficulty (40‑66). Expand keyword presence in title, short description, and long description.
The app has no rankings in global or category charts, which further suppresses organic traffic. Without chart placement, Google Play’s algorithm deprioritizes the listing.
Keywords like "minimalist launcher" (traffic 62, difficulty 66) and "lightweight launcher" (traffic 70, difficulty 41) present a sizable search volume with achievable competition. Incorporate these terms naturally throughout metadata and consider localized versions for top markets.
Current assets lack clear showcase of unique features (Spaces, App Groups). Adding 3‑5 high‑resolution screenshots and a 15‑second demo video that caption key keywords can improve click‑through rates and aid ranking.
Competitor Olauncher shares only one keyword with Phi Launcher. Conduct a gap analysis to identify keywords they rank for (e.g., "minimal af launcher") and create dedicated content to capture that unmet demand.
- 1Revise app title to include a top generic keyword (e.g., "Phi Launcher – Minimalist, Fast Android Launcher").
- 2Rewrite short and long descriptions, embedding at least 5 high‑traffic keywords (minimalist launcher, lightweight launcher, fast launcher, custom launcher, no ads launcher) naturally.
- 3Add 3–5 new screenshots and a short video highlighting Spaces, App Groups, and ad‑free experience, each captioned with target keywords.
- 4Launch a review‑gathering campaign (in‑app prompt after 3 days of use) to boost the rating count beyond 103 and improve the 4.0 average.
- 5Create localized store listings for English‑speaking high‑traffic regions (US, UK, India) and run limited‑budget Google Play search ads focused on the uncovered keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2266 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Phi Launcher?
Phi Launcher has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 6, 2026.
On how many keywords does Phi Launcher rank?
Phi Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Phi Launcher?
Based on shared keyword rankings, the most frequent competitors of Phi Launcher are Olauncher. Minimal AF Launcher. These apps appear next to Phi Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Phi Launcher in on the Google Play?
Phi Launcher is listed in the Personalization category on the Google Play.
How can Phi Launcher improve its App Store Optimization?
Based on this audit, Phi Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Phi Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.